HUBS
Price
$243.93
Change
-$1.23 (-0.50%)
Updated
Feb 4 closing price
Capitalization
12.78B
6 days until earnings call
Intraday BUY SELL Signals
MSTR
Price
$129.09
Change
-$4.17 (-3.13%)
Updated
Feb 4 closing price
Capitalization
37.35B
Earnings call today
Intraday BUY SELL Signals
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HUBS vs MSTR

Header iconHUBS vs MSTR Comparison
Open Charts HUBS vs MSTRBanner chart's image
HUBSPOT
Price$243.93
Change-$1.23 (-0.50%)
Volume$2.68M
Capitalization12.78B
Strategy
Price$129.09
Change-$4.17 (-3.13%)
Volume$25.78M
Capitalization37.35B
HUBS vs MSTR Comparison Chart in %
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VS
HUBS vs. MSTR commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and MSTR is a Hold.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (HUBS: $243.93 vs. MSTR: $129.09)
Brand notoriety: HUBS and MSTR are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 253% vs. MSTR: 121%
Market capitalization -- HUBS: $12.78B vs. MSTR: $37.35B
HUBS [@Packaged Software] is valued at $12.78B. MSTR’s [@Packaged Software] market capitalization is $37.35B. The market cap for tickers in the [@Packaged Software] industry ranges from $229.78B to $0. The average market capitalization across the [@Packaged Software] industry is $6.53B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileMSTR’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • MSTR’s FA Score: 0 green, 5 red.
According to our system of comparison, MSTR is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while MSTR’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 5 bearish.
  • MSTR’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, MSTR is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а -23.08% price change this week, while MSTR (@Packaged Software) price change was -18.53% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -6.13%. For the same industry, the average monthly price growth was -5.23%, and the average quarterly price growth was +164.34%.

Reported Earning Dates

HUBS is expected to report earnings on Feb 11, 2026.

MSTR is expected to report earnings on Feb 05, 2026.

Industries' Descriptions

@Packaged Software (-6.13% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MSTR($37.4B) has a higher market cap than HUBS($12.8B). HUBS has higher P/E ratio than MSTR: HUBS (7023.44) vs MSTR (5.30). MSTR YTD gains are higher at: -15.044 vs. HUBS (-39.215). MSTR has higher annual earnings (EBITDA): 11B vs. HUBS (149M). HUBS has more cash in the bank: 1.49B vs. MSTR (54.3M). HUBS has less debt than MSTR: HUBS (272M) vs MSTR (8.22B). HUBS has higher revenues than MSTR: HUBS (2.99B) vs MSTR (475M).
HUBSMSTRHUBS / MSTR
Capitalization12.8B37.4B34%
EBITDA149M11B1%
Gain YTD-39.215-15.044261%
P/E Ratio7023.445.30132,536%
Revenue2.99B475M629%
Total Cash1.49B54.3M2,737%
Total Debt272M8.22B3%
FUNDAMENTALS RATINGS
HUBS vs MSTR: Fundamental Ratings
HUBS
MSTR
OUTLOOK RATING
1..100
5168
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
52
Fair valued
PROFIT vs RISK RATING
1..100
10083
SMR RATING
1..100
9034
PRICE GROWTH RATING
1..100
9593
P/E GROWTH RATING
1..100
7699
SEASONALITY SCORE
1..100
6550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MSTR's Valuation (52) in the Internet Software Or Services industry is somewhat better than the same rating for HUBS (100) in the Information Technology Services industry. This means that MSTR’s stock grew somewhat faster than HUBS’s over the last 12 months.

MSTR's Profit vs Risk Rating (83) in the Internet Software Or Services industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that MSTR’s stock grew similarly to HUBS’s over the last 12 months.

MSTR's SMR Rating (34) in the Internet Software Or Services industry is somewhat better than the same rating for HUBS (90) in the Information Technology Services industry. This means that MSTR’s stock grew somewhat faster than HUBS’s over the last 12 months.

MSTR's Price Growth Rating (93) in the Internet Software Or Services industry is in the same range as HUBS (95) in the Information Technology Services industry. This means that MSTR’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (76) in the Information Technology Services industry is in the same range as MSTR (99) in the Internet Software Or Services industry. This means that HUBS’s stock grew similarly to MSTR’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSMSTR
RSI
ODDS (%)
Bullish Trend 1 day ago
84%
Bullish Trend 1 day ago
88%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
77%
Bullish Trend 1 day ago
84%
Momentum
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
87%
MACD
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
86%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
70%
Bearish Trend 1 day ago
86%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
86%
Advances
ODDS (%)
Bullish Trend 11 days ago
76%
Bullish Trend 23 days ago
82%
Declines
ODDS (%)
Bearish Trend 1 day ago
69%
Bearish Trend 1 day ago
85%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
79%
Bullish Trend 1 day ago
84%
Aroon
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
88%
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HUBS
Daily Signal:
Gain/Loss:
MSTR
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with TYL. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then TYL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.50%
TYL - HUBS
83%
Closely correlated
+3.37%
ALIT - HUBS
83%
Closely correlated
+3.92%
PD - HUBS
83%
Closely correlated
-2.58%
PCOR - HUBS
81%
Closely correlated
+4.26%
CRM - HUBS
81%
Closely correlated
+1.56%
More

MSTR and

Correlation & Price change

A.I.dvisor indicates that over the last year, MSTR has been closely correlated with COIN. These tickers have moved in lockstep 81% of the time. This A.I.-generated data suggests there is a high statistical probability that if MSTR jumps, then COIN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MSTR
1D Price
Change %
MSTR100%
-3.13%
COIN - MSTR
81%
Closely correlated
-6.14%
RIOT - MSTR
79%
Closely correlated
-7.82%
CLSK - MSTR
74%
Closely correlated
-10.04%
HUBS - MSTR
71%
Closely correlated
-0.50%
ALIT - MSTR
71%
Closely correlated
+3.92%
More