NATR
Price
$14.73
Change
+$0.03 (+0.20%)
Updated
Oct 14 closing price
Capitalization
259.77M
15 days until earnings call
Intraday Buy/Sell Signals
SMPL
Price
$24.18
Change
+$0.06 (+0.25%)
Updated
Oct 14 closing price
Capitalization
2.43B
8 days until earnings call
Intraday Buy/Sell Signals
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NATR vs SMPL

Header iconNATR vs SMPL Comparison
Open Charts NATR vs SMPLBanner chart's image
Nature's Sunshine Products
Price$14.73
Change+$0.03 (+0.20%)
Volume$48.46K
Capitalization259.77M
Simply Good Foods Company (The)
Price$24.18
Change+$0.06 (+0.25%)
Volume$724.79K
Capitalization2.43B
NATR vs SMPL Comparison Chart in %
NATR
Daily Signalchanged days ago
Gain/Loss if bought
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SMPL
Daily Signalchanged days ago
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NATR vs. SMPL commentary
Oct 16, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NATR is a Hold and SMPL is a Hold.

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COMPARISON
Comparison
Oct 16, 2025
Stock price -- (NATR: $14.73 vs. SMPL: $24.16)
Brand notoriety: NATR and SMPL are both not notable
Both companies represent the Food: Major Diversified industry
Current volume relative to the 65-day Moving Average: NATR: 49% vs. SMPL: 54%
Market capitalization -- NATR: $259.77M vs. SMPL: $2.43B
NATR [@Food: Major Diversified] is valued at $259.77M. SMPL’s [@Food: Major Diversified] market capitalization is $2.43B. The market cap for tickers in the [@Food: Major Diversified] industry ranges from $240.43B to $0. The average market capitalization across the [@Food: Major Diversified] industry is $6.81B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NATR’s FA Score shows that 1 FA rating(s) are green whileSMPL’s FA Score has 0 green FA rating(s).

  • NATR’s FA Score: 1 green, 4 red.
  • SMPL’s FA Score: 0 green, 5 red.
According to our system of comparison, NATR is a better buy in the long-term than SMPL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NATR’s TA Score shows that 4 TA indicator(s) are bullish while SMPL’s TA Score has 5 bullish TA indicator(s).

  • NATR’s TA Score: 4 bullish, 6 bearish.
  • SMPL’s TA Score: 5 bullish, 2 bearish.
According to our system of comparison, SMPL is a better buy in the short-term than NATR.

Price Growth

NATR (@Food: Major Diversified) experienced а -2.64% price change this week, while SMPL (@Food: Major Diversified) price change was -0.41% for the same time period.

The average weekly price growth across all stocks in the @Food: Major Diversified industry was +1.15%. For the same industry, the average monthly price growth was +1.91%, and the average quarterly price growth was +310.08%.

Reported Earning Dates

NATR is expected to report earnings on Oct 30, 2025.

SMPL is expected to report earnings on Oct 23, 2025.

Industries' Descriptions

@Food: Major Diversified (+1.15% weekly)

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SMPL($2.43B) has a higher market cap than NATR($260M). NATR has higher P/E ratio than SMPL: NATR (19.64) vs SMPL (16.90). NATR YTD gains are higher at: 0.477 vs. SMPL (-37.968). SMPL has higher annual earnings (EBITDA): 248M vs. NATR (38.6M). SMPL has more cash in the bank: 98M vs. NATR (81.3M). NATR has less debt than SMPL: NATR (15.6M) vs SMPL (249M). SMPL has higher revenues than NATR: SMPL (1.46B) vs NATR (461M).
NATRSMPLNATR / SMPL
Capitalization260M2.43B11%
EBITDA38.6M248M16%
Gain YTD0.477-37.968-1%
P/E Ratio19.6416.90116%
Revenue461M1.46B32%
Total Cash81.3M98M83%
Total Debt15.6M249M6%
FUNDAMENTALS RATINGS
NATR vs SMPL: Fundamental Ratings
NATR
SMPL
OUTLOOK RATING
1..100
5454
VALUATION
overvalued / fair valued / undervalued
1..100
77
Overvalued
88
Overvalued
PROFIT vs RISK RATING
1..100
7993
SMR RATING
1..100
7477
PRICE GROWTH RATING
1..100
5790
P/E GROWTH RATING
1..100
2887
SEASONALITY SCORE
1..100
8528

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NATR's Valuation (77) in the Food Specialty Or Candy industry is in the same range as SMPL (88) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's Profit vs Risk Rating (79) in the Food Specialty Or Candy industry is in the same range as SMPL (93) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's SMR Rating (74) in the Food Specialty Or Candy industry is in the same range as SMPL (77) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's Price Growth Rating (57) in the Food Specialty Or Candy industry is somewhat better than the same rating for SMPL (90) in the Food Major Diversified industry. This means that NATR’s stock grew somewhat faster than SMPL’s over the last 12 months.

NATR's P/E Growth Rating (28) in the Food Specialty Or Candy industry is somewhat better than the same rating for SMPL (87) in the Food Major Diversified industry. This means that NATR’s stock grew somewhat faster than SMPL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NATRSMPL
RSI
ODDS (%)
Bullish Trend 8 days ago
69%
Bullish Trend 8 days ago
77%
Stochastic
ODDS (%)
Bullish Trend 8 days ago
72%
N/A
Momentum
ODDS (%)
Bearish Trend 8 days ago
71%
Bearish Trend 13 days ago
74%
MACD
ODDS (%)
Bearish Trend 8 days ago
73%
Bearish Trend 8 days ago
66%
TrendWeek
ODDS (%)
Bearish Trend 8 days ago
69%
Bearish Trend 8 days ago
69%
TrendMonth
ODDS (%)
Bearish Trend 8 days ago
71%
Bearish Trend 8 days ago
68%
Advances
ODDS (%)
Bullish Trend 15 days ago
71%
N/A
Declines
ODDS (%)
Bearish Trend 8 days ago
63%
Bearish Trend 17 days ago
67%
BollingerBands
ODDS (%)
Bullish Trend 8 days ago
80%
Bullish Trend 8 days ago
79%
Aroon
ODDS (%)
Bearish Trend 8 days ago
78%
Bearish Trend 8 days ago
71%
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NATR
Daily Signalchanged days ago
Gain/Loss if bought
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SMPL
Daily Signalchanged days ago
Gain/Loss if bought
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NATR and

Correlation & Price change

A.I.dvisor tells us that NATR and USNA have been poorly correlated (+30% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that NATR and USNA's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NATR
1D Price
Change %
NATR100%
+0.20%
USNA - NATR
30%
Poorly correlated
+3.31%
JBSS - NATR
29%
Poorly correlated
+0.49%
SMPL - NATR
24%
Poorly correlated
+0.25%
CENTA - NATR
24%
Poorly correlated
+1.60%
WEST - NATR
23%
Poorly correlated
+0.45%
More

SMPL and

Correlation & Price change

A.I.dvisor indicates that over the last year, SMPL has been loosely correlated with FLO. These tickers have moved in lockstep 54% of the time. This A.I.-generated data suggests there is some statistical probability that if SMPL jumps, then FLO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SMPL
1D Price
Change %
SMPL100%
+0.25%
FLO - SMPL
54%
Loosely correlated
+1.36%
GIS - SMPL
47%
Loosely correlated
+0.89%
MKC - SMPL
46%
Loosely correlated
+1.37%
CPB - SMPL
45%
Loosely correlated
+1.81%
JJSF - SMPL
45%
Loosely correlated
+2.89%
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