DV
Price
$9.80
Change
-$1.56 (-13.73%)
Updated
Feb 3 closing price
Capitalization
1.58B
22 days until earnings call
Intraday BUY SELL Signals
PUBM
Price
$6.69
Change
-$1.64 (-19.69%)
Updated
Feb 3 closing price
Capitalization
310.98M
22 days until earnings call
Intraday BUY SELL Signals
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DV vs PUBM

Header iconDV vs PUBM Comparison
Open Charts DV vs PUBMBanner chart's image
DoubleVerify Holdings
Price$9.80
Change-$1.56 (-13.73%)
Volume$4.06M
Capitalization1.58B
PubMatic
Price$6.69
Change-$1.64 (-19.69%)
Volume$1.22M
Capitalization310.98M
DV vs PUBM Comparison Chart in %
DV
Daily Signal:
Gain/Loss:
PUBM
Daily Signal:
Gain/Loss:
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VS
DV vs. PUBM commentary
Feb 04, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DV is a Buy and PUBM is a Buy.

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COMPARISON
Comparison
Feb 04, 2026
Stock price -- (DV: $9.80 vs. PUBM: $6.69)
Brand notoriety: DV and PUBM are both not notable
DV represents the Advertising/Marketing Services, while PUBM is part of the Packaged Software industry
Current volume relative to the 65-day Moving Average: DV: 192% vs. PUBM: 228%
Market capitalization -- DV: $1.58B vs. PUBM: $310.98M
DV [@Advertising/Marketing Services] is valued at $1.58B. PUBM’s [@Packaged Software] market capitalization is $310.98M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $156.06B to $0. The market cap for tickers in the [@Packaged Software] industry ranges from $240.59B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.09B. The average market capitalization across the [@Packaged Software] industry is $6.63B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DV’s FA Score shows that 0 FA rating(s) are green whilePUBM’s FA Score has 1 green FA rating(s).

  • DV’s FA Score: 0 green, 5 red.
  • PUBM’s FA Score: 1 green, 4 red.
According to our system of comparison, PUBM is a better buy in the long-term than DV.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DV’s TA Score shows that 3 TA indicator(s) are bullish while PUBM’s TA Score has 3 bullish TA indicator(s).

  • DV’s TA Score: 3 bullish, 7 bearish.
  • PUBM’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, PUBM is a better buy in the short-term than DV.

Price Growth

DV (@Advertising/Marketing Services) experienced а -10.26% price change this week, while PUBM (@Packaged Software) price change was -12.32% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -4.75%. For the same industry, the average monthly price growth was -1.17%, and the average quarterly price growth was +51.63%.

The average weekly price growth across all stocks in the @Packaged Software industry was -7.11%. For the same industry, the average monthly price growth was -0.56%, and the average quarterly price growth was +154.65%.

Reported Earning Dates

DV is expected to report earnings on Feb 26, 2026.

PUBM is expected to report earnings on Feb 26, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-4.75% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Packaged Software (-7.11% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DV($1.58B) has a higher market cap than PUBM($311M). PUBM has higher P/E ratio than DV: PUBM (132.00) vs DV (37.69). DV YTD gains are higher at: -14.336 vs. PUBM (-24.577). DV has higher annual earnings (EBITDA): 138M vs. PUBM (34.4M). DV has more cash in the bank: 201M vs. PUBM (137M). PUBM has less debt than DV: PUBM (44.6M) vs DV (103M). DV has higher revenues than PUBM: DV (733M) vs PUBM (288M).
DVPUBMDV / PUBM
Capitalization1.58B311M508%
EBITDA138M34.4M401%
Gain YTD-14.336-24.57758%
P/E Ratio37.69132.0029%
Revenue733M288M255%
Total Cash201M137M147%
Total Debt103M44.6M231%
FUNDAMENTALS RATINGS
DV: Fundamental Ratings
DV
OUTLOOK RATING
1..100
75
VALUATION
overvalued / fair valued / undervalued
1..100
78
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
85
PRICE GROWTH RATING
1..100
81
P/E GROWTH RATING
1..100
84
SEASONALITY SCORE
1..100
81

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DVPUBM
RSI
ODDS (%)
Bullish Trend 1 day ago
67%
Bullish Trend 1 day ago
85%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
81%
Bullish Trend 1 day ago
72%
Momentum
ODDS (%)
Bearish Trend 1 day ago
82%
Bearish Trend 1 day ago
78%
MACD
ODDS (%)
Bearish Trend 1 day ago
72%
N/A
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
77%
Bearish Trend 1 day ago
79%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
73%
Bearish Trend 1 day ago
77%
Advances
ODDS (%)
Bullish Trend 7 days ago
73%
N/A
Declines
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
77%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
67%
Bullish Trend 1 day ago
81%
Aroon
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
75%
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DV
Daily Signal:
Gain/Loss:
PUBM
Daily Signal:
Gain/Loss:
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DV and

Correlation & Price change

A.I.dvisor indicates that over the last year, DV has been loosely correlated with DLO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if DV jumps, then DLO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DV
1D Price
Change %
DV100%
-7.55%
DLO - DV
63%
Loosely correlated
-4.49%
PUBM - DV
61%
Loosely correlated
-7.08%
DCBO - DV
58%
Loosely correlated
-3.05%
DH - DV
55%
Loosely correlated
-7.26%
CLSK - DV
54%
Loosely correlated
+2.90%
More

PUBM and

Correlation & Price change

A.I.dvisor indicates that over the last year, PUBM has been loosely correlated with EB. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if PUBM jumps, then EB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To PUBM
1D Price
Change %
PUBM100%
-7.08%
EB - PUBM
63%
Loosely correlated
N/A
FIVN - PUBM
62%
Loosely correlated
-7.06%
DV - PUBM
61%
Loosely correlated
-7.55%
CLSK - PUBM
58%
Loosely correlated
+2.90%
DOCS - PUBM
54%
Loosely correlated
-6.54%
More