DRCT
Price
$0.10
Change
-$0.00 (-0.00%)
Updated
Dec 3 closing price
Capitalization
2.9M
117 days until earnings call
Intraday BUY SELL Signals
MGNI
Price
$14.38
Change
-$0.02 (-0.14%)
Updated
Dec 3 closing price
Capitalization
2.07B
90 days until earnings call
Intraday BUY SELL Signals
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DRCT vs MGNI

Header iconDRCT vs MGNI Comparison
Open Charts DRCT vs MGNIBanner chart's image
Direct Digital Holdings
Price$0.10
Change-$0.00 (-0.00%)
Volume$14.91M
Capitalization2.9M
Magnite
Price$14.38
Change-$0.02 (-0.14%)
Volume$1.55M
Capitalization2.07B
DRCT vs MGNI Comparison Chart in %
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DRCT vs. MGNI commentary
Dec 04, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DRCT is a Buy and MGNI is a StrongBuy.

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COMPARISON
Comparison
Dec 04, 2025
Stock price -- (DRCT: $0.10 vs. MGNI: $14.41)
Brand notoriety: DRCT and MGNI are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DRCT: 68% vs. MGNI: 23%
Market capitalization -- DRCT: $2.9M vs. MGNI: $2.07B
DRCT [@Advertising/Marketing Services] is valued at $2.9M. MGNI’s [@Advertising/Marketing Services] market capitalization is $2.07B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $223.8B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.82B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DRCT’s FA Score shows that 0 FA rating(s) are green whileMGNI’s FA Score has 0 green FA rating(s).

  • DRCT’s FA Score: 0 green, 5 red.
  • MGNI’s FA Score: 0 green, 5 red.
According to our system of comparison, DRCT is a better buy in the long-term than MGNI.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 3 TA indicator(s) are bullish while MGNI’s TA Score has 5 bullish TA indicator(s).

  • DRCT’s TA Score: 3 bullish, 5 bearish.
  • MGNI’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, MGNI is a better buy in the short-term than DRCT.

Price Growth

DRCT (@Advertising/Marketing Services) experienced а -32.30% price change this week, while MGNI (@Advertising/Marketing Services) price change was -2.90% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.13%. For the same industry, the average monthly price growth was -9.21%, and the average quarterly price growth was +127.46%.

Reported Earning Dates

DRCT is expected to report earnings on Mar 31, 2026.

MGNI is expected to report earnings on Mar 04, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-1.13% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MGNI($2.07B) has a higher market cap than DRCT($2.9M). MGNI has higher P/E ratio than DRCT: MGNI (35.95) vs DRCT (16.23). MGNI YTD gains are higher at: -9.485 vs. DRCT (-93.660). MGNI has higher annual earnings (EBITDA): 131M vs. DRCT (-8.54M). MGNI has more cash in the bank: 426M vs. DRCT (1.59M). DRCT has less debt than MGNI: DRCT (39M) vs MGNI (619M). MGNI has higher revenues than DRCT: MGNI (685M) vs DRCT (36.5M).
DRCTMGNIDRCT / MGNI
Capitalization2.9M2.07B0%
EBITDA-8.54M131M-7%
Gain YTD-93.660-9.485987%
P/E Ratio16.2335.9545%
Revenue36.5M685M5%
Total Cash1.59M426M0%
Total Debt39M619M6%
FUNDAMENTALS RATINGS
MGNI: Fundamental Ratings
MGNI
OUTLOOK RATING
1..100
50
VALUATION
overvalued / fair valued / undervalued
1..100
75
Overvalued
PROFIT vs RISK RATING
1..100
90
SMR RATING
1..100
82
PRICE GROWTH RATING
1..100
87
P/E GROWTH RATING
1..100
98
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
DRCTMGNI
RSI
ODDS (%)
Bullish Trend 7 days ago
90%
Bullish Trend 7 days ago
78%
Stochastic
ODDS (%)
Bullish Trend 7 days ago
88%
Bearish Trend 7 days ago
79%
Momentum
ODDS (%)
Bearish Trend 7 days ago
90%
Bullish Trend 7 days ago
78%
MACD
ODDS (%)
Bearish Trend 7 days ago
87%
Bullish Trend 7 days ago
73%
TrendWeek
ODDS (%)
Bearish Trend 7 days ago
90%
Bullish Trend 7 days ago
77%
TrendMonth
ODDS (%)
Bearish Trend 7 days ago
90%
Bearish Trend 7 days ago
82%
Advances
ODDS (%)
N/A
Bullish Trend 10 days ago
79%
Declines
ODDS (%)
Bearish Trend 7 days ago
90%
Bearish Trend 18 days ago
81%
BollingerBands
ODDS (%)
Bullish Trend 7 days ago
90%
Bullish Trend 7 days ago
88%
Aroon
ODDS (%)
Bearish Trend 7 days ago
90%
Bearish Trend 7 days ago
84%
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DRCT
Daily Signal:
Gain/Loss:
MGNI
Daily Signal:
Gain/Loss:
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DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and LDWY have been poorly correlated (+28% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and LDWY's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
-15.37%
LDWY - DRCT
28%
Poorly correlated
-0.27%
CHR - DRCT
26%
Poorly correlated
-1.61%
CRTO - DRCT
24%
Poorly correlated
+0.26%
ADV - DRCT
23%
Poorly correlated
-2.06%
MGNI - DRCT
23%
Poorly correlated
-2.50%
More

MGNI and

Correlation & Price change

A.I.dvisor indicates that over the last year, MGNI has been loosely correlated with APP. These tickers have moved in lockstep 45% of the time. This A.I.-generated data suggests there is some statistical probability that if MGNI jumps, then APP could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MGNI
1D Price
Change %
MGNI100%
-2.50%
APP - MGNI
45%
Loosely correlated
+4.71%
DLX - MGNI
42%
Loosely correlated
+1.39%
IAS - MGNI
40%
Loosely correlated
-0.10%
CRTO - MGNI
40%
Loosely correlated
+0.26%
ZD - MGNI
38%
Loosely correlated
+0.76%
More