QNST
Price
$16.17
Change
-$0.06 (-0.37%)
Updated
Sep 26 closing price
Capitalization
928.91M
32 days until earnings call
ZD
Price
$36.87
Change
+$0.40 (+1.10%)
Updated
Sep 26 closing price
Capitalization
1.51B
39 days until earnings call
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QNST vs ZD

Header iconQNST vs ZD Comparison
Open Charts QNST vs ZDBanner chart's image
QuinStreet
Price$16.17
Change-$0.06 (-0.37%)
Volume$494.04K
Capitalization928.91M
Ziff Davis
Price$36.87
Change+$0.40 (+1.10%)
Volume$315.7K
Capitalization1.51B
QNST vs ZD Comparison Chart in %
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QNST
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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QNST vs. ZD commentary
Sep 28, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is QNST is a Buy and ZD is a Buy.

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COMPARISON
Comparison
Sep 28, 2025
Stock price -- (QNST: $16.17 vs. ZD: $36.87)
Brand notoriety: QNST and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: QNST: 88% vs. ZD: 55%
Market capitalization -- QNST: $928.91M vs. ZD: $1.51B
QNST [@Advertising/Marketing Services] is valued at $928.91M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.51B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $226.58B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.03B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

QNST’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • QNST’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, QNST is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

QNST’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • QNST’s TA Score: 5 bullish, 5 bearish.
  • ZD’s TA Score: 4 bullish, 2 bearish.
According to our system of comparison, ZD is a better buy in the short-term than QNST.

Price Growth

QNST (@Advertising/Marketing Services) experienced а -3.12% price change this week, while ZD (@Advertising/Marketing Services) price change was -3.73% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.27%. For the same industry, the average monthly price growth was +37.14%, and the average quarterly price growth was +153.54%.

Reported Earning Dates

QNST is expected to report earnings on Oct 29, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-0.27% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.51B) has a higher market cap than QNST($929M). QNST has higher P/E ratio than ZD: QNST (202.13) vs ZD (23.34). QNST YTD gains are higher at: -29.909 vs. ZD (-32.149). ZD has higher annual earnings (EBITDA): 338M vs. QNST (30.5M). ZD has more cash in the bank: 457M vs. QNST (101M). QNST has less debt than ZD: QNST (10.2M) vs ZD (865M). ZD has higher revenues than QNST: ZD (1.45B) vs QNST (1.09B).
QNSTZDQNST / ZD
Capitalization929M1.51B61%
EBITDA30.5M338M9%
Gain YTD-29.909-32.14993%
P/E Ratio202.1323.34866%
Revenue1.09B1.45B76%
Total Cash101M457M22%
Total Debt10.2M865M1%
FUNDAMENTALS RATINGS
QNST vs ZD: Fundamental Ratings
QNST
ZD
OUTLOOK RATING
1..100
870
VALUATION
overvalued / fair valued / undervalued
1..100
91
Overvalued
78
Overvalued
PROFIT vs RISK RATING
1..100
86100
SMR RATING
1..100
9088
PRICE GROWTH RATING
1..100
6058
P/E GROWTH RATING
1..100
3968
SEASONALITY SCORE
1..100
5012

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ZD's Valuation (78) in the Internet Software Or Services industry is in the same range as QNST (91) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

QNST's Profit vs Risk Rating (86) in the Advertising Or Marketing Services industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that QNST’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (88) in the Internet Software Or Services industry is in the same range as QNST (90) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

ZD's Price Growth Rating (58) in the Internet Software Or Services industry is in the same range as QNST (60) in the Advertising Or Marketing Services industry. This means that ZD’s stock grew similarly to QNST’s over the last 12 months.

QNST's P/E Growth Rating (39) in the Advertising Or Marketing Services industry is in the same range as ZD (68) in the Internet Software Or Services industry. This means that QNST’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
QNSTZD
RSI
ODDS (%)
Bearish Trend 2 days ago
82%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
63%
Momentum
ODDS (%)
Bullish Trend 2 days ago
80%
Bullish Trend 2 days ago
58%
MACD
ODDS (%)
Bearish Trend 2 days ago
77%
Bearish Trend 2 days ago
67%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 2 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
70%
Bearish Trend 2 days ago
72%
Advances
ODDS (%)
Bullish Trend 10 days ago
72%
Bullish Trend 2 days ago
67%
Declines
ODDS (%)
Bearish Trend 2 days ago
77%
Bearish Trend 4 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
86%
N/A
Aroon
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
67%
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QNST
Daily Signalchanged days ago
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ZD
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QNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, QNST has been loosely correlated with STGW. These tickers have moved in lockstep 50% of the time. This A.I.-generated data suggests there is some statistical probability that if QNST jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To QNST
1D Price
Change %
QNST100%
-0.37%
STGW - QNST
50%
Loosely correlated
+1.69%
ZD - QNST
44%
Loosely correlated
+1.10%
CDLX - QNST
42%
Loosely correlated
+18.49%
CCO - QNST
41%
Loosely correlated
-0.67%
TZOO - QNST
36%
Loosely correlated
-1.09%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with CMPR. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then CMPR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.10%
CMPR - ZD
46%
Loosely correlated
+1.93%
QNST - ZD
44%
Loosely correlated
-0.37%
STGW - ZD
43%
Loosely correlated
+1.69%
CCO - ZD
42%
Loosely correlated
-0.67%
IPG - ZD
40%
Loosely correlated
+1.62%
More