HUBS
Price
$669.89
Change
-$2.35 (-0.35%)
Updated
May 14, 04:59 PM (EDT)
Capitalization
32.27B
77 days until earnings call
NOW
Price
$1027.24
Change
-$9.48 (-0.91%)
Updated
May 14, 04:59 PM (EDT)
Capitalization
156.29B
70 days until earnings call
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HUBS vs NOW

Header iconHUBS vs NOW Comparison
Open Charts HUBS vs NOWBanner chart's image
HUBSPOT
Price$669.89
Change-$2.35 (-0.35%)
Volume$1.87K
Capitalization32.27B
SERVICENOW
Price$1027.24
Change-$9.48 (-0.91%)
Volume$7.47K
Capitalization156.29B
HUBS vs NOW Comparison Chart
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
NOW
Daily Signalchanged days ago
Gain/Loss if bought
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VS
HUBS vs. NOW commentary
May 15, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NOW is a StrongBuy.

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COMPARISON
Comparison
May 15, 2025
Stock price -- (HUBS: $672.24 vs. NOW: $1036.72)
Brand notoriety: HUBS: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 123% vs. NOW: 71%
Market capitalization -- HUBS: $32.27B vs. NOW: $156.29B
HUBS [@Packaged Software] is valued at $32.27B. NOW’s [@Packaged Software] market capitalization is $156.29B. The market cap for tickers in the [@Packaged Software] industry ranges from $3.15T to $0. The average market capitalization across the [@Packaged Software] industry is $12.33B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 2 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NOW’s FA Score: 2 green, 3 red.
According to our system of comparison, NOW is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 6 TA indicator(s) are bullish while NOW’s TA Score has 6 bullish TA indicator(s).

  • HUBS’s TA Score: 6 bullish, 5 bearish.
  • NOW’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, NOW is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а +6.35% price change this week, while NOW (@Packaged Software) price change was +7.40% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +6.12%. For the same industry, the average monthly price growth was +14.66%, and the average quarterly price growth was +37.54%.

Reported Earning Dates

HUBS is expected to report earnings on Jul 30, 2025.

NOW is expected to report earnings on Jul 23, 2025.

Industries' Descriptions

@Packaged Software (+6.12% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($156B) has a higher market cap than HUBS($32.3B). NOW YTD gains are higher at: -2.207 vs. HUBS (-3.521). NOW has higher annual earnings (EBITDA): 1.59B vs. HUBS (-81.23M). NOW has more cash in the bank: 4.88B vs. HUBS (1.39B). HUBS has less debt than NOW: HUBS (788M) vs NOW (2.28B). NOW has higher revenues than HUBS: NOW (8.97B) vs HUBS (2.17B).
HUBSNOWHUBS / NOW
Capitalization32.3B156B21%
EBITDA-81.23M1.59B-5%
Gain YTD-3.521-2.207159%
P/E RatioN/A91.26-
Revenue2.17B8.97B24%
Total Cash1.39B4.88B28%
Total Debt788M2.28B35%
FUNDAMENTALS RATINGS
HUBS vs NOW: Fundamental Ratings
HUBS
NOW
OUTLOOK RATING
1..100
1424
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
87
Overvalued
PROFIT vs RISK RATING
1..100
4323
SMR RATING
1..100
9152
PRICE GROWTH RATING
1..100
4740
P/E GROWTH RATING
1..100
7411
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NOW's Valuation (87) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's Profit vs Risk Rating (23) in the Information Technology Services industry is in the same range as HUBS (43). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's SMR Rating (52) in the Information Technology Services industry is somewhat better than the same rating for HUBS (91). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

NOW's Price Growth Rating (40) in the Information Technology Services industry is in the same range as HUBS (47). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's P/E Growth Rating (11) in the Information Technology Services industry is somewhat better than the same rating for HUBS (74). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNOW
RSI
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
61%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
67%
Momentum
ODDS (%)
Bullish Trend 2 days ago
84%
Bullish Trend 2 days ago
74%
MACD
ODDS (%)
Bullish Trend 2 days ago
77%
Bullish Trend 3 days ago
70%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
82%
Bullish Trend 2 days ago
72%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
83%
Bullish Trend 2 days ago
69%
Advances
ODDS (%)
Bullish Trend 2 days ago
83%
Bullish Trend 2 days ago
72%
Declines
ODDS (%)
Bearish Trend 24 days ago
67%
Bearish Trend 24 days ago
58%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
66%
Aroon
ODDS (%)
Bullish Trend 2 days ago
81%
Bullish Trend 2 days ago
67%
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
NOW
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been loosely correlated with NOW. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if HUBS jumps, then NOW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
+1.45%
NOW - HUBS
63%
Loosely correlated
+2.08%
SHOP - HUBS
63%
Loosely correlated
+3.20%
FRSH - HUBS
60%
Loosely correlated
+1.98%
TEAM - HUBS
60%
Loosely correlated
+2.58%
NET - HUBS
60%
Loosely correlated
+5.62%
More

NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been loosely correlated with HUBS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if NOW jumps, then HUBS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+2.08%
HUBS - NOW
65%
Loosely correlated
+1.45%
DSGX - NOW
61%
Loosely correlated
+0.74%
NTNX - NOW
60%
Loosely correlated
+7.22%
CRWD - NOW
59%
Loosely correlated
+2.51%
ADSK - NOW
59%
Loosely correlated
+1.30%
More