FTLF
Price
$12.81
Change
+$0.02 (+0.16%)
Updated
Jun 27 closing price
Capitalization
109.28M
SMPL
Price
$31.91
Change
+$0.16 (+0.50%)
Updated
Jun 27 closing price
Capitalization
3.4B
12 days until earnings call
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FTLF vs SMPL

Header iconFTLF vs SMPL Comparison
Open Charts FTLF vs SMPLBanner chart's image
FitLife Brands
Price$12.81
Change+$0.02 (+0.16%)
Volume$426.56K
Capitalization109.28M
Simply Good Foods Company (The)
Price$31.91
Change+$0.16 (+0.50%)
Volume$2.81M
Capitalization3.4B
FTLF vs SMPL Comparison Chart in %
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FTLF
Daily Signalchanged days ago
Gain/Loss if bought
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SMPL
Daily Signalchanged days ago
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FTLF vs. SMPL commentary
Jun 29, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FTLF is a Hold and SMPL is a Buy.

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COMPARISON
Comparison
Jun 29, 2025
Stock price -- (FTLF: $12.81 vs. SMPL: $31.91)
Brand notoriety: FTLF and SMPL are both not notable
Both companies represent the Food: Specialty/Candy industry
Current volume relative to the 65-day Moving Average: FTLF: 1717% vs. SMPL: 288%
Market capitalization -- FTLF: $109.28M vs. SMPL: $3.4B
FTLF [@Food: Specialty/Candy] is valued at $109.28M. SMPL’s [@Food: Specialty/Candy] market capitalization is $3.4B. The market cap for tickers in the [@Food: Specialty/Candy] industry ranges from $327.81B to $0. The average market capitalization across the [@Food: Specialty/Candy] industry is $9.42B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

FTLF’s FA Score shows that 1 FA rating(s) are green whileSMPL’s FA Score has 0 green FA rating(s).

  • FTLF’s FA Score: 1 green, 4 red.
  • SMPL’s FA Score: 0 green, 5 red.
According to our system of comparison, FTLF is a better buy in the long-term than SMPL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

FTLF’s TA Score shows that 4 TA indicator(s) are bullish while SMPL’s TA Score has 4 bullish TA indicator(s).

  • FTLF’s TA Score: 4 bullish, 5 bearish.
  • SMPL’s TA Score: 4 bullish, 3 bearish.
According to our system of comparison, SMPL is a better buy in the short-term than FTLF.

Price Growth

FTLF (@Food: Specialty/Candy) experienced а -3.83% price change this week, while SMPL (@Food: Specialty/Candy) price change was -1.18% for the same time period.

The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -0.38%. For the same industry, the average monthly price growth was +0.26%, and the average quarterly price growth was +0.17%.

Reported Earning Dates

SMPL is expected to report earnings on Jul 10, 2025.

Industries' Descriptions

@Food: Specialty/Candy (-0.38% weekly)

A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SMPL($3.4B) has a higher market cap than FTLF($109M). SMPL has higher P/E ratio than FTLF: SMPL (26.07) vs FTLF (22.68). SMPL YTD gains are higher at: -18.138 vs. FTLF (-21.411). SMPL has higher annual earnings (EBITDA): 234M vs. FTLF (6.66M). SMPL has more cash in the bank: 121M vs. FTLF (7.34M). FTLF has less debt than SMPL: FTLF (11.4M) vs SMPL (272M). SMPL has higher revenues than FTLF: SMPL (1.25B) vs FTLF (44.8M).
FTLFSMPLFTLF / SMPL
Capitalization109M3.4B3%
EBITDA6.66M234M3%
Gain YTD-21.411-18.138118%
P/E Ratio22.6826.0787%
Revenue44.8M1.25B4%
Total Cash7.34M121M6%
Total Debt11.4M272M4%
FUNDAMENTALS RATINGS
FTLF vs SMPL: Fundamental Ratings
FTLF
SMPL
OUTLOOK RATING
1..100
8511
VALUATION
overvalued / fair valued / undervalued
1..100
76
Overvalued
88
Overvalued
PROFIT vs RISK RATING
1..100
2542
SMR RATING
1..100
3775
PRICE GROWTH RATING
1..100
6480
P/E GROWTH RATING
1..100
9069
SEASONALITY SCORE
1..100
5010

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

FTLF's Valuation (76) in the null industry is in the same range as SMPL (88) in the Food Major Diversified industry. This means that FTLF’s stock grew similarly to SMPL’s over the last 12 months.

FTLF's Profit vs Risk Rating (25) in the null industry is in the same range as SMPL (42) in the Food Major Diversified industry. This means that FTLF’s stock grew similarly to SMPL’s over the last 12 months.

FTLF's SMR Rating (37) in the null industry is somewhat better than the same rating for SMPL (75) in the Food Major Diversified industry. This means that FTLF’s stock grew somewhat faster than SMPL’s over the last 12 months.

FTLF's Price Growth Rating (64) in the null industry is in the same range as SMPL (80) in the Food Major Diversified industry. This means that FTLF’s stock grew similarly to SMPL’s over the last 12 months.

SMPL's P/E Growth Rating (69) in the Food Major Diversified industry is in the same range as FTLF (90) in the null industry. This means that SMPL’s stock grew similarly to FTLF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
FTLFSMPL
RSI
ODDS (%)
Bullish Trend 2 days ago
76%
Bullish Trend 2 days ago
62%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
77%
Bullish Trend 2 days ago
80%
Momentum
ODDS (%)
Bearish Trend 2 days ago
77%
N/A
MACD
ODDS (%)
N/A
N/A
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
68%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
71%
Bearish Trend 2 days ago
66%
Advances
ODDS (%)
Bullish Trend 11 days ago
68%
Bullish Trend 2 days ago
67%
Declines
ODDS (%)
Bearish Trend 3 days ago
63%
Bearish Trend 18 days ago
65%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
64%
Bullish Trend 2 days ago
82%
Aroon
ODDS (%)
Bearish Trend 2 days ago
76%
Bearish Trend 2 days ago
64%
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FTLF
Daily Signalchanged days ago
Gain/Loss if bought
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SMPL
Daily Signalchanged days ago
Gain/Loss if bought
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FTLF and

Correlation & Price change

A.I.dvisor tells us that FTLF and FARM have been poorly correlated (+23% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that FTLF and FARM's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To FTLF
1D Price
Change %
FTLF100%
+0.16%
FARM - FTLF
23%
Poorly correlated
-0.71%
BRBR - FTLF
21%
Poorly correlated
+2.24%
DAR - FTLF
20%
Poorly correlated
-0.50%
STKL - FTLF
20%
Poorly correlated
-1.18%
SMPL - FTLF
20%
Poorly correlated
+0.50%
More

SMPL and

Correlation & Price change

A.I.dvisor indicates that over the last year, SMPL has been loosely correlated with FLO. These tickers have moved in lockstep 51% of the time. This A.I.-generated data suggests there is some statistical probability that if SMPL jumps, then FLO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SMPL
1D Price
Change %
SMPL100%
+0.50%
FLO - SMPL
51%
Loosely correlated
-0.37%
MKC - SMPL
44%
Loosely correlated
-1.62%
GIS - SMPL
44%
Loosely correlated
-0.32%
KHC - SMPL
43%
Loosely correlated
-0.70%
CAG - SMPL
43%
Loosely correlated
-0.49%
More