DSP
Price
$11.71
Change
-$0.57 (-4.64%)
Updated
Dec 11 closing price
Capitalization
195.31M
87 days until earnings call
Intraday BUY SELL Signals
HUBS
Price
$386.38
Change
-$0.81 (-0.21%)
Updated
Dec 12, 10:30 AM (EDT)
Capitalization
20.28B
68 days until earnings call
Intraday BUY SELL Signals
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DSP vs HUBS

Header iconDSP vs HUBS Comparison
Open Charts DSP vs HUBSBanner chart's image
Viant Technology
Price$11.71
Change-$0.57 (-4.64%)
Volume$268.93K
Capitalization195.31M
HUBSPOT
Price$386.38
Change-$0.81 (-0.21%)
Volume$304
Capitalization20.28B
DSP vs HUBS Comparison Chart in %
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VS
DSP vs. HUBS commentary
Dec 13, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DSP is a Hold and HUBS is a Buy.

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COMPARISON
Comparison
Dec 13, 2025
Stock price -- (DSP: $11.71 vs. HUBS: $387.19)
Brand notoriety: DSP and HUBS are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: DSP: 100% vs. HUBS: 56%
Market capitalization -- DSP: $195.31M vs. HUBS: $20.28B
DSP [@Packaged Software] is valued at $195.31M. HUBS’s [@Packaged Software] market capitalization is $20.28B. The market cap for tickers in the [@Packaged Software] industry ranges from $287.44B to $0. The average market capitalization across the [@Packaged Software] industry is $8.55B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DSP’s FA Score shows that 0 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).

  • DSP’s FA Score: 0 green, 5 red.
  • HUBS’s FA Score: 0 green, 5 red.
According to our system of comparison, DSP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DSP’s TA Score shows that 5 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s).

  • DSP’s TA Score: 5 bullish, 4 bearish.
  • HUBS’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than DSP.

Price Growth

DSP (@Packaged Software) experienced а +4.09% price change this week, while HUBS (@Packaged Software) price change was +2.69% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +1.24%. For the same industry, the average monthly price growth was -1.05%, and the average quarterly price growth was +51.82%.

Reported Earning Dates

DSP is expected to report earnings on Mar 09, 2026.

HUBS is expected to report earnings on Feb 18, 2026.

Industries' Descriptions

@Packaged Software (+1.24% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
HUBS($20.3B) has a higher market cap than DSP($195M). HUBS has higher P/E ratio than DSP: HUBS (7023.44) vs DSP (117.10). DSP YTD gains are higher at: -38.336 vs. HUBS (-44.431). HUBS has higher annual earnings (EBITDA): 126M vs. DSP (22.1M). HUBS has more cash in the bank: 1.67B vs. DSP (173M). DSP has less debt than HUBS: DSP (23.7M) vs HUBS (281M). HUBS has higher revenues than DSP: HUBS (2.85B) vs DSP (318M).
DSPHUBSDSP / HUBS
Capitalization195M20.3B1%
EBITDA22.1M126M18%
Gain YTD-38.336-44.43186%
P/E Ratio117.107023.442%
Revenue318M2.85B11%
Total Cash173M1.67B10%
Total Debt23.7M281M8%
FUNDAMENTALS RATINGS
HUBS: Fundamental Ratings
HUBS
OUTLOOK RATING
1..100
6
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
PROFIT vs RISK RATING
1..100
93
SMR RATING
1..100
90
PRICE GROWTH RATING
1..100
65
P/E GROWTH RATING
1..100
76
SEASONALITY SCORE
1..100
85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DSPHUBS
RSI
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 2 days ago
87%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
80%
Bearish Trend 2 days ago
71%
Momentum
ODDS (%)
Bullish Trend 3 days ago
72%
Bullish Trend 2 days ago
81%
MACD
ODDS (%)
N/A
Bullish Trend 2 days ago
79%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
83%
Bullish Trend 2 days ago
76%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
82%
Bullish Trend 2 days ago
77%
Advances
ODDS (%)
Bullish Trend 3 days ago
82%
Bullish Trend 3 days ago
76%
Declines
ODDS (%)
Bearish Trend 8 days ago
85%
Bearish Trend 22 days ago
69%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
88%
Bullish Trend 4 days ago
71%
Aroon
ODDS (%)
Bullish Trend 3 days ago
77%
Bearish Trend 2 days ago
79%
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DSP
Daily Signal:
Gain/Loss:
HUBS
Daily Signal:
Gain/Loss:
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DSP and

Correlation & Price change

A.I.dvisor indicates that over the last year, DSP has been loosely correlated with PUBM. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if DSP jumps, then PUBM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DSP
1D Price
Change %
DSP100%
-4.64%
PUBM - DSP
52%
Loosely correlated
+1.69%
PCTY - DSP
52%
Loosely correlated
+2.75%
SHOP - DSP
45%
Loosely correlated
-2.18%
CRM - DSP
45%
Loosely correlated
-0.70%
HUBS - DSP
44%
Loosely correlated
-1.35%
More

HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-1.35%
CRM - HUBS
73%
Closely correlated
-0.70%
TEAM - HUBS
70%
Closely correlated
+0.95%
FRSH - HUBS
66%
Loosely correlated
-2.38%
S - HUBS
66%
Loosely correlated
-1.64%
DT - HUBS
65%
Loosely correlated
-0.53%
More