ELF
Price
$120.86
Change
+$1.64 (+1.38%)
Updated
Jul 25 closing price
Capitalization
10.66B
10 days until earnings call
HNST
Price
$4.95
Change
+$0.36 (+7.84%)
Updated
Jul 25 closing price
Capitalization
388.37M
10 days until earnings call
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ELF vs HNST

Header iconELF vs HNST Comparison
Open Charts ELF vs HNSTBanner chart's image
elf Beauty
Price$120.86
Change+$1.64 (+1.38%)
Volume$1.36M
Capitalization10.66B
Honest Company (The)
Price$4.95
Change+$0.36 (+7.84%)
Volume$4.01M
Capitalization388.37M
ELF vs HNST Comparison Chart in %
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ELF
Daily Signalchanged days ago
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HNST
Daily Signalchanged days ago
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ELF vs. HNST commentary
Jul 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ELF is a StrongBuy and HNST is a StrongBuy.

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COMPARISON
Comparison
Jul 27, 2025
Stock price -- (ELF: $120.86 vs. HNST: $4.95)
Brand notoriety: ELF and HNST are both not notable
Both companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: ELF: 55% vs. HNST: 160%
Market capitalization -- ELF: $10.66B vs. HNST: $388.37M
ELF [@Household/Personal Care] is valued at $10.66B. HNST’s [@Household/Personal Care] market capitalization is $388.37M. The market cap for tickers in the [@Household/Personal Care] industry ranges from $381.78B to $0. The average market capitalization across the [@Household/Personal Care] industry is $25.65B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ELF’s FA Score shows that 0 FA rating(s) are green whileHNST’s FA Score has 0 green FA rating(s).

  • ELF’s FA Score: 0 green, 5 red.
  • HNST’s FA Score: 0 green, 5 red.
According to our system of comparison, ELF is a better buy in the long-term than HNST.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ELF’s TA Score shows that 6 TA indicator(s) are bullish while HNST’s TA Score has 6 bullish TA indicator(s).

  • ELF’s TA Score: 6 bullish, 3 bearish.
  • HNST’s TA Score: 6 bullish, 4 bearish.
According to our system of comparison, ELF is a better buy in the short-term than HNST.

Price Growth

ELF (@Household/Personal Care) experienced а +2.75% price change this week, while HNST (@Household/Personal Care) price change was +7.61% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was +1.25%. For the same industry, the average monthly price growth was +1.12%, and the average quarterly price growth was +4.47%.

Reported Earning Dates

ELF is expected to report earnings on Aug 06, 2025.

HNST is expected to report earnings on Aug 06, 2025.

Industries' Descriptions

@Household/Personal Care (+1.25% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ELF($10.7B) has a higher market cap than HNST($388M). ELF YTD gains are higher at: -3.736 vs. HNST (-28.571). ELF has higher annual earnings (EBITDA): 173M vs. HNST (-36.15M). ELF has more cash in the bank: 72.7M vs. HNST (32.8M). HNST has less debt than ELF: HNST (29.8M) vs ELF (294M). ELF has higher revenues than HNST: ELF (890M) vs HNST (344M).
ELFHNSTELF / HNST
Capitalization10.7B388M2,758%
EBITDA173M-36.15M-479%
Gain YTD-3.736-28.57113%
P/E Ratio84.94N/A-
Revenue890M344M259%
Total Cash72.7M32.8M222%
Total Debt294M29.8M987%
FUNDAMENTALS RATINGS
ELF: Fundamental Ratings
ELF
OUTLOOK RATING
1..100
28
VALUATION
overvalued / fair valued / undervalued
1..100
86
Overvalued
PROFIT vs RISK RATING
1..100
57
SMR RATING
1..100
53
PRICE GROWTH RATING
1..100
42
P/E GROWTH RATING
1..100
77
SEASONALITY SCORE
1..100
41

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
ELFHNST
RSI
ODDS (%)
Bullish Trend 3 days ago
88%
Bullish Trend 3 days ago
84%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
64%
Bearish Trend 3 days ago
86%
Momentum
ODDS (%)
Bullish Trend 3 days ago
86%
Bullish Trend 3 days ago
70%
MACD
ODDS (%)
Bearish Trend 6 days ago
61%
Bullish Trend 3 days ago
87%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 3 days ago
72%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
75%
Bullish Trend 3 days ago
75%
Advances
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 5 days ago
69%
Declines
ODDS (%)
Bearish Trend 14 days ago
74%
Bearish Trend 11 days ago
89%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
80%
Bullish Trend 3 days ago
78%
Aroon
ODDS (%)
Bullish Trend 3 days ago
87%
Bearish Trend 3 days ago
89%
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ELF
Daily Signalchanged days ago
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HNST
Daily Signalchanged days ago
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ELF and

Correlation & Price change

A.I.dvisor indicates that over the last year, ELF has been loosely correlated with NWL. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if ELF jumps, then NWL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ELF
1D Price
Change %
ELF100%
+1.38%
NWL - ELF
46%
Loosely correlated
+1.95%
COTY - ELF
43%
Loosely correlated
+3.43%
EL - ELF
42%
Loosely correlated
+4.18%
IPAR - ELF
40%
Loosely correlated
-0.78%
SPB - ELF
39%
Loosely correlated
+1.26%
More

HNST and

Correlation & Price change

A.I.dvisor indicates that over the last year, HNST has been loosely correlated with IPAR. These tickers have moved in lockstep 38% of the time. This A.I.-generated data suggests there is some statistical probability that if HNST jumps, then IPAR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HNST
1D Price
Change %
HNST100%
+7.84%
IPAR - HNST
38%
Loosely correlated
-0.78%
SKIN - HNST
32%
Poorly correlated
-2.19%
SPB - HNST
31%
Poorly correlated
+1.26%
EL - HNST
31%
Poorly correlated
+4.18%
ELF - HNST
30%
Poorly correlated
+1.38%
More