IAS
Price
$10.34
Change
+$0.08 (+0.78%)
Updated
Dec 22 closing price
Capitalization
1.74B
62 days until earnings call
Intraday BUY SELL Signals
ZD
Price
$35.23
Change
+$0.51 (+1.47%)
Updated
Dec 24 closing price
Capitalization
1.39B
52 days until earnings call
Intraday BUY SELL Signals
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IAS vs ZD

Header iconIAS vs ZD Comparison
Open Charts IAS vs ZDBanner chart's image
Integral Ad Science Holding
Price$10.34
Change+$0.08 (+0.78%)
Volume$14.68M
Capitalization1.74B
Ziff Davis
Price$35.23
Change+$0.51 (+1.47%)
Volume$213.22K
Capitalization1.39B
IAS vs ZD Comparison Chart in %
IAS
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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IAS vs. ZD commentary
Dec 26, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is IAS is a StrongBuy and ZD is a Buy.

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COMPARISON
Comparison
Dec 26, 2025
Stock price -- (IAS: $10.34 vs. ZD: $35.23)
Brand notoriety: IAS and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: IAS: 716% vs. ZD: 32%
Market capitalization -- IAS: $1.74B vs. ZD: $1.39B
IAS [@Advertising/Marketing Services] is valued at $1.74B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.39B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $245.86B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.56B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

IAS’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • IAS’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, IAS is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

IAS’s TA Score shows that 3 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • IAS’s TA Score: 3 bullish, 4 bearish.
  • ZD’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, IAS is a better buy in the short-term than ZD.

Price Growth

IAS (@Advertising/Marketing Services) experienced а +0.68% price change this week, while ZD (@Advertising/Marketing Services) price change was -1.45% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.18%. For the same industry, the average monthly price growth was -0.98%, and the average quarterly price growth was +114.54%.

Reported Earning Dates

IAS is expected to report earnings on Feb 26, 2026.

ZD is expected to report earnings on Feb 16, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-1.18% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
IAS($1.74B) has a higher market cap than ZD($1.39B). IAS has higher P/E ratio than ZD: IAS (36.93) vs ZD (13.71). IAS YTD gains are higher at: -0.958 vs. ZD (-35.167). ZD has higher annual earnings (EBITDA): 392M vs. IAS (128M). ZD has more cash in the bank: 503M vs. IAS (129M). IAS has less debt than ZD: IAS (24.8M) vs ZD (866M). ZD has higher revenues than IAS: ZD (1.46B) vs IAS (591M).
IASZDIAS / ZD
Capitalization1.74B1.39B125%
EBITDA128M392M33%
Gain YTD-0.958-35.1673%
P/E Ratio36.9313.71269%
Revenue591M1.46B41%
Total Cash129M503M26%
Total Debt24.8M866M3%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
68
VALUATION
overvalued / fair valued / undervalued
1..100
73
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
82
PRICE GROWTH RATING
1..100
57
P/E GROWTH RATING
1..100
98
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
IASZD
RSI
ODDS (%)
Bearish Trend 3 days ago
59%
Bearish Trend 3 days ago
73%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
72%
Bearish Trend 3 days ago
74%
Momentum
ODDS (%)
Bullish Trend 3 days ago
75%
Bearish Trend 3 days ago
77%
MACD
ODDS (%)
Bullish Trend 3 days ago
79%
Bearish Trend 3 days ago
81%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
74%
Bearish Trend 3 days ago
73%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
76%
Bullish Trend 3 days ago
67%
Advances
ODDS (%)
N/A
Bullish Trend 17 days ago
64%
Declines
ODDS (%)
Bearish Trend 9 days ago
74%
Bearish Trend 4 days ago
73%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
62%
Bearish Trend 3 days ago
77%
Aroon
ODDS (%)
Bullish Trend 3 days ago
80%
Bullish Trend 3 days ago
62%
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IAS
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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IAS and

Correlation & Price change

A.I.dvisor indicates that over the last year, IAS has been loosely correlated with MGNI. These tickers have moved in lockstep 40% of the time. This A.I.-generated data suggests there is some statistical probability that if IAS jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To IAS
1D Price
Change %
IAS100%
N/A
MGNI - IAS
40%
Loosely correlated
+0.12%
CRTO - IAS
34%
Loosely correlated
-1.62%
ZD - IAS
34%
Loosely correlated
+1.47%
APP - IAS
32%
Poorly correlated
-0.13%
IPG - IAS
32%
Poorly correlated
N/A
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.47%
DLX - ZD
58%
Loosely correlated
+0.68%
QNST - ZD
47%
Loosely correlated
+1.03%
CMPR - ZD
46%
Loosely correlated
-0.67%
IPG - ZD
41%
Loosely correlated
N/A
OMC - ZD
39%
Loosely correlated
+1.59%
More