DLX
Price
$27.36
Change
+$8.72 (+46.78%)
Updated
Feb 3 closing price
Capitalization
1.23B
85 days until earnings call
Intraday BUY SELL Signals
ZD
Price
$34.80
Change
-$3.19 (-8.40%)
Updated
Feb 3 closing price
Capitalization
1.37B
19 days until earnings call
Intraday BUY SELL Signals
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DLX vs ZD

Header iconDLX vs ZD Comparison
Open Charts DLX vs ZDBanner chart's image
Deluxe
Price$27.36
Change+$8.72 (+46.78%)
Volume$631.39K
Capitalization1.23B
Ziff Davis
Price$34.80
Change-$3.19 (-8.40%)
Volume$628.42K
Capitalization1.37B
DLX vs ZD Comparison Chart in %
DLX
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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VS
DLX vs. ZD commentary
Feb 04, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DLX is a Hold and ZD is a Buy.

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COMPARISON
Comparison
Feb 04, 2026
Stock price -- (DLX: $27.36 vs. ZD: $34.80)
Brand notoriety: DLX and ZD are both not notable
DLX represents the Industrial Conglomerates, while ZD is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: DLX: 144% vs. ZD: 111%
Market capitalization -- DLX: $1.23B vs. ZD: $1.37B
DLX [@Industrial Conglomerates] is valued at $1.23B. ZD’s [@Advertising/Marketing Services] market capitalization is $1.37B. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $156.16B to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $156.06B to $0. The average market capitalization across the [@Industrial Conglomerates] industry is $16.26B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.09B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DLX’s FA Score shows that 1 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • DLX’s FA Score: 1 green, 4 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, DLX is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DLX’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 4 bullish TA indicator(s).

  • DLX’s TA Score: 4 bullish, 3 bearish.
  • ZD’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, DLX is a better buy in the short-term than ZD.

Price Growth

DLX (@Industrial Conglomerates) experienced а +12.13% price change this week, while ZD (@Advertising/Marketing Services) price change was -11.99% for the same time period.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +0.67%. For the same industry, the average monthly price growth was +6.27%, and the average quarterly price growth was +23.14%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -4.73%. For the same industry, the average monthly price growth was -1.07%, and the average quarterly price growth was +55.67%.

Reported Earning Dates

DLX is expected to report earnings on Apr 30, 2026.

ZD is expected to report earnings on Feb 23, 2026.

Industries' Descriptions

@Industrial Conglomerates (+0.67% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

@Advertising/Marketing Services (-4.73% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.38B) has a higher market cap than DLX($1.23B). DLX has higher P/E ratio than ZD: DLX (14.63) vs ZD (13.54). DLX YTD gains are higher at: 22.526 vs. ZD (-0.996). ZD (392M) and DLX (378M) have comparable annual earnings (EBITDA) . ZD has more cash in the bank: 503M vs. DLX (25.8M). ZD has less debt than DLX: ZD (866M) vs DLX (1.5B). DLX has higher revenues than ZD: DLX (2.12B) vs ZD (1.46B).
DLXZDDLX / ZD
Capitalization1.23B1.38B90%
EBITDA378M392M96%
Gain YTD22.526-0.996-2,262%
P/E Ratio14.6313.54108%
Revenue2.12B1.46B145%
Total Cash25.8M503M5%
Total Debt1.5B866M173%
FUNDAMENTALS RATINGS
DLX vs ZD: Fundamental Ratings
DLX
ZD
OUTLOOK RATING
1..100
117
VALUATION
overvalued / fair valued / undervalued
1..100
11
Undervalued
75
Overvalued
PROFIT vs RISK RATING
1..100
93100
SMR RATING
1..100
6081
PRICE GROWTH RATING
1..100
3849
P/E GROWTH RATING
1..100
7398
SEASONALITY SCORE
1..100
n/a85

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (11) in the Commercial Printing Or Forms industry is somewhat better than the same rating for ZD (75) in the Internet Software Or Services industry. This means that DLX’s stock grew somewhat faster than ZD’s over the last 12 months.

DLX's Profit vs Risk Rating (93) in the Commercial Printing Or Forms industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to ZD’s over the last 12 months.

DLX's SMR Rating (60) in the Commercial Printing Or Forms industry is in the same range as ZD (81) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to ZD’s over the last 12 months.

DLX's Price Growth Rating (38) in the Commercial Printing Or Forms industry is in the same range as ZD (49) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to ZD’s over the last 12 months.

DLX's P/E Growth Rating (73) in the Commercial Printing Or Forms industry is in the same range as ZD (98) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to ZD’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DLXZD
RSI
ODDS (%)
Bearish Trend 2 days ago
81%
Bearish Trend 2 days ago
86%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
75%
Bullish Trend 2 days ago
62%
Momentum
ODDS (%)
Bullish Trend 2 days ago
69%
Bearish Trend 2 days ago
77%
MACD
ODDS (%)
Bullish Trend 2 days ago
65%
Bearish Trend 2 days ago
83%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
63%
Bearish Trend 2 days ago
74%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
64%
Bearish Trend 2 days ago
73%
Advances
ODDS (%)
Bullish Trend 9 days ago
65%
Bullish Trend 14 days ago
64%
Declines
ODDS (%)
N/A
Bearish Trend 2 days ago
74%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
48%
Aroon
ODDS (%)
Bullish Trend 2 days ago
58%
N/A
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DLX
Daily Signal:
Gain/Loss:
ZD
Daily Signal:
Gain/Loss:
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DLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DLX
1D Price
Change %
DLX100%
-1.72%
ZD - DLX
58%
Loosely correlated
-7.96%
CCO - DLX
49%
Loosely correlated
-1.37%
CMPR - DLX
47%
Loosely correlated
-4.88%
WPP - DLX
46%
Loosely correlated
-12.81%
IPG - DLX
45%
Loosely correlated
N/A
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with DLX. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then DLX could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
-7.96%
DLX - ZD
58%
Loosely correlated
-1.72%
CMPR - ZD
46%
Loosely correlated
-4.88%
QNST - ZD
43%
Loosely correlated
-14.24%
IPG - ZD
40%
Loosely correlated
N/A
CCO - ZD
38%
Loosely correlated
-1.37%
More