HUBS
Price
$229.74
Change
-$14.19 (-5.82%)
Updated
Feb 5, 03:07 PM (EDT)
Capitalization
12.78B
6 days until earnings call
Intraday BUY SELL Signals
SHOP
Price
$111.75
Change
-$2.27 (-1.99%)
Updated
Feb 5, 03:48 PM (EDT)
Capitalization
148.81B
6 days until earnings call
Intraday BUY SELL Signals
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HUBS vs SHOP

Header iconHUBS vs SHOP Comparison
Open Charts HUBS vs SHOPBanner chart's image
HUBSPOT
Price$229.74
Change-$14.19 (-5.82%)
Volume$753
Capitalization12.78B
Shopify
Price$111.75
Change-$2.27 (-1.99%)
Volume$4.01K
Capitalization148.81B
HUBS vs SHOP Comparison Chart in %
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VS
HUBS vs. SHOP commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Hold and SHOP is a StrongBuy.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (HUBS: $243.93 vs. SHOP: $114.02)
Brand notoriety: HUBS: Not notable vs. SHOP: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 253% vs. SHOP: 262%
Market capitalization -- HUBS: $12.78B vs. SHOP: $148.81B
HUBS [@Packaged Software] is valued at $12.78B. SHOP’s [@Packaged Software] market capitalization is $148.81B. The market cap for tickers in the [@Packaged Software] industry ranges from $229.78B to $0. The average market capitalization across the [@Packaged Software] industry is $6.53B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileSHOP’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • SHOP’s FA Score: 0 green, 5 red.
According to our system of comparison, SHOP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while SHOP’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • SHOP’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than SHOP.

Price Growth

HUBS (@Packaged Software) experienced а -23.08% price change this week, while SHOP (@Packaged Software) price change was -17.92% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -7.43%. For the same industry, the average monthly price growth was -6.36%, and the average quarterly price growth was +163.37%.

Reported Earning Dates

HUBS is expected to report earnings on Feb 11, 2026.

SHOP is expected to report earnings on Feb 11, 2026.

Industries' Descriptions

@Packaged Software (-7.43% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SHOP($149B) has a higher market cap than HUBS($12.8B). HUBS has higher P/E ratio than SHOP: HUBS (7023.44) vs SHOP (83.84). SHOP YTD gains are higher at: -29.167 vs. HUBS (-39.215). SHOP has higher annual earnings (EBITDA): 1.71B vs. HUBS (149M). SHOP has more cash in the bank: 6.35B vs. HUBS (1.49B). HUBS has less debt than SHOP: HUBS (272M) vs SHOP (1.12B). SHOP has higher revenues than HUBS: SHOP (10.7B) vs HUBS (2.99B).
HUBSSHOPHUBS / SHOP
Capitalization12.8B149B9%
EBITDA149M1.71B9%
Gain YTD-39.215-29.167134%
P/E Ratio7023.4483.848,377%
Revenue2.99B10.7B28%
Total Cash1.49B6.35B23%
Total Debt272M1.12B24%
FUNDAMENTALS RATINGS
HUBS vs SHOP: Fundamental Ratings
HUBS
SHOP
OUTLOOK RATING
1..100
5157
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
91
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9052
PRICE GROWTH RATING
1..100
9565
P/E GROWTH RATING
1..100
7678
SEASONALITY SCORE
1..100
6590

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SHOP's Valuation (91) in the Information Technology Services industry is in the same range as HUBS (100). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

SHOP's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as HUBS (100). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

SHOP's SMR Rating (52) in the Information Technology Services industry is somewhat better than the same rating for HUBS (90). This means that SHOP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SHOP's Price Growth Rating (65) in the Information Technology Services industry is in the same range as HUBS (95). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (76) in the Information Technology Services industry is in the same range as SHOP (78). This means that HUBS’s stock grew similarly to SHOP’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSSHOP
RSI
ODDS (%)
Bullish Trend 2 days ago
84%
Bullish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
77%
Bullish Trend 2 days ago
90%
Momentum
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 3 days ago
73%
MACD
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 3 days ago
70%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
75%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
76%
Advances
ODDS (%)
Bullish Trend 11 days ago
76%
Bullish Trend 8 days ago
81%
Declines
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
75%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
88%
Aroon
ODDS (%)
Bearish Trend 2 days ago
75%
Bearish Trend 2 days ago
78%
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HUBS
Daily Signal:
Gain/Loss:
SHOP
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with TYL. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then TYL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.50%
TYL - HUBS
83%
Closely correlated
+3.37%
ALIT - HUBS
83%
Closely correlated
+3.92%
PD - HUBS
83%
Closely correlated
-2.58%
PCOR - HUBS
81%
Closely correlated
+4.26%
CRM - HUBS
81%
Closely correlated
+1.56%
More

SHOP and

Correlation & Price change

A.I.dvisor indicates that over the last year, SHOP has been closely correlated with HUBS. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if SHOP jumps, then HUBS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SHOP
1D Price
Change %
SHOP100%
-4.42%
HUBS - SHOP
69%
Closely correlated
-0.50%
COIN - SHOP
67%
Closely correlated
-6.14%
PCOR - SHOP
67%
Closely correlated
+4.26%
ALIT - SHOP
67%
Closely correlated
+3.92%
CRM - SHOP
65%
Loosely correlated
+1.56%
More