IAS
Price
$8.72
Change
-$0.02 (-0.23%)
Updated
Sep 5 closing price
Capitalization
1.45B
59 days until earnings call
ZD
Price
$38.09
Change
+$0.73 (+1.95%)
Updated
Sep 5 closing price
Capitalization
1.56B
58 days until earnings call
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IAS vs ZD

Header iconIAS vs ZD Comparison
Open Charts IAS vs ZDBanner chart's image
Integral Ad Science Holding
Price$8.72
Change-$0.02 (-0.23%)
Volume$916.41K
Capitalization1.45B
Ziff Davis
Price$38.09
Change+$0.73 (+1.95%)
Volume$383.91K
Capitalization1.56B
IAS vs ZD Comparison Chart in %
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IAS
Daily Signalchanged days ago
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ZD
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IAS vs. ZD commentary
Sep 08, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is IAS is a Buy and ZD is a StrongBuy.

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COMPARISON
Comparison
Sep 08, 2025
Stock price -- (IAS: $8.72 vs. ZD: $38.09)
Brand notoriety: IAS and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: IAS: 112% vs. ZD: 67%
Market capitalization -- IAS: $1.45B vs. ZD: $1.56B
IAS [@Advertising/Marketing Services] is valued at $1.45B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.56B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $165.82B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.25B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

IAS’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • IAS’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, ZD is a better buy in the long-term than IAS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

IAS’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • IAS’s TA Score: 4 bullish, 5 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, ZD is a better buy in the short-term than IAS.

Price Growth

IAS (@Advertising/Marketing Services) experienced а -3.00% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.31% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +0.56%. For the same industry, the average monthly price growth was +1.28%, and the average quarterly price growth was +11.01%.

Reported Earning Dates

IAS is expected to report earnings on Nov 06, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+0.56% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.56B) has a higher market cap than IAS($1.45B). IAS has higher P/E ratio than ZD: IAS (25.65) vs ZD (24.11). IAS YTD gains are higher at: -16.475 vs. ZD (-29.904). ZD has higher annual earnings (EBITDA): 338M vs. IAS (135M). ZD has more cash in the bank: 457M vs. IAS (90.7M). IAS has less debt than ZD: IAS (27.8M) vs ZD (865M). ZD has higher revenues than IAS: ZD (1.45B) vs IAS (570M).
IASZDIAS / ZD
Capitalization1.45B1.56B93%
EBITDA135M338M40%
Gain YTD-16.475-29.90455%
P/E Ratio25.6524.11106%
Revenue570M1.45B39%
Total Cash90.7M457M20%
Total Debt27.8M865M3%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
50
VALUATION
overvalued / fair valued / undervalued
1..100
70
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
88
PRICE GROWTH RATING
1..100
48
P/E GROWTH RATING
1..100
65
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
IASZD
RSI
ODDS (%)
Bearish Trend 4 days ago
62%
Bearish Trend 4 days ago
67%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
81%
Bearish Trend 4 days ago
74%
Momentum
ODDS (%)
Bearish Trend 4 days ago
72%
Bullish Trend 4 days ago
62%
MACD
ODDS (%)
Bearish Trend 4 days ago
70%
Bearish Trend 4 days ago
74%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
77%
Bullish Trend 4 days ago
67%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
82%
Bullish Trend 4 days ago
69%
Advances
ODDS (%)
Bullish Trend 12 days ago
79%
Bullish Trend 4 days ago
66%
Declines
ODDS (%)
Bearish Trend 4 days ago
75%
Bearish Trend 6 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
84%
Bearish Trend 4 days ago
68%
Aroon
ODDS (%)
N/A
Bullish Trend 4 days ago
63%
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IAS
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with CMPR. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then CMPR could also see price increases.

1D
1W
1M
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6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.95%
CMPR - ZD
46%
Loosely correlated
+3.54%
STGW - ZD
43%
Loosely correlated
+0.91%
CCO - ZD
43%
Loosely correlated
+2.33%
QNST - ZD
43%
Loosely correlated
+1.08%
OMC - ZD
40%
Loosely correlated
+1.13%
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