DEO
Price
$85.66
Change
+$0.24 (+0.28%)
Updated
Dec 24 closing price
Capitalization
47.71B
61 days until earnings call
Intraday BUY SELL Signals
SAM
Price
$196.31
Change
+$1.83 (+0.94%)
Updated
Dec 24 closing price
Capitalization
2.09B
55 days until earnings call
Intraday BUY SELL Signals
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DEO vs SAM

Header iconDEO vs SAM Comparison
Open Charts DEO vs SAMBanner chart's image
Diageo
Price$85.66
Change+$0.24 (+0.28%)
Volume$626.93K
Capitalization47.71B
Boston Beer
Price$196.31
Change+$1.83 (+0.94%)
Volume$71.51K
Capitalization2.09B
DEO vs SAM Comparison Chart in %
DEO
Daily Signal:
Gain/Loss:
SAM
Daily Signal:
Gain/Loss:
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VS
DEO vs. SAM commentary
Dec 26, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DEO is a Hold and SAM is a Hold.

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COMPARISON
Comparison
Dec 26, 2025
Stock price -- (DEO: $85.66 vs. SAM: $196.31)
Brand notoriety: DEO and SAM are both not notable
DEO represents the Beverages: Alcoholic, while SAM is part of the Food: Meat/Fish/Dairy industry
Current volume relative to the 65-day Moving Average: DEO: 38% vs. SAM: 39%
Market capitalization -- DEO: $47.71B vs. SAM: $2.09B
DEO [@Beverages: Alcoholic] is valued at $47.71B. SAM’s [@Food: Meat/Fish/Dairy] market capitalization is $2.09B. The market cap for tickers in the [@Beverages: Alcoholic] industry ranges from $19.33T to $0. The market cap for tickers in the [@Food: Meat/Fish/Dairy] industry ranges from $124.82B to $0. The average market capitalization across the [@Beverages: Alcoholic] industry is $5.68B. The average market capitalization across the [@Food: Meat/Fish/Dairy] industry is $23.41B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DEO’s FA Score shows that 1 FA rating(s) are green whileSAM’s FA Score has 0 green FA rating(s).

  • DEO’s FA Score: 1 green, 4 red.
  • SAM’s FA Score: 0 green, 5 red.
According to our system of comparison, DEO is a better buy in the long-term than SAM.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DEO’s TA Score shows that 4 TA indicator(s) are bullish while SAM’s TA Score has 3 bullish TA indicator(s).

  • DEO’s TA Score: 4 bullish, 4 bearish.
  • SAM’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, DEO is a better buy in the short-term than SAM.

Price Growth

DEO (@Beverages: Alcoholic) experienced а -4.61% price change this week, while SAM (@Food: Meat/Fish/Dairy) price change was -1.01% for the same time period.

The average weekly price growth across all stocks in the @Beverages: Alcoholic industry was -0.78%. For the same industry, the average monthly price growth was -2.21%, and the average quarterly price growth was -1.19%.

The average weekly price growth across all stocks in the @Food: Meat/Fish/Dairy industry was -1.33%. For the same industry, the average monthly price growth was +0.30%, and the average quarterly price growth was -3.31%.

Reported Earning Dates

DEO is expected to report earnings on Feb 25, 2026.

SAM is expected to report earnings on Feb 18, 2026.

Industries' Descriptions

@Beverages: Alcoholic (-0.78% weekly)

The alcoholic beverage market includes beer, wine, and spirits. From $230 billion in 2015, the industry has grown to around $250 billion by 2019. In recent years, alcoholic beverage makers have been looking to expand distribution and purchase channels, such as through online stores (e.g. e-commerce platform Drizly) and convenience stores. Anheuser-Busch In Bev and Diageo are major global alcoholic beverage companies, while U.S.-owned companies include Constellation Brands and Brown-Forman Corp. among several others.

