DKS
Price
$230.24
Change
+$1.54 (+0.67%)
Updated
Sep 24 closing price
Capitalization
20.65B
61 days until earnings call
ULTA
Price
$535.61
Change
+$11.01 (+2.10%)
Updated
Sep 24 closing price
Capitalization
24.02B
70 days until earnings call
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DKS vs ULTA

Header iconDKS vs ULTA Comparison
Open Charts DKS vs ULTABanner chart's image
Dick's Sporting Goods
Price$230.24
Change+$1.54 (+0.67%)
Volume$1.11M
Capitalization20.65B
Ulta Beauty
Price$535.61
Change+$11.01 (+2.10%)
Volume$606.88K
Capitalization24.02B
DKS vs ULTA Comparison Chart in %
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DKS
Daily Signalchanged days ago
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ULTA
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DKS vs. ULTA commentary
Sep 25, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DKS is a StrongBuy and ULTA is a Buy.

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COMPARISON
Comparison
Sep 25, 2025
Stock price -- (DKS: $230.24 vs. ULTA: $535.61)
Brand notoriety: DKS: Not notable vs. ULTA: Notable
Both companies represent the Specialty Stores industry
Current volume relative to the 65-day Moving Average: DKS: 65% vs. ULTA: 83%
Market capitalization -- DKS: $20.65B vs. ULTA: $24.02B
DKS [@Specialty Stores] is valued at $20.65B. ULTA’s [@Specialty Stores] market capitalization is $24.02B. The market cap for tickers in the [@Specialty Stores] industry ranges from $50.54B to $0. The average market capitalization across the [@Specialty Stores] industry is $4.18B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DKS’s FA Score shows that 2 FA rating(s) are green whileULTA’s FA Score has 2 green FA rating(s).

  • DKS’s FA Score: 2 green, 3 red.
  • ULTA’s FA Score: 2 green, 3 red.
According to our system of comparison, both DKS and ULTA are a good buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DKS’s TA Score shows that 7 TA indicator(s) are bullish while ULTA’s TA Score has 6 bullish TA indicator(s).

  • DKS’s TA Score: 7 bullish, 2 bearish.
  • ULTA’s TA Score: 6 bullish, 2 bearish.
According to our system of comparison, DKS is a better buy in the short-term than ULTA.

Price Growth

DKS (@Specialty Stores) experienced а +3.34% price change this week, while ULTA (@Specialty Stores) price change was +1.29% for the same time period.

The average weekly price growth across all stocks in the @Specialty Stores industry was +0.90%. For the same industry, the average monthly price growth was +2.68%, and the average quarterly price growth was +16.37%.

Reported Earning Dates

DKS is expected to report earnings on Nov 25, 2025.

ULTA is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Specialty Stores (+0.90% weekly)

The specialty stores sector includes companies dedicated to the sale of retail products focused on a single product category, such as clothing, carpet, books, or office supplies. A specialty store could face intense competition from big-box departmental chains, and therefore offering an adequate collection of the product type it specializes in is key in maintaining/growing its market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ULTA($24B) has a higher market cap than DKS($20.6B). ULTA has higher P/E ratio than DKS: ULTA (20.56) vs DKS (16.07). ULTA YTD gains are higher at: 23.149 vs. DKS (2.403). DKS has more cash in the bank: 601M vs. ULTA (243M). ULTA has less debt than DKS: ULTA (2.29B) vs DKS (4.61B).
DKSULTADKS / ULTA
Capitalization20.6B24B86%
EBITDAN/A1.88B-
Gain YTD2.40323.14910%
P/E Ratio16.0720.5678%
RevenueN/A11.7B-
Total Cash601M243M247%
Total Debt4.61B2.29B201%
FUNDAMENTALS RATINGS
DKS vs ULTA: Fundamental Ratings
DKS
ULTA
OUTLOOK RATING
1..100
562
VALUATION
overvalued / fair valued / undervalued
1..100
79
Overvalued
91
Overvalued
PROFIT vs RISK RATING
1..100
1837
SMR RATING
1..100
2520
PRICE GROWTH RATING
1..100
4845
P/E GROWTH RATING
1..100
4523
SEASONALITY SCORE
1..100
7575

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DKS's Valuation (79) in the Specialty Stores industry is in the same range as ULTA (91). This means that DKS’s stock grew similarly to ULTA’s over the last 12 months.

DKS's Profit vs Risk Rating (18) in the Specialty Stores industry is in the same range as ULTA (37). This means that DKS’s stock grew similarly to ULTA’s over the last 12 months.

ULTA's SMR Rating (20) in the Specialty Stores industry is in the same range as DKS (25). This means that ULTA’s stock grew similarly to DKS’s over the last 12 months.

ULTA's Price Growth Rating (45) in the Specialty Stores industry is in the same range as DKS (48). This means that ULTA’s stock grew similarly to DKS’s over the last 12 months.

ULTA's P/E Growth Rating (23) in the Specialty Stores industry is in the same range as DKS (45). This means that ULTA’s stock grew similarly to DKS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DKSULTA
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 1 day ago
64%
Bearish Trend 1 day ago
69%
Momentum
ODDS (%)
Bullish Trend 1 day ago
79%
Bullish Trend 1 day ago
79%
MACD
ODDS (%)
Bullish Trend 1 day ago
76%
Bullish Trend 1 day ago
74%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
76%
Bullish Trend 1 day ago
74%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
76%
Bullish Trend 1 day ago
72%
Advances
ODDS (%)
Bullish Trend 1 day ago
76%
Bullish Trend 1 day ago
70%
Declines
ODDS (%)
Bearish Trend 3 days ago
64%
Bearish Trend 3 days ago
59%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
90%
Bullish Trend 1 day ago
88%
Aroon
ODDS (%)
Bullish Trend 1 day ago
73%
Bullish Trend 1 day ago
81%
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DKS
Daily Signalchanged days ago
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ULTA
Daily Signalchanged days ago
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DKS and

Correlation & Price change

A.I.dvisor indicates that over the last year, DKS has been closely correlated with ASO. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if DKS jumps, then ASO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DKS
1D Price
Change %
DKS100%
+0.67%
ASO - DKS
73%
Closely correlated
+0.82%
RH - DKS
58%
Loosely correlated
-2.66%
BBY - DKS
56%
Loosely correlated
+1.59%
HD - DKS
56%
Loosely correlated
-0.28%
FND - DKS
56%
Loosely correlated
-3.05%
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ULTA and

Correlation & Price change

A.I.dvisor indicates that over the last year, ULTA has been loosely correlated with ASO. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if ULTA jumps, then ASO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ULTA
1D Price
Change %
ULTA100%
+2.10%
ASO - ULTA
47%
Loosely correlated
+0.82%
DKS - ULTA
45%
Loosely correlated
+0.67%
AN - ULTA
45%
Loosely correlated
+0.05%
SBH - ULTA
45%
Loosely correlated
-1.02%
LOW - ULTA
43%
Loosely correlated
-0.95%
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