HNST
Price
$2.71
Change
-$0.05 (-1.81%)
Updated
Dec 26 closing price
Capitalization
302.95M
66 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$607.52
Change
-$1.00 (-0.16%)
Updated
Dec 26 closing price
Capitalization
26.95B
75 days until earnings call
Intraday BUY SELL Signals
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HNST vs ULTA

Header iconHNST vs ULTA Comparison
Open Charts HNST vs ULTABanner chart's image
Honest Company (The)
Price$2.71
Change-$0.05 (-1.81%)
Volume$2.52M
Capitalization302.95M
Ulta Beauty
Price$607.52
Change-$1.00 (-0.16%)
Volume$358K
Capitalization26.95B
HNST vs ULTA Comparison Chart in %
HNST
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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HNST vs. ULTA commentary
Dec 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HNST is a StrongBuy and ULTA is a StrongBuy.

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COMPARISON
Comparison
Dec 27, 2025
Stock price -- (HNST: $2.71 vs. ULTA: $607.52)
Brand notoriety: HNST: Not notable vs. ULTA: Notable
HNST represents the Household/Personal Care, while ULTA is part of the Specialty Stores industry
Current volume relative to the 65-day Moving Average: HNST: 68% vs. ULTA: 51%
Market capitalization -- HNST: $302.95M vs. ULTA: $26.95B
HNST [@Household/Personal Care] is valued at $302.95M. ULTA’s [@Specialty Stores] market capitalization is $26.95B. The market cap for tickers in the [@Household/Personal Care] industry ranges from $338.22B to $0. The market cap for tickers in the [@Specialty Stores] industry ranges from $50.08B to $0. The average market capitalization across the [@Household/Personal Care] industry is $19.7B. The average market capitalization across the [@Specialty Stores] industry is $4.07B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HNST’s FA Score shows that 0 FA rating(s) are green whileULTA’s FA Score has 3 green FA rating(s).

  • HNST’s FA Score: 0 green, 5 red.
  • ULTA’s FA Score: 3 green, 2 red.
According to our system of comparison, ULTA is a better buy in the long-term than HNST.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HNST’s TA Score shows that 4 TA indicator(s) are bullish while ULTA’s TA Score has 6 bullish TA indicator(s).

  • HNST’s TA Score: 4 bullish, 3 bearish.
  • ULTA’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, ULTA is a better buy in the short-term than HNST.

Price Growth

HNST (@Household/Personal Care) experienced а -2.87% price change this week, while ULTA (@Specialty Stores) price change was +1.61% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.09%. For the same industry, the average monthly price growth was +1.16%, and the average quarterly price growth was -4.12%.

The average weekly price growth across all stocks in the @Specialty Stores industry was -0.13%. For the same industry, the average monthly price growth was -1.83%, and the average quarterly price growth was -1.78%.

Reported Earning Dates

HNST is expected to report earnings on Mar 03, 2026.

ULTA is expected to report earnings on Mar 12, 2026.

Industries' Descriptions

@Household/Personal Care (-0.09% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

@Specialty Stores (-0.13% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($27B) has a higher market cap than HNST($303M). HNST has higher P/E ratio than ULTA: HNST (45.17) vs ULTA (23.31). ULTA YTD gains are higher at: 39.682 vs. HNST (-60.895). ULTA has higher annual earnings (EBITDA): 1.88B vs. HNST (14.2M). ULTA has more cash in the bank: 205M vs. HNST (71.5M). HNST has less debt than ULTA: HNST (15.4M) vs ULTA (2.58B). ULTA has higher revenues than HNST: ULTA (12B) vs HNST (383M).
HNSTULTAHNST / ULTA
Capitalization303M27B1%
EBITDA14.2M1.88B1%
Gain YTD-60.89539.682-153%
P/E Ratio45.1723.31194%
Revenue383M12B3%
Total Cash71.5M205M35%
Total Debt15.4M2.58B1%
FUNDAMENTALS RATINGS
ULTA: Fundamental Ratings
ULTA
OUTLOOK RATING
1..100
11
VALUATION
overvalued / fair valued / undervalued
1..100
85
Overvalued
PROFIT vs RISK RATING
1..100
37
SMR RATING
1..100
20
PRICE GROWTH RATING
1..100
10
P/E GROWTH RATING
1..100
20
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
HNSTULTA
RSI
ODDS (%)
N/A
Bearish Trend 1 day ago
60%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
78%
Bearish Trend 1 day ago
60%
Momentum
ODDS (%)
Bearish Trend 1 day ago
90%
Bullish Trend 1 day ago
80%
MACD
ODDS (%)
Bullish Trend 1 day ago
86%
Bullish Trend 1 day ago
70%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
89%
Bullish Trend 1 day ago
73%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
73%
Bullish Trend 1 day ago
69%
Advances
ODDS (%)
Bullish Trend 17 days ago
67%
Bullish Trend 6 days ago
68%
Declines
ODDS (%)
Bearish Trend 5 days ago
88%
Bearish Trend 11 days ago
60%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
90%
Bearish Trend 1 day ago
74%
Aroon
ODDS (%)
Bullish Trend 1 day ago
82%
Bullish Trend 1 day ago
54%
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HNST
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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HNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, HNST has been loosely correlated with ELF. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if HNST jumps, then ELF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HNST
1D Price
Change %
HNST100%
-1.81%
ELF - HNST
58%
Loosely correlated
+0.83%
GRWG - HNST
56%
Loosely correlated
-1.23%
RH - HNST
56%
Loosely correlated
+1.46%
FND - HNST
55%
Loosely correlated
-0.87%
CHPT - HNST
54%
Loosely correlated
-1.12%
More

ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with HNST. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
-0.16%
HNST - ULTA
49%
Loosely correlated
-1.81%
AN - ULTA
46%
Loosely correlated
-0.37%
DKS - ULTA
45%
Loosely correlated
+0.00%
ASO - ULTA
45%
Loosely correlated
-0.29%
CPRT - ULTA
45%
Loosely correlated
+0.51%
More