HUBS
Price
$243.93
Change
-$1.23 (-0.50%)
Updated
Feb 4 closing price
Capitalization
12.78B
6 days until earnings call
Intraday BUY SELL Signals
UPLD
Price
$1.28
Change
-$0.03 (-2.29%)
Updated
Feb 4 closing price
Capitalization
36.69M
14 days until earnings call
Intraday BUY SELL Signals
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HUBS vs UPLD

Header iconHUBS vs UPLD Comparison
Open Charts HUBS vs UPLDBanner chart's image
HUBSPOT
Price$243.93
Change-$1.23 (-0.50%)
Volume$2.68M
Capitalization12.78B
Upland Software
Price$1.28
Change-$0.03 (-2.29%)
Volume$199.74K
Capitalization36.69M
HUBS vs UPLD Comparison Chart in %
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HUBS vs. UPLD commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and UPLD is a Hold.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (HUBS: $243.93 vs. UPLD: $1.28)
Brand notoriety: HUBS and UPLD are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 253% vs. UPLD: 110%
Market capitalization -- HUBS: $12.78B vs. UPLD: $36.69M
HUBS [@Packaged Software] is valued at $12.78B. UPLD’s [@Packaged Software] market capitalization is $36.69M. The market cap for tickers in the [@Packaged Software] industry ranges from $229.78B to $0. The average market capitalization across the [@Packaged Software] industry is $6.53B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileUPLD’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • UPLD’s FA Score: 0 green, 5 red.
According to our system of comparison, both HUBS and UPLD are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while UPLD’s TA Score has 3 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • UPLD’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, both HUBS and UPLD are a bad buy in the short-term.

Price Growth

HUBS (@Packaged Software) experienced а -23.08% price change this week, while UPLD (@Packaged Software) price change was -11.11% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -6.13%. For the same industry, the average monthly price growth was -5.23%, and the average quarterly price growth was +164.34%.

Reported Earning Dates

HUBS is expected to report earnings on Feb 11, 2026.

UPLD is expected to report earnings on Feb 19, 2026.

Industries' Descriptions

@Packaged Software (-6.13% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
HUBS($12.8B) has a higher market cap than UPLD($36.7M). UPLD YTD gains are higher at: -10.490 vs. HUBS (-39.215). HUBS has higher annual earnings (EBITDA): 149M vs. UPLD (7.24M). HUBS has more cash in the bank: 1.49B vs. UPLD (22.8M). UPLD has less debt than HUBS: UPLD (237M) vs HUBS (272M). HUBS has higher revenues than UPLD: HUBS (2.99B) vs UPLD (236M).
HUBSUPLDHUBS / UPLD
Capitalization12.8B36.7M34,877%
EBITDA149M7.24M2,059%
Gain YTD-39.215-10.490374%
P/E Ratio7023.44N/A-
Revenue2.99B236M1,266%
Total Cash1.49B22.8M6,518%
Total Debt272M237M115%
FUNDAMENTALS RATINGS
HUBS vs UPLD: Fundamental Ratings
HUBS
UPLD
OUTLOOK RATING
1..100
5154
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
93
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
90100
PRICE GROWTH RATING
1..100
9588
P/E GROWTH RATING
1..100
76100
SEASONALITY SCORE
1..100
65n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

UPLD's Valuation (93) in the Information Technology Services industry is in the same range as HUBS (100). This means that UPLD’s stock grew similarly to HUBS’s over the last 12 months.

UPLD's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as HUBS (100). This means that UPLD’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's SMR Rating (90) in the Information Technology Services industry is in the same range as UPLD (100). This means that HUBS’s stock grew similarly to UPLD’s over the last 12 months.

UPLD's Price Growth Rating (88) in the Information Technology Services industry is in the same range as HUBS (95). This means that UPLD’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (76) in the Information Technology Services industry is in the same range as UPLD (100). This means that HUBS’s stock grew similarly to UPLD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSUPLD
RSI
ODDS (%)
Bullish Trend 2 days ago
84%
Bullish Trend 2 days ago
73%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
77%
Bullish Trend 2 days ago
74%
Momentum
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 2 days ago
88%
MACD
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
88%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
86%
Advances
ODDS (%)
Bullish Trend 11 days ago
76%
N/A
Declines
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 4 days ago
87%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
67%
Aroon
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
85%
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HUBS
Daily Signal:
Gain/Loss:
UPLD
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with TYL. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then TYL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.50%
TYL - HUBS
83%
Closely correlated
+3.37%
ALIT - HUBS
83%
Closely correlated
+3.92%
PD - HUBS
83%
Closely correlated
-2.58%
PCOR - HUBS
81%
Closely correlated
+4.26%
CRM - HUBS
81%
Closely correlated
+1.56%
More

UPLD and

Correlation & Price change

A.I.dvisor indicates that over the last year, UPLD has been loosely correlated with HUBS. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if UPLD jumps, then HUBS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To UPLD
1D Price
Change %
UPLD100%
-2.29%
HUBS - UPLD
62%
Loosely correlated
-0.50%
NOW - UPLD
60%
Loosely correlated
+1.18%
ALIT - UPLD
59%
Loosely correlated
+3.92%
OTEX - UPLD
58%
Loosely correlated
+1.38%
TYL - UPLD
56%
Loosely correlated
+3.37%
More