DRCT
Price
$0.56
Change
+$0.02 (+3.70%)
Updated
Jul 25 closing price
Capitalization
206.74M
11 days until earnings call
ZD
Price
$32.78
Change
+$0.35 (+1.08%)
Updated
Jul 25 closing price
Capitalization
2.91B
10 days until earnings call
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DRCT vs ZD

Header iconDRCT vs ZD Comparison
Open Charts DRCT vs ZDBanner chart's image
Direct Digital Holdings
Price$0.56
Change+$0.02 (+3.70%)
Volume$136.08K
Capitalization206.74M
Ziff Davis
Price$32.78
Change+$0.35 (+1.08%)
Volume$343.05K
Capitalization2.91B
DRCT vs ZD Comparison Chart in %
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DRCT
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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DRCT vs. ZD commentary
Jul 28, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DRCT is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Jul 28, 2025
Stock price -- (DRCT: $0.56 vs. ZD: $32.78)
Brand notoriety: DRCT and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DRCT: 70% vs. ZD: 63%
Market capitalization -- DRCT: $206.74M vs. ZD: $2.91B
DRCT [@Advertising/Marketing Services] is valued at $206.74M. ZD’s [@Advertising/Marketing Services] market capitalization is $2.91B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.74B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DRCT’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • DRCT’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, DRCT is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • DRCT’s TA Score: 4 bullish, 6 bearish.
  • ZD’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, ZD is a better buy in the short-term than DRCT.

Price Growth

DRCT (@Advertising/Marketing Services) experienced а +6.14% price change this week, while ZD (@Advertising/Marketing Services) price change was +8.08% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +6.96%. For the same industry, the average monthly price growth was +7.60%, and the average quarterly price growth was -5.21%.

Reported Earning Dates

DRCT is expected to report earnings on Aug 07, 2025.

ZD is expected to report earnings on Aug 06, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+6.96% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($2.91B) has a higher market cap than DRCT($207M). ZD has higher P/E ratio than DRCT: ZD (70.17) vs DRCT (45.03). ZD YTD gains are higher at: -39.676 vs. DRCT (-65.006). ZD has higher annual earnings (EBITDA): 332M vs. DRCT (11.3M). ZD has more cash in the bank: 765M vs. DRCT (5.48M). DRCT has less debt than ZD: DRCT (24.4M) vs ZD (1B). ZD has higher revenues than DRCT: ZD (1.36B) vs DRCT (147M).
DRCTZDDRCT / ZD
Capitalization207M2.91B7%
EBITDA11.3M332M3%
Gain YTD-65.006-39.676164%
P/E Ratio45.0370.1764%
Revenue147M1.36B11%
Total Cash5.48M765M1%
Total Debt24.4M1B2%
FUNDAMENTALS RATINGS
ZD: Fundamental Ratings
ZD
OUTLOOK RATING
1..100
64
VALUATION
overvalued / fair valued / undervalued
1..100
77
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
84
PRICE GROWTH RATING
1..100
63
P/E GROWTH RATING
1..100
95
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DRCTZD
RSI
ODDS (%)
Bearish Trend 3 days ago
90%
N/A
Stochastic
ODDS (%)
Bullish Trend 3 days ago
89%
Bearish Trend 3 days ago
66%
Momentum
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
58%
MACD
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
73%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
86%
Bullish Trend 3 days ago
66%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
86%
Bullish Trend 3 days ago
67%
Advances
ODDS (%)
Bullish Trend 21 days ago
87%
Bullish Trend 5 days ago
66%
Declines
ODDS (%)
Bearish Trend 12 days ago
90%
Bearish Trend 12 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
90%
Bearish Trend 3 days ago
57%
Aroon
ODDS (%)
Bullish Trend 3 days ago
83%
Bearish Trend 3 days ago
74%
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DRCT
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
+2.85%
CHR - DRCT
26%
Poorly correlated
-5.03%
ADV - DRCT
22%
Poorly correlated
N/A
MGNI - DRCT
22%
Poorly correlated
+2.48%
IAS - DRCT
11%
Poorly correlated
+1.93%
ZD - DRCT
9%
Poorly correlated
+1.08%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with STGW. These tickers have moved in lockstep 50% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then STGW could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.08%
STGW - ZD
50%
Loosely correlated
+3.65%
CCO - ZD
48%
Loosely correlated
-2.61%
CMPR - ZD
48%
Loosely correlated
-0.02%
OMC - ZD
45%
Loosely correlated
-0.75%
QNST - ZD
45%
Loosely correlated
+0.67%
More