NATR
Price
$16.83
Change
-$0.02 (-0.12%)
Updated
Sep 2, 04:53 PM (EDT)
Capitalization
297.16M
58 days until earnings call
SMPL
Price
$28.66
Change
+$0.03 (+0.10%)
Updated
Sep 2, 04:59 PM (EDT)
Capitalization
2.88B
45 days until earnings call
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NATR vs SMPL

Header iconNATR vs SMPL Comparison
Open Charts NATR vs SMPLBanner chart's image
Nature's Sunshine Products
Price$16.83
Change-$0.02 (-0.12%)
Volume$600
Capitalization297.16M
Simply Good Foods Company (The)
Price$28.66
Change+$0.03 (+0.10%)
Volume$29.95K
Capitalization2.88B
NATR vs SMPL Comparison Chart in %
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NATR
Daily Signalchanged days ago
Gain/Loss if bought
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SMPL
Daily Signalchanged days ago
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NATR vs. SMPL commentary
Sep 02, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NATR is a StrongBuy and SMPL is a Hold.

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COMPARISON
Comparison
Sep 02, 2025
Stock price -- (NATR: $16.85 vs. SMPL: $28.63)
Brand notoriety: NATR and SMPL are both not notable
Both companies represent the Food: Major Diversified industry
Current volume relative to the 65-day Moving Average: NATR: 56% vs. SMPL: 73%
Market capitalization -- NATR: $297.16M vs. SMPL: $2.88B
NATR [@Food: Major Diversified] is valued at $297.16M. SMPL’s [@Food: Major Diversified] market capitalization is $2.88B. The market cap for tickers in the [@Food: Major Diversified] industry ranges from $241.95B to $0. The average market capitalization across the [@Food: Major Diversified] industry is $7.09B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NATR’s FA Score shows that 1 FA rating(s) are green whileSMPL’s FA Score has 0 green FA rating(s).

  • NATR’s FA Score: 1 green, 4 red.
  • SMPL’s FA Score: 0 green, 5 red.
According to our system of comparison, NATR is a better buy in the long-term than SMPL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NATR’s TA Score shows that 6 TA indicator(s) are bullish while SMPL’s TA Score has 6 bullish TA indicator(s).

  • NATR’s TA Score: 6 bullish, 4 bearish.
  • SMPL’s TA Score: 6 bullish, 2 bearish.
According to our system of comparison, SMPL is a better buy in the short-term than NATR.

Price Growth

NATR (@Food: Major Diversified) experienced а +2.74% price change this week, while SMPL (@Food: Major Diversified) price change was -5.10% for the same time period.

The average weekly price growth across all stocks in the @Food: Major Diversified industry was +0.04%. For the same industry, the average monthly price growth was +2.01%, and the average quarterly price growth was +640.29%.

Reported Earning Dates

NATR is expected to report earnings on Oct 30, 2025.

SMPL is expected to report earnings on Oct 17, 2025.

Industries' Descriptions

@Food: Major Diversified (+0.04% weekly)

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SMPL($2.88B) has a higher market cap than NATR($297M). NATR has higher P/E ratio than SMPL: NATR (22.47) vs SMPL (20.02). NATR YTD gains are higher at: 14.939 vs. SMPL (-26.552). SMPL has higher annual earnings (EBITDA): 248M vs. NATR (38.6M). SMPL has more cash in the bank: 98M vs. NATR (81.3M). NATR has less debt than SMPL: NATR (15.6M) vs SMPL (249M). SMPL has higher revenues than NATR: SMPL (1.46B) vs NATR (461M).
NATRSMPLNATR / SMPL
Capitalization297M2.88B10%
EBITDA38.6M248M16%
Gain YTD14.939-26.552-56%
P/E Ratio22.4720.02112%
Revenue461M1.46B32%
Total Cash81.3M98M83%
Total Debt15.6M249M6%
FUNDAMENTALS RATINGS
NATR vs SMPL: Fundamental Ratings
NATR
SMPL
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
78
Overvalued
88
Overvalued
PROFIT vs RISK RATING
1..100
6377
SMR RATING
1..100
7477
PRICE GROWTH RATING
1..100
4483
P/E GROWTH RATING
1..100
2258
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NATR's Valuation (78) in the Food Specialty Or Candy industry is in the same range as SMPL (88) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's Profit vs Risk Rating (63) in the Food Specialty Or Candy industry is in the same range as SMPL (77) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's SMR Rating (74) in the Food Specialty Or Candy industry is in the same range as SMPL (77) in the Food Major Diversified industry. This means that NATR’s stock grew similarly to SMPL’s over the last 12 months.

NATR's Price Growth Rating (44) in the Food Specialty Or Candy industry is somewhat better than the same rating for SMPL (83) in the Food Major Diversified industry. This means that NATR’s stock grew somewhat faster than SMPL’s over the last 12 months.

NATR's P/E Growth Rating (22) in the Food Specialty Or Candy industry is somewhat better than the same rating for SMPL (58) in the Food Major Diversified industry. This means that NATR’s stock grew somewhat faster than SMPL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NATRSMPL
RSI
ODDS (%)
Bearish Trend 5 days ago
65%
Bullish Trend 5 days ago
67%
Stochastic
ODDS (%)
Bearish Trend 5 days ago
73%
Bullish Trend 5 days ago
64%
Momentum
ODDS (%)
Bullish Trend 5 days ago
76%
Bullish Trend 5 days ago
63%
MACD
ODDS (%)
Bullish Trend 5 days ago
79%
Bullish Trend 5 days ago
68%
TrendWeek
ODDS (%)
Bullish Trend 5 days ago
75%
Bearish Trend 5 days ago
69%
TrendMonth
ODDS (%)
Bullish Trend 5 days ago
77%
Bearish Trend 5 days ago
67%
Advances
ODDS (%)
Bullish Trend 21 days ago
71%
Bullish Trend 12 days ago
66%
Declines
ODDS (%)
Bearish Trend 16 days ago
63%
Bearish Trend 5 days ago
66%
BollingerBands
ODDS (%)
Bearish Trend 5 days ago
61%
Bullish Trend 6 days ago
71%
Aroon
ODDS (%)
Bullish Trend 5 days ago
88%
Bearish Trend 5 days ago
65%
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NATR
Daily Signalchanged days ago
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SMPL
Daily Signalchanged days ago
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NATR and

Correlation & Price change

A.I.dvisor tells us that NATR and USNA have been poorly correlated (+30% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that NATR and USNA's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NATR
1D Price
Change %
NATR100%
+2.00%
USNA - NATR
30%
Poorly correlated
+1.69%
JBSS - NATR
29%
Poorly correlated
+0.48%
THS - NATR
27%
Poorly correlated
+1.16%
SMPL - NATR
27%
Poorly correlated
-0.03%
CENTA - NATR
24%
Poorly correlated
+1.32%
More

SMPL and

Correlation & Price change

A.I.dvisor indicates that over the last year, SMPL has been loosely correlated with FLO. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if SMPL jumps, then FLO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SMPL
1D Price
Change %
SMPL100%
-0.03%
FLO - SMPL
51%
Loosely correlated
+0.87%
MKC - SMPL
47%
Loosely correlated
+0.73%
GIS - SMPL
46%
Loosely correlated
+1.84%
KHC - SMPL
45%
Loosely correlated
+2.68%
JJSF - SMPL
45%
Loosely correlated
-0.08%
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