NIQ
Price
$15.24
Change
-$1.75 (-10.30%)
Updated
Feb 2 closing price
Capitalization
4.5B
22 days until earnings call
Intraday BUY SELL Signals
NOW
Price
$118.00
Change
+$0.99 (+0.85%)
Updated
Feb 2 closing price
Capitalization
123.43B
85 days until earnings call
Intraday BUY SELL Signals
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NIQ vs NOW

Header iconNIQ vs NOW Comparison
Open Charts NIQ vs NOWBanner chart's image
NIQ Global Intelligence
Price$15.24
Change-$1.75 (-10.30%)
Volume$2.52M
Capitalization4.5B
ServiceNow
Price$118.00
Change+$0.99 (+0.85%)
Volume$18.89M
Capitalization123.43B
NIQ vs NOW Comparison Chart in %
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VS
NIQ vs. NOW commentary
Feb 03, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NIQ is a Hold and NOW is a Hold.

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COMPARISON
Comparison
Feb 03, 2026
Stock price -- (NIQ: $16.99 vs. NOW: $117.01)
Brand notoriety: NIQ: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: NIQ: 102% vs. NOW: 225%
Market capitalization -- NIQ: $4.5B vs. NOW: $123.43B
NIQ [@Packaged Software] is valued at $4.5B. NOW’s [@Packaged Software] market capitalization is $123.43B. The market cap for tickers in the [@Packaged Software] industry ranges from $235.35B to $0. The average market capitalization across the [@Packaged Software] industry is $7.01B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NIQ’s FA Score shows that 1 FA rating(s) are green whileNOW’s FA Score has 0 green FA rating(s).

  • NIQ’s FA Score: 1 green, 4 red.
  • NOW’s FA Score: 0 green, 5 red.
According to our system of comparison, NIQ is a better buy in the long-term than NOW.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NIQ’s TA Score shows that 3 TA indicator(s) are bullish while NOW’s TA Score has 4 bullish TA indicator(s).

  • NIQ’s TA Score: 3 bullish, 5 bearish.
  • NOW’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, NOW is a better buy in the short-term than NIQ.

Price Growth

NIQ (@Packaged Software) experienced а -4.17% price change this week, while NOW (@Packaged Software) price change was -12.10% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -3.96%. For the same industry, the average monthly price growth was +1.59%, and the average quarterly price growth was +159.97%.

Reported Earning Dates

NIQ is expected to report earnings on Feb 25, 2026.

NOW is expected to report earnings on Apr 29, 2026.

Industries' Descriptions

@Packaged Software (-3.96% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($123B) has a higher market cap than NIQ($4.5B). NIQ YTD gains are higher at: -7.580 vs. NOW (-22.971). NOW has higher annual earnings (EBITDA): 2.89B vs. NIQ (597M). NOW has less debt than NIQ: NOW (2.4B) vs NIQ (3.87B). NOW has higher revenues than NIQ: NOW (12.7B) vs NIQ (4.1B).
NIQNOWNIQ / NOW
Capitalization4.5B123B4%
EBITDA597M2.89B21%
Gain YTD-7.580-22.97133%
P/E RatioN/A70.66-
Revenue4.1B12.7B32%
Total Cash446MN/A-
Total Debt3.87B2.4B161%
FUNDAMENTALS RATINGS
NIQ vs NOW: Fundamental Ratings
NIQ
NOW
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
8
Undervalued
79
Overvalued
PROFIT vs RISK RATING
1..100
6191
SMR RATING
1..100
9751
PRICE GROWTH RATING
1..100
4865
P/E GROWTH RATING
1..100
9195
SEASONALITY SCORE
1..100
5290

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NIQ's Valuation (8) in the null industry is significantly better than the same rating for NOW (79) in the Information Technology Services industry. This means that NIQ’s stock grew significantly faster than NOW’s over the last 12 months.

NIQ's Profit vs Risk Rating (61) in the null industry is in the same range as NOW (91) in the Information Technology Services industry. This means that NIQ’s stock grew similarly to NOW’s over the last 12 months.

NOW's SMR Rating (51) in the Information Technology Services industry is somewhat better than the same rating for NIQ (97) in the null industry. This means that NOW’s stock grew somewhat faster than NIQ’s over the last 12 months.

NIQ's Price Growth Rating (48) in the null industry is in the same range as NOW (65) in the Information Technology Services industry. This means that NIQ’s stock grew similarly to NOW’s over the last 12 months.

NIQ's P/E Growth Rating (91) in the null industry is in the same range as NOW (95) in the Information Technology Services industry. This means that NIQ’s stock grew similarly to NOW’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NIQNOW
RSI
ODDS (%)
Bearish Trend 7 days ago
31%
Bullish Trend 4 days ago
64%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
27%
Bullish Trend 4 days ago
75%
Momentum
ODDS (%)
Bearish Trend 4 days ago
26%
Bearish Trend 4 days ago
63%
MACD
ODDS (%)
Bearish Trend 4 days ago
31%
Bearish Trend 4 days ago
62%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
30%
Bearish Trend 4 days ago
66%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
30%
Bearish Trend 4 days ago
70%
Advances
ODDS (%)
Bullish Trend 12 days ago
23%
Bullish Trend 8 days ago
70%
Declines
ODDS (%)
Bearish Trend 4 days ago
30%
Bearish Trend 5 days ago
66%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
21%
Bullish Trend 4 days ago
76%
Aroon
ODDS (%)
Bullish Trend 4 days ago
26%
Bearish Trend 4 days ago
76%
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NIQ
Daily Signal:
Gain/Loss:
NOW
Daily Signal:
Gain/Loss:
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NIQ and

Correlation & Price change

A.I.dvisor tells us that NIQ and PEGA have been poorly correlated (+27% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that NIQ and PEGA's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NIQ
1D Price
Change %
NIQ100%
-10.30%
PEGA - NIQ
27%
Poorly correlated
-0.27%
AMOD - NIQ
22%
Poorly correlated
-12.45%
MANH - NIQ
21%
Poorly correlated
-0.21%
UPBD - NIQ
19%
Poorly correlated
+4.60%
NOW - NIQ
11%
Poorly correlated
+0.85%
More

NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+0.85%
CRM - NOW
73%
Closely correlated
-0.70%
CRWD - NOW
68%
Closely correlated
-0.58%
MSFT - NOW
67%
Closely correlated
-1.61%
DT - NOW
66%
Loosely correlated
-0.11%
HUBS - NOW
64%
Loosely correlated
-2.12%
More