HUBS
Price
$280.00
Change
-$1.53 (-0.54%)
Updated
Jan 30 closing price
Capitalization
14.67B
10 days until earnings call
Intraday BUY SELL Signals
NOW
Price
$117.01
Change
+$0.28 (+0.24%)
Updated
Jan 30 closing price
Capitalization
122.39B
87 days until earnings call
Intraday BUY SELL Signals
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HUBS vs NOW

Header iconHUBS vs NOW Comparison
Open Charts HUBS vs NOWBanner chart's image
HUBSPOT
Price$280.00
Change-$1.53 (-0.54%)
Volume$1.96M
Capitalization14.67B
ServiceNow
Price$117.01
Change+$0.28 (+0.24%)
Volume$28.05M
Capitalization122.39B
HUBS vs NOW Comparison Chart in %
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VS
HUBS vs. NOW commentary
Feb 01, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NOW is a StrongBuy.

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COMPARISON
Comparison
Feb 01, 2026
Stock price -- (HUBS: $280.00 vs. NOW: $117.01)
Brand notoriety: HUBS: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 210% vs. NOW: 225%
Market capitalization -- HUBS: $14.67B vs. NOW: $122.39B
HUBS [@Packaged Software] is valued at $14.67B. NOW’s [@Packaged Software] market capitalization is $122.39B. The market cap for tickers in the [@Packaged Software] industry ranges from $237.67B to $0. The average market capitalization across the [@Packaged Software] industry is $7.01B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NOW’s FA Score: 0 green, 5 red.
According to our system of comparison, NOW is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while NOW’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • NOW’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, NOW is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а -13.25% price change this week, while NOW (@Packaged Software) price change was -12.10% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -4.48%. For the same industry, the average monthly price growth was +3.29%, and the average quarterly price growth was +159.01%.

Reported Earning Dates

HUBS is expected to report earnings on Feb 11, 2026.

NOW is expected to report earnings on Apr 29, 2026.

Industries' Descriptions

@Packaged Software (-4.48% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($122B) has a higher market cap than HUBS($14.7B). HUBS has higher P/E ratio than NOW: HUBS (7023.44) vs NOW (70.07). NOW YTD gains are higher at: -23.618 vs. HUBS (-30.227). NOW has higher annual earnings (EBITDA): 2.89B vs. HUBS (149M). HUBS has less debt than NOW: HUBS (272M) vs NOW (2.4B). NOW has higher revenues than HUBS: NOW (12.7B) vs HUBS (2.99B).
HUBSNOWHUBS / NOW
Capitalization14.7B122B12%
EBITDA149M2.89B5%
Gain YTD-30.227-23.618128%
P/E Ratio7023.4470.0710,024%
Revenue2.99B12.7B24%
Total Cash1.49BN/A-
Total Debt272M2.4B11%
FUNDAMENTALS RATINGS
HUBS vs NOW: Fundamental Ratings
HUBS
NOW
OUTLOOK RATING
1..100
5258
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
79
Overvalued
PROFIT vs RISK RATING
1..100
10091
SMR RATING
1..100
9051
PRICE GROWTH RATING
1..100
9465
P/E GROWTH RATING
1..100
7595
SEASONALITY SCORE
1..100
7585

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NOW's Valuation (79) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's Profit vs Risk Rating (91) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's SMR Rating (51) in the Information Technology Services industry is somewhat better than the same rating for HUBS (90). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

NOW's Price Growth Rating (65) in the Information Technology Services industry is in the same range as HUBS (94). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (75) in the Information Technology Services industry is in the same range as NOW (95). This means that HUBS’s stock grew similarly to NOW’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNOW
RSI
ODDS (%)
Bullish Trend 3 days ago
68%
Bullish Trend 3 days ago
64%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
80%
Bullish Trend 3 days ago
75%
Momentum
ODDS (%)
Bearish Trend 3 days ago
64%
Bearish Trend 3 days ago
63%
MACD
ODDS (%)
Bearish Trend 3 days ago
69%
Bearish Trend 3 days ago
62%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
70%
Bearish Trend 3 days ago
66%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
75%
Bearish Trend 3 days ago
70%
Advances
ODDS (%)
Bullish Trend 7 days ago
76%
Bullish Trend 7 days ago
70%
Declines
ODDS (%)
Bearish Trend 3 days ago
69%
Bearish Trend 4 days ago
66%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 3 days ago
76%
Aroon
ODDS (%)
Bearish Trend 3 days ago
75%
Bearish Trend 3 days ago
76%
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HUBS
Daily Signal:
Gain/Loss:
NOW
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.54%
CRM - HUBS
75%
Closely correlated
-0.84%
TEAM - HUBS
72%
Closely correlated
-1.83%
FRSH - HUBS
67%
Closely correlated
+1.32%
NOW - HUBS
66%
Closely correlated
+0.24%
DT - HUBS
66%
Closely correlated
+0.61%
More

NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+0.24%
CRM - NOW
73%
Closely correlated
-0.84%
CRWD - NOW
68%
Closely correlated
-0.72%
MSFT - NOW
67%
Closely correlated
-0.74%
DT - NOW
66%
Loosely correlated
+0.61%
HUBS - NOW
64%
Loosely correlated
-0.54%
More