IPG
Price
$25.38
Change
-$0.17 (-0.67%)
Updated
Jul 3 closing price
Capitalization
12.31B
11 days until earnings call
ZD
Price
$32.29
Change
-$0.26 (-0.80%)
Updated
Jul 3 closing price
Capitalization
2.91B
25 days until earnings call
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IPG vs ZD

Header iconIPG vs ZD Comparison
Open Charts IPG vs ZDBanner chart's image
Interpublic Group of Companies (The)
Price$25.38
Change-$0.17 (-0.67%)
Volume$4.87M
Capitalization12.31B
Ziff Davis
Price$32.29
Change-$0.26 (-0.80%)
Volume$634.37K
Capitalization2.91B
IPG vs ZD Comparison Chart in %
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IPG
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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IPG vs. ZD commentary
Jul 06, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is IPG is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Jul 06, 2025
Stock price -- (IPG: $25.38 vs. ZD: $32.29)
Brand notoriety: IPG and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: IPG: 68% vs. ZD: 110%
Market capitalization -- IPG: $12.31B vs. ZD: $2.91B
IPG [@Advertising/Marketing Services] is valued at $12.31B. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.69B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

IPG’s FA Score shows that 2 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • IPG’s FA Score: 2 green, 3 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, IPG is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

IPG’s TA Score shows that 5 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • IPG’s TA Score: 5 bullish, 5 bearish.
  • ZD’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, ZD is a better buy in the short-term than IPG.

Price Growth

IPG (@Advertising/Marketing Services) experienced а +4.70% price change this week, while ZD (@Advertising/Marketing Services) price change was +3.13% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.67%. For the same industry, the average monthly price growth was +3.06%, and the average quarterly price growth was -9.88%.

Reported Earning Dates

IPG is expected to report earnings on Jul 17, 2025.

ZD is expected to report earnings on Jul 31, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+2.67% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
IPG($12.3B) has a higher market cap than ZD($2.91B). ZD has higher P/E ratio than IPG: ZD (70.17) vs IPG (11.40). IPG YTD gains are higher at: -7.037 vs. ZD (-40.578). IPG has higher annual earnings (EBITDA): 1.9B vs. ZD (332M). IPG has more cash in the bank: 2.39B vs. ZD (765M). ZD has less debt than IPG: ZD (1B) vs IPG (4.67B). IPG has higher revenues than ZD: IPG (10.9B) vs ZD (1.36B).
IPGZDIPG / ZD
Capitalization12.3B2.91B423%
EBITDA1.9B332M572%
Gain YTD-7.037-40.57817%
P/E Ratio11.4070.1716%
Revenue10.9B1.36B799%
Total Cash2.39B765M312%
Total Debt4.67B1B467%
FUNDAMENTALS RATINGS
IPG vs ZD: Fundamental Ratings
IPG
ZD
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
9
Undervalued
77
Overvalued
PROFIT vs RISK RATING
1..100
57100
SMR RATING
1..100
5884
PRICE GROWTH RATING
1..100
5484
P/E GROWTH RATING
1..100
1097
SEASONALITY SCORE
1..100
5029

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

IPG's Valuation (9) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (77) in the Internet Software Or Services industry. This means that IPG’s stock grew significantly faster than ZD’s over the last 12 months.

IPG's Profit vs Risk Rating (57) in the Advertising Or Marketing Services industry is somewhat better than the same rating for ZD (100) in the Internet Software Or Services industry. This means that IPG’s stock grew somewhat faster than ZD’s over the last 12 months.

IPG's SMR Rating (58) in the Advertising Or Marketing Services industry is in the same range as ZD (84) in the Internet Software Or Services industry. This means that IPG’s stock grew similarly to ZD’s over the last 12 months.

IPG's Price Growth Rating (54) in the Advertising Or Marketing Services industry is in the same range as ZD (84) in the Internet Software Or Services industry. This means that IPG’s stock grew similarly to ZD’s over the last 12 months.

IPG's P/E Growth Rating (10) in the Advertising Or Marketing Services industry is significantly better than the same rating for ZD (97) in the Internet Software Or Services industry. This means that IPG’s stock grew significantly faster than ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
IPGZD
RSI
ODDS (%)
Bearish Trend 4 days ago
62%
N/A
Stochastic
ODDS (%)
Bearish Trend 4 days ago
60%
Bullish Trend 4 days ago
68%
Momentum
ODDS (%)
Bullish Trend 4 days ago
66%
Bullish Trend 4 days ago
59%
MACD
ODDS (%)
Bullish Trend 4 days ago
55%
Bullish Trend 4 days ago
64%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
63%
Bullish Trend 4 days ago
67%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
61%
Bullish Trend 4 days ago
67%
Advances
ODDS (%)
Bullish Trend 5 days ago
63%
Bullish Trend 5 days ago
66%
Declines
ODDS (%)
Bearish Trend 24 days ago
62%
Bearish Trend 7 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
59%
Bearish Trend 4 days ago
59%
Aroon
ODDS (%)
Bearish Trend 4 days ago
54%
N/A
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IPG
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ZD
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IPG and

Correlation & Price change

A.I.dvisor indicates that over the last year, IPG has been closely correlated with OMC. These tickers have moved in lockstep 81% of the time. This A.I.-generated data suggests there is a high statistical probability that if IPG jumps, then OMC could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To IPG
1D Price
Change %
IPG100%
-0.67%
OMC - IPG
81%
Closely correlated
-0.41%
WPP - IPG
53%
Loosely correlated
+0.75%
STGW - IPG
51%
Loosely correlated
N/A
CMPR - IPG
46%
Loosely correlated
-0.40%
ZD - IPG
44%
Loosely correlated
-0.80%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with STGW. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-0.80%
STGW - ZD
48%
Loosely correlated
N/A
CMPR - ZD
47%
Loosely correlated
-0.40%
QNST - ZD
46%
Loosely correlated
+1.22%
CCO - ZD
45%
Loosely correlated
+0.81%
MGNI - ZD
45%
Loosely correlated
-0.57%
More