BFH Stock Bread Financial Holdings (BFH, $65.46) was a top weekly gainer, with a +13.63% jump

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BFH - Bread Financial Holdings

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Price: $65.46

Daily change: +$4.92 (+8.13%)

Daily volume: 2.4M

Weekly price change: +$7.85 (+13.63%)

Capitalization: $3B

Industry: Savings Banks

Bread Financial Holdings (BFH, $65.46) was one of the top gainers this week, climbing +1 to $65.46 per share. A.I.dvisor analyzed 85 stocks in the Savings Banks Industry over the last week and discovered that of them (8) trended up while of them (1) trended down.

Momentum Indicator for BFH turns positive, indicating new upward trend

BFH saw its Momentum Indicator move above the 0 level on November 12, 2025. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 80 similar instances where the indicator turned positive. In of the 80 cases, the stock moved higher in the following days. The odds of a move higher are at .

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) for BFH just turned positive on October 14, 2025. Looking at past instances where BFH's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .

BFH moved above its 50-day moving average on October 23, 2025 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for BFH crossed bullishly above the 50-day moving average on October 27, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in of 299 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The 10-day RSI Indicator for BFH moved out of overbought territory on October 28, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 38 similar instances where the indicator moved out of overbought territory. In of the 38 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 58 cases where BFH's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

BFH broke above its upper Bollinger Band on October 23, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for BFH entered a downward trend on October 21, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. BFH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.879) is normal, around the industry mean (12.650). P/E Ratio (6.474) is within average values for comparable stocks, (37.852). Projected Growth (PEG Ratio) (1.537) is also within normal values, averaging (1.353). Dividend Yield (0.013) settles around the average of (0.040) among similar stocks. P/S Ratio (0.822) is also within normal values, averaging (130.253).

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 73, placing this stock worse than average.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.