STGW
Price
$4.38
Change
-$0.45 (-9.32%)
Updated
Jun 13 closing price
Capitalization
727.17M
47 days until earnings call
ZD
Price
$30.78
Change
-$1.58 (-4.88%)
Updated
Jun 13 closing price
Capitalization
2.91B
47 days until earnings call
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STGW vs ZD

Header iconSTGW vs ZD Comparison
Open Charts STGW vs ZDBanner chart's image
Stagwell
Price$4.38
Change-$0.45 (-9.32%)
Volume$1.56M
Capitalization727.17M
Ziff Davis
Price$30.78
Change-$1.58 (-4.88%)
Volume$558.56K
Capitalization2.91B
STGW vs ZD Comparison Chart
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STGW
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
Gain/Loss if bought
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STGW vs. ZD commentary
Jun 14, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is STGW is a Hold and ZD is a StrongBuy.

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COMPARISON
Comparison
Jun 14, 2025
Stock price -- (STGW: $4.38 vs. ZD: $30.78)
Brand notoriety: STGW and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: STGW: 112% vs. ZD: 97%
Market capitalization -- STGW: $727.17M vs. ZD: $2.91B
STGW [@Advertising/Marketing Services] is valued at $727.17M. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

STGW’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • STGW’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, STGW is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

STGW’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 2 bullish TA indicator(s).

  • STGW’s TA Score: 4 bullish, 5 bearish.
  • ZD’s TA Score: 2 bullish, 6 bearish.
According to our system of comparison, STGW is a better buy in the short-term than ZD.

Price Growth

STGW (@Advertising/Marketing Services) experienced а -2.45% price change this week, while ZD (@Advertising/Marketing Services) price change was -7.57% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.80%. For the same industry, the average monthly price growth was -1.80%, and the average quarterly price growth was -4.20%.

Reported Earning Dates

STGW is expected to report earnings on Jul 31, 2025.

ZD is expected to report earnings on Jul 31, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-2.80% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than STGW($727M). STGW has higher P/E ratio than ZD: STGW (5414.77) vs ZD (70.17). STGW YTD gains are higher at: -33.435 vs. ZD (-43.357). STGW has higher annual earnings (EBITDA): 401M vs. ZD (332M). ZD has more cash in the bank: 765M vs. STGW (120M). ZD has less debt than STGW: ZD (1B) vs STGW (1.49B). STGW has higher revenues than ZD: STGW (2.53B) vs ZD (1.36B).
STGWZDSTGW / ZD
Capitalization727M2.91B25%
EBITDA401M332M121%
Gain YTD-33.435-43.35777%
P/E Ratio5414.7770.177,717%
Revenue2.53B1.36B185%
Total Cash120M765M16%
Total Debt1.49B1B149%
FUNDAMENTALS RATINGS
STGW vs ZD: Fundamental Ratings
STGW
ZD
OUTLOOK RATING
1..100
1611
VALUATION
overvalued / fair valued / undervalued
1..100
93
Overvalued
79
Overvalued
PROFIT vs RISK RATING
1..100
65100
SMR RATING
1..100
9084
PRICE GROWTH RATING
1..100
8788
P/E GROWTH RATING
1..100
10097
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (79) in the Internet Software Or Services industry is in the same range as STGW (93) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to STGW’s over the last 12 months.

STGW's Profit vs Risk Rating (65) in the Advertising Or Marketing Services industry is somewhat better than the same rating for ZD (100) in the Internet Software Or Services industry. This means that STGW’s stock grew somewhat faster than ZD’s over the last 12 months.

ZD's SMR Rating (84) in the Internet Software Or Services industry is in the same range as STGW (90) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to STGW’s over the last 12 months.

STGW's Price Growth Rating (87) in the Advertising Or Marketing Services industry is in the same range as ZD (88) in the Internet Software Or Services industry. This means that STGW’s stock grew similarly to ZD’s over the last 12 months.

ZD's P/E Growth Rating (97) in the Internet Software Or Services industry is in the same range as STGW (100) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to STGW’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
STGWZD
RSI
ODDS (%)
Bullish Trend 2 days ago
90%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
84%
Bearish Trend 2 days ago
63%
Momentum
ODDS (%)
Bearish Trend 2 days ago
81%
Bearish Trend 2 days ago
69%
MACD
ODDS (%)
Bullish Trend 2 days ago
71%
N/A
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
79%
Bearish Trend 2 days ago
70%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
77%
Bearish Trend 2 days ago
70%
Advances
ODDS (%)
Bullish Trend 4 days ago
79%
Bullish Trend 5 days ago
65%
Declines
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
71%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
76%
Bearish Trend 2 days ago
59%
Aroon
ODDS (%)
Bearish Trend 2 days ago
66%
Bearish Trend 4 days ago
72%
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STGW
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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STGW and

Correlation & Price change

A.I.dvisor indicates that over the last year, STGW has been loosely correlated with OMC. These tickers have moved in lockstep 53% of the time. This A.I.-generated data suggests there is some statistical probability that if STGW jumps, then OMC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To STGW
1D Price
Change %
STGW100%
-9.32%
OMC - STGW
53%
Loosely correlated
-2.40%
IPG - STGW
52%
Loosely correlated
-2.71%
ZD - STGW
47%
Loosely correlated
-4.88%
QNST - STGW
46%
Loosely correlated
-2.64%
CCO - STGW
46%
Loosely correlated
-5.17%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with STGW. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-4.88%
STGW - ZD
48%
Loosely correlated
-9.32%
CMPR - ZD
46%
Loosely correlated
-5.08%
QNST - ZD
45%
Loosely correlated
-2.64%
CCO - ZD
45%
Loosely correlated
-5.17%
MGNI - ZD
43%
Loosely correlated
-2.95%
More