HUBS
Price
$243.93
Change
-$1.23 (-0.50%)
Updated
Feb 4 closing price
Capitalization
12.78B
6 days until earnings call
Intraday BUY SELL Signals
SAP
Price
$199.68
Change
+$2.39 (+1.21%)
Updated
Feb 4 closing price
Capitalization
229.78B
77 days until earnings call
Intraday BUY SELL Signals
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HUBS vs SAP

Header iconHUBS vs SAP Comparison
Open Charts HUBS vs SAPBanner chart's image
HUBSPOT
Price$243.93
Change-$1.23 (-0.50%)
Volume$2.68M
Capitalization12.78B
SAP SE
Price$199.68
Change+$2.39 (+1.21%)
Volume$6.63M
Capitalization229.78B
HUBS vs SAP Comparison Chart in %
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VS
HUBS vs. SAP commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and SAP is a Hold.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (HUBS: $243.93 vs. SAP: $199.68)
Brand notoriety: HUBS and SAP are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 253% vs. SAP: 292%
Market capitalization -- HUBS: $12.78B vs. SAP: $229.78B
HUBS [@Packaged Software] is valued at $12.78B. SAP’s [@Packaged Software] market capitalization is $229.78B. The market cap for tickers in the [@Packaged Software] industry ranges from $229.78B to $0. The average market capitalization across the [@Packaged Software] industry is $6.53B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileSAP’s FA Score has 1 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • SAP’s FA Score: 1 green, 4 red.
According to our system of comparison, SAP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while SAP’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • SAP’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, SAP is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а -23.08% price change this week, while SAP (@Packaged Software) price change was -15.43% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -6.13%. For the same industry, the average monthly price growth was -5.23%, and the average quarterly price growth was +164.34%.

Reported Earning Dates

HUBS is expected to report earnings on Feb 11, 2026.

SAP is expected to report earnings on Apr 23, 2026.

Industries' Descriptions

@Packaged Software (-6.13% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SAP($230B) has a higher market cap than HUBS($12.8B). HUBS has higher P/E ratio than SAP: HUBS (7023.44) vs SAP (27.08). SAP YTD gains are higher at: -17.797 vs. HUBS (-39.215). SAP has higher annual earnings (EBITDA): 12.4B vs. HUBS (149M). SAP has more cash in the bank: 9.93B vs. HUBS (1.49B). HUBS has less debt than SAP: HUBS (272M) vs SAP (9.12B). SAP has higher revenues than HUBS: SAP (36.5B) vs HUBS (2.99B).
HUBSSAPHUBS / SAP
Capitalization12.8B230B6%
EBITDA149M12.4B1%
Gain YTD-39.215-17.797220%
P/E Ratio7023.4427.0825,931%
Revenue2.99B36.5B8%
Total Cash1.49B9.93B15%
Total Debt272M9.12B3%
FUNDAMENTALS RATINGS
HUBS vs SAP: Fundamental Ratings
HUBS
SAP
OUTLOOK RATING
1..100
517
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
19
Undervalued
PROFIT vs RISK RATING
1..100
10059
SMR RATING
1..100
9051
PRICE GROWTH RATING
1..100
9586
P/E GROWTH RATING
1..100
7699
SEASONALITY SCORE
1..100
6575

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SAP's Valuation (19) in the Packaged Software industry is significantly better than the same rating for HUBS (100) in the Information Technology Services industry. This means that SAP’s stock grew significantly faster than HUBS’s over the last 12 months.

SAP's Profit vs Risk Rating (59) in the Packaged Software industry is somewhat better than the same rating for HUBS (100) in the Information Technology Services industry. This means that SAP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SAP's SMR Rating (51) in the Packaged Software industry is somewhat better than the same rating for HUBS (90) in the Information Technology Services industry. This means that SAP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SAP's Price Growth Rating (86) in the Packaged Software industry is in the same range as HUBS (95) in the Information Technology Services industry. This means that SAP’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (76) in the Information Technology Services industry is in the same range as SAP (99) in the Packaged Software industry. This means that HUBS’s stock grew similarly to SAP’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSSAP
RSI
ODDS (%)
Bullish Trend 1 day ago
84%
Bullish Trend 1 day ago
64%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
77%
Bullish Trend 1 day ago
67%
Momentum
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
47%
MACD
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
52%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
70%
Bearish Trend 1 day ago
50%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
51%
Advances
ODDS (%)
Bullish Trend 11 days ago
76%
Bullish Trend 4 days ago
53%
Declines
ODDS (%)
Bearish Trend 1 day ago
69%
Bearish Trend 16 days ago
48%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
79%
Bullish Trend 1 day ago
71%
Aroon
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
80%
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HUBS
Daily Signal:
Gain/Loss:
SAP
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with TYL. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then TYL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.50%
TYL - HUBS
83%
Closely correlated
+3.37%
ALIT - HUBS
83%
Closely correlated
+3.92%
PD - HUBS
83%
Closely correlated
-2.58%
PCOR - HUBS
81%
Closely correlated
+4.26%
CRM - HUBS
81%
Closely correlated
+1.56%
More

SAP and

Correlation & Price change

A.I.dvisor indicates that over the last year, SAP has been closely correlated with HUBS. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if SAP jumps, then HUBS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SAP
1D Price
Change %
SAP100%
+1.21%
HUBS - SAP
78%
Closely correlated
-0.50%
DUOL - SAP
78%
Closely correlated
-2.81%
PD - SAP
76%
Closely correlated
-2.58%
SAPGF - SAP
76%
Closely correlated
+1.18%
ALIT - SAP
74%
Closely correlated
+3.92%
More