ILLMF
Price
$0.75
Change
+$0.01 (+1.35%)
Updated
Jan 14 closing price
Capitalization
37.93M
Intraday BUY SELL Signals
MCHX
Price
$1.74
Change
-$0.01 (-0.57%)
Updated
Jan 14 closing price
Capitalization
76.53M
47 days until earnings call
Intraday BUY SELL Signals
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ILLMF vs MCHX

Header iconILLMF vs MCHX Comparison
Open Charts ILLMF vs MCHXBanner chart's image
illumin Holdings
Price$0.75
Change+$0.01 (+1.35%)
Volume$252
Capitalization37.93M
Marchex
Price$1.74
Change-$0.01 (-0.57%)
Volume$9.88K
Capitalization76.53M
ILLMF vs MCHX Comparison Chart in %
ILLMF
Daily Signal:
Gain/Loss:
MCHX
Daily Signal:
Gain/Loss:
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ILLMF vs. MCHX commentary
Jan 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ILLMF is a Hold and MCHX is a Hold.

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COMPARISON
Comparison
Jan 15, 2026
Stock price -- (ILLMF: $0.75 vs. MCHX: $1.74)
Brand notoriety: ILLMF and MCHX are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ILLMF: 1% vs. MCHX: 38%
Market capitalization -- ILLMF: $37.93M vs. MCHX: $76.53M
ILLMF [@Advertising/Marketing Services] is valued at $37.93M. MCHX’s [@Advertising/Marketing Services] market capitalization is $76.53M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $208.78B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.04B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ILLMF’s FA Score shows that 0 FA rating(s) are green whileMCHX’s FA Score has 0 green FA rating(s).

  • ILLMF’s FA Score: 0 green, 5 red.
  • MCHX’s FA Score: 0 green, 5 red.
According to our system of comparison, both ILLMF and MCHX are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ILLMF’s TA Score shows that 5 TA indicator(s) are bullish while MCHX’s TA Score has 6 bullish TA indicator(s).

  • ILLMF’s TA Score: 5 bullish, 4 bearish.
  • MCHX’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, MCHX is a better buy in the short-term than ILLMF.

Price Growth

ILLMF (@Advertising/Marketing Services) experienced а -2.19% price change this week, while MCHX (@Advertising/Marketing Services) price change was +2.53% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +3.35%. For the same industry, the average monthly price growth was +4.79%, and the average quarterly price growth was +62.80%.

Reported Earning Dates

MCHX is expected to report earnings on Mar 03, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+3.35% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MCHX($76.5M) has a higher market cap than ILLMF($37.9M). MCHX YTD gains are higher at: 5.000 vs. ILLMF (0.000). MCHX has higher annual earnings (EBITDA): -2.18M vs. ILLMF (-6.1M). ILLMF has more cash in the bank: 43.2M vs. MCHX (10.3M). MCHX has less debt than ILLMF: MCHX (802K) vs ILLMF (4.88M). ILLMF has higher revenues than MCHX: ILLMF (150M) vs MCHX (46.5M).
ILLMFMCHXILLMF / MCHX
Capitalization37.9M76.5M50%
EBITDA-6.1M-2.18M279%
Gain YTD0.0005.000-
P/E Ratio101.98N/A-
Revenue150M46.5M323%
Total Cash43.2M10.3M419%
Total Debt4.88M802K609%
FUNDAMENTALS RATINGS
ILLMF vs MCHX: Fundamental Ratings
ILLMF
MCHX
OUTLOOK RATING
1..100
316
VALUATION
overvalued / fair valued / undervalued
1..100
84
Overvalued
76
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9495
PRICE GROWTH RATING
1..100
6559
P/E GROWTH RATING
1..100
8989
SEASONALITY SCORE
1..100
8550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MCHX's Valuation (76) in the Internet Software Or Services industry is in the same range as ILLMF (84) in the Electric Utilities industry. This means that MCHX’s stock grew similarly to ILLMF’s over the last 12 months.

MCHX's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as ILLMF (100) in the Electric Utilities industry. This means that MCHX’s stock grew similarly to ILLMF’s over the last 12 months.

ILLMF's SMR Rating (94) in the Electric Utilities industry is in the same range as MCHX (95) in the Internet Software Or Services industry. This means that ILLMF’s stock grew similarly to MCHX’s over the last 12 months.

MCHX's Price Growth Rating (59) in the Internet Software Or Services industry is in the same range as ILLMF (65) in the Electric Utilities industry. This means that MCHX’s stock grew similarly to ILLMF’s over the last 12 months.

MCHX's P/E Growth Rating (89) in the Internet Software Or Services industry is in the same range as ILLMF (89) in the Electric Utilities industry. This means that MCHX’s stock grew similarly to ILLMF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ILLMFMCHX
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 1 day ago
89%
Bearish Trend 1 day ago
89%
Momentum
ODDS (%)
Bullish Trend 1 day ago
80%
Bullish Trend 1 day ago
78%
MACD
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
76%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
74%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
72%
Bullish Trend 1 day ago
72%
Advances
ODDS (%)
Bullish Trend 8 days ago
71%
Bullish Trend 7 days ago
73%
Declines
ODDS (%)
Bearish Trend 3 days ago
88%
Bearish Trend 23 days ago
78%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
90%
Bearish Trend 1 day ago
90%
Aroon
ODDS (%)
Bullish Trend 1 day ago
75%
Bullish Trend 1 day ago
64%
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ILLMF
Daily Signal:
Gain/Loss:
MCHX
Daily Signal:
Gain/Loss:
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ILLMF and

Correlation & Price change

A.I.dvisor tells us that ILLMF and CDLX have been poorly correlated (+31% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that ILLMF and CDLX's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ILLMF
1D Price
Change %
ILLMF100%
+1.77%
CDLX - ILLMF
31%
Poorly correlated
+5.74%
HHS - ILLMF
31%
Poorly correlated
+1.33%
EVC - ILLMF
31%
Poorly correlated
+1.59%
MGNI - ILLMF
30%
Poorly correlated
-4.91%
BOC - ILLMF
29%
Poorly correlated
+0.48%
More

MCHX and

Correlation & Price change

A.I.dvisor tells us that MCHX and EVC have been poorly correlated (+33% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that MCHX and EVC's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MCHX
1D Price
Change %
MCHX100%
-0.40%
EVC - MCHX
33%
Poorly correlated
+1.59%
ILLMF - MCHX
32%
Poorly correlated
+1.77%
ZD - MCHX
21%
Poorly correlated
+0.06%
IPG - MCHX
21%
Poorly correlated
N/A
APP - MCHX
20%
Poorly correlated
-7.61%
More