DKS
Price
$203.02
Change
-$20.80 (-9.29%)
Updated
Feb 3 closing price
Capitalization
18.27B
34 days until earnings call
Intraday BUY SELL Signals
ULTA
Price
$673.39
Change
+$112.24 (+20.00%)
Updated
Feb 3 closing price
Capitalization
29.87B
36 days until earnings call
Intraday BUY SELL Signals
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DKS vs ULTA

Header iconDKS vs ULTA Comparison
Open Charts DKS vs ULTABanner chart's image
Dick's Sporting Goods
Price$203.02
Change-$20.80 (-9.29%)
Volume$1.27M
Capitalization18.27B
Ulta Beauty
Price$673.39
Change+$112.24 (+20.00%)
Volume$418.36K
Capitalization29.87B
DKS vs ULTA Comparison Chart in %
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DKS vs. ULTA commentary
Feb 04, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DKS is a Hold and ULTA is a StrongBuy.

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COMPARISON
Comparison
Feb 04, 2026
Stock price -- (DKS: $203.02 vs. ULTA: $673.39)
Brand notoriety: DKS: Not notable vs. ULTA: Notable
Both companies represent the Specialty Stores industry
Current volume relative to the 65-day Moving Average: DKS: 93% vs. ULTA: 58%
Market capitalization -- DKS: $18.27B vs. ULTA: $29.87B
DKS [@Specialty Stores] is valued at $18.27B. ULTA’s [@Specialty Stores] market capitalization is $29.87B. The market cap for tickers in the [@Specialty Stores] industry ranges from $51.27B to $0. The average market capitalization across the [@Specialty Stores] industry is $4.19B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DKS’s FA Score shows that 2 FA rating(s) are green whileULTA’s FA Score has 3 green FA rating(s).

  • DKS’s FA Score: 2 green, 3 red.
  • ULTA’s FA Score: 3 green, 2 red.
According to our system of comparison, ULTA is a better buy in the long-term than DKS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DKS’s TA Score shows that 4 TA indicator(s) are bullish while ULTA’s TA Score has 4 bullish TA indicator(s).

  • DKS’s TA Score: 4 bullish, 6 bearish.
  • ULTA’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, ULTA is a better buy in the short-term than DKS.

Price Growth

DKS (@Specialty Stores) experienced а -1.36% price change this week, while ULTA (@Specialty Stores) price change was +3.39% for the same time period.

The average weekly price growth across all stocks in the @Specialty Stores industry was -0.45%. For the same industry, the average monthly price growth was +4.16%, and the average quarterly price growth was +8.47%.

Reported Earning Dates

DKS is expected to report earnings on Mar 10, 2026.

ULTA is expected to report earnings on Mar 12, 2026.

Industries' Descriptions

@Specialty Stores (-0.45% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($29.9B) has a higher market cap than DKS($18.3B). ULTA has higher P/E ratio than DKS: ULTA (25.84) vs DKS (16.53). ULTA YTD gains are higher at: 11.302 vs. DKS (2.551). ULTA (1.88B) and DKS (1.86B) have comparable annual earnings (EBITDA) . DKS has more cash in the bank: 821M vs. ULTA (205M). ULTA has less debt than DKS: ULTA (2.58B) vs DKS (7.7B). DKS has higher revenues than ULTA: DKS (14.9B) vs ULTA (12B).
DKSULTADKS / ULTA
Capitalization18.3B29.9B61%
EBITDA1.86B1.88B99%
Gain YTD2.55111.30223%
P/E Ratio16.5325.8464%
Revenue14.9B12B124%
Total Cash821M205M400%
Total Debt7.7B2.58B299%
FUNDAMENTALS RATINGS
DKS vs ULTA: Fundamental Ratings
DKS
ULTA
OUTLOOK RATING
1..100
7182
VALUATION
overvalued / fair valued / undervalued
1..100
33
Fair valued
88
Overvalued
PROFIT vs RISK RATING
1..100
2735
SMR RATING
1..100
3920
PRICE GROWTH RATING
1..100
617
P/E GROWTH RATING
1..100
5414
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DKS's Valuation (33) in the Specialty Stores industry is somewhat better than the same rating for ULTA (88). This means that DKS’s stock grew somewhat faster than ULTA’s over the last 12 months.

DKS's Profit vs Risk Rating (27) in the Specialty Stores industry is in the same range as ULTA (35). This means that DKS’s stock grew similarly to ULTA’s over the last 12 months.

ULTA's SMR Rating (20) in the Specialty Stores industry is in the same range as DKS (39). This means that ULTA’s stock grew similarly to DKS’s over the last 12 months.

ULTA's Price Growth Rating (7) in the Specialty Stores industry is somewhat better than the same rating for DKS (61). This means that ULTA’s stock grew somewhat faster than DKS’s over the last 12 months.

ULTA's P/E Growth Rating (14) in the Specialty Stores industry is somewhat better than the same rating for DKS (54). This means that ULTA’s stock grew somewhat faster than DKS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DKSULTA
RSI
ODDS (%)
Bullish Trend 1 day ago
82%
Bearish Trend 1 day ago
60%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
68%
Bullish Trend 1 day ago
75%
Momentum
ODDS (%)
Bearish Trend 1 day ago
74%
Bearish Trend 1 day ago
61%
MACD
ODDS (%)
Bearish Trend 1 day ago
65%
Bearish Trend 1 day ago
67%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
67%
Bullish Trend 1 day ago
73%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
69%
Advances
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
68%
Declines
ODDS (%)
Bearish Trend 6 days ago
65%
Bearish Trend 7 days ago
59%
BollingerBands
ODDS (%)
Bullish Trend 6 days ago
71%
Bullish Trend 1 day ago
76%
Aroon
ODDS (%)
Bearish Trend 1 day ago
81%
Bullish Trend 1 day ago
56%
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DKS
Daily Signal:
Gain/Loss:
ULTA
Daily Signal:
Gain/Loss:
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DKS and

Correlation & Price change

A.I.dvisor indicates that over the last year, DKS has been closely correlated with ASO. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if DKS jumps, then ASO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DKS
1D Price
Change %
DKS100%
+0.01%
ASO - DKS
72%
Closely correlated
+5.20%
BBY - DKS
60%
Loosely correlated
-0.50%
RH - DKS
57%
Loosely correlated
+1.86%
FND - DKS
56%
Loosely correlated
+2.10%
HD - DKS
55%
Loosely correlated
+0.79%
More

ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with HNST. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then HNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
+1.17%
HNST - ULTA
49%
Loosely correlated
-4.00%
AN - ULTA
46%
Loosely correlated
+1.71%
CPRT - ULTA
45%
Loosely correlated
-1.86%
DKS - ULTA
45%
Loosely correlated
+0.01%
ASO - ULTA
44%
Loosely correlated
+5.20%
More