@Food: Meat/Fish/Dairy (-1.33% weekly)

The meat, fish, and dairy food industry processes livestock, fish and milk products for consumer consumption. Some companies also process dairy byproducts. Tyson Foods, Inc., Hormel Foods Corporation and Pilgrims Pride Corp. are some of the biggest producers in this industry. Many of these companies are recipients of American farm subsidies. On the other hand, new-age food innovation like plant-based meat substitutes (which are designed to simulate chicken, beef, and pork sausage) could potentially augur disruptions and/or create new competition in this space.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DEO($47.7B) has a higher market cap than SAM($2.09B). SAM has higher P/E ratio than DEO: SAM (22.80) vs DEO (20.26). DEO YTD gains are higher at: -29.808 vs. SAM (-34.559). DEO has higher annual earnings (EBITDA): 6.36B vs. SAM (249M). DEO has more cash in the bank: 905M vs. SAM (250M). SAM has less debt than DEO: SAM (40.9M) vs DEO (24.4B). DEO has higher revenues than SAM: DEO (20.2B) vs SAM (1.98B).
DEOSAMDEO / SAM
Capitalization47.7B2.09B2,280%
EBITDA6.36B249M2,554%
Gain YTD-29.808-34.55986%
P/E Ratio20.2622.8089%
Revenue20.2B1.98B1,019%
Total Cash905M250M362%
Total Debt24.4B40.9M59,658%
FUNDAMENTALS RATINGS
DEO vs SAM: Fundamental Ratings
DEO
SAM
OUTLOOK RATING
1..100
49
VALUATION
overvalued / fair valued / undervalued
1..100
14
Undervalued
83
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9873
PRICE GROWTH RATING
1..100
7962
P/E GROWTH RATING
1..100
3694
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DEO's Valuation (14) in the Beverages Alcoholic industry is significantly better than the same rating for SAM (83). This means that DEO’s stock grew significantly faster than SAM’s over the last 12 months.

DEO's Profit vs Risk Rating (100) in the Beverages Alcoholic industry is in the same range as SAM (100). This means that DEO’s stock grew similarly to SAM’s over the last 12 months.

SAM's SMR Rating (73) in the Beverages Alcoholic industry is in the same range as DEO (98). This means that SAM’s stock grew similarly to DEO’s over the last 12 months.

SAM's Price Growth Rating (62) in the Beverages Alcoholic industry is in the same range as DEO (79). This means that SAM’s stock grew similarly to DEO’s over the last 12 months.

DEO's P/E Growth Rating (36) in the Beverages Alcoholic industry is somewhat better than the same rating for SAM (94). This means that DEO’s stock grew somewhat faster than SAM’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DEOSAM
RSI
ODDS (%)
Bullish Trend 2 days ago
53%
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
55%
Bullish Trend 2 days ago
73%
Momentum
ODDS (%)
Bearish Trend 2 days ago
55%
Bearish Trend 2 days ago
68%
MACD
ODDS (%)
Bearish Trend 2 days ago
53%
Bullish Trend 2 days ago
66%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
57%
Bearish Trend 2 days ago
75%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
54%
Bullish Trend 2 days ago
62%
Advances
ODDS (%)
Bullish Trend 9 days ago
43%
Bullish Trend 7 days ago
60%
Declines
ODDS (%)
Bearish Trend 3 days ago
58%
Bearish Trend 3 days ago
76%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
48%
Bearish Trend 2 days ago
78%
Aroon
ODDS (%)
Bearish Trend 2 days ago
50%
Bearish Trend 2 days ago
75%
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DEO
Daily Signal:
Gain/Loss:
SAM
Daily Signal:
Gain/Loss:
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DEO and

Correlation & Price change

A.I.dvisor indicates that over the last year, DEO has been closely correlated with PRNDY. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if DEO jumps, then PRNDY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DEO
1D Price
Change %
DEO100%
+0.28%
PRNDY - DEO
69%
Closely correlated
+0.58%
BUD - DEO
55%
Loosely correlated
-0.19%
STZ - DEO
54%
Loosely correlated
+0.90%
REMYY - DEO
44%
Loosely correlated
+1.18%
TAP - DEO
44%
Loosely correlated
+0.65%
More

SAM and

Correlation & Price change

A.I.dvisor indicates that over the last year, SAM has been loosely correlated with STZ. These tickers have moved in lockstep 52% of the time. This A.I.-generated data suggests there is some statistical probability that if SAM jumps, then STZ could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SAM
1D Price
Change %
SAM100%
+0.94%
STZ - SAM
52%
Loosely correlated
+0.90%
TAP - SAM
50%
Loosely correlated
+0.65%
DEO - SAM
41%
Loosely correlated
+0.28%
MGPI - SAM
33%
Loosely correlated
+1.04%
BUD - SAM
28%
Poorly correlated
-0.19%
More