CTV
Price
$3.14
Change
-$0.00 (-0.00%)
Updated
Feb 12 closing price
Capitalization
353.14M
23 days until earnings call
DRCT
Price
$0.64
Change
+$0.10 (+18.52%)
Updated
Apr 17 closing price
Capitalization
206.74M
18 days until earnings call
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CTV vs DRCT

Header iconCTV vs DRCT Comparison
Open Charts CTV vs DRCTBanner chart's image
Innovid
Price$3.14
Change-$0.00 (-0.00%)
Volume$1.82M
Capitalization353.14M
Direct Digital Holdings
Price$0.64
Change+$0.10 (+18.52%)
Volume$6.91M
Capitalization206.74M
CTV vs DRCT Comparison Chart
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DRCT
Daily Signalchanged days ago
Gain/Loss if bought
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VS
CTV vs. DRCT commentary
Apr 21, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CTV is a Hold and DRCT is a Hold.

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COMPARISON
Comparison
Apr 21, 2025
Stock price -- (CTV: $3.14 vs. DRCT: $0.64)
Brand notoriety: CTV and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CTV: 102% vs. DRCT: 780%
Market capitalization -- CTV: $353.14M vs. DRCT: $206.74M
CTV [@Advertising/Marketing Services] is valued at $353.14M. DRCT’s [@Advertising/Marketing Services] market capitalization is $206.74M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $20.27B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $2.61B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CTV’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • CTV’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, CTV is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DRCT’s TA Score shows that 4 TA indicator(s) are bullish.

  • DRCT’s TA Score: 4 bullish, 5 bearish.

Price Growth

CTV (@Advertising/Marketing Services) experienced а 0.00% price change this week, while DRCT (@Advertising/Marketing Services) price change was +32.18% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +24.44%. For the same industry, the average monthly price growth was -1.21%, and the average quarterly price growth was -5.59%.

Reported Earning Dates

CTV is expected to report earnings on May 13, 2025.

DRCT is expected to report earnings on Aug 07, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+24.44% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CTV($353M) has a higher market cap than DRCT($207M). CTV YTD gains are higher at: 1.618 vs. DRCT (-59.748). DRCT has higher annual earnings (EBITDA): 11.3M vs. CTV (-5.46M). CTV has more cash in the bank: 49.8M vs. DRCT (5.48M). CTV has less debt than DRCT: CTV (21.8M) vs DRCT (24.4M). DRCT (147M) and CTV (140M) have equivalent revenues.
CTVDRCTCTV / DRCT
Capitalization353M207M171%
EBITDA-5.46M11.3M-48%
Gain YTD1.618-59.748-3%
P/E RatioN/A45.03-
Revenue140M147M95%
Total Cash49.8M5.48M908%
Total Debt21.8M24.4M89%
TECHNICAL ANALYSIS
Technical Analysis
DRCT
RSI
ODDS (%)
Bearish Trend 4 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
83%
Momentum
ODDS (%)
Bullish Trend 4 days ago
84%
MACD
ODDS (%)
Bullish Trend 4 days ago
90%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
85%
TrendMonth
ODDS (%)
Bearish Trend 4 days ago
90%
Advances
ODDS (%)
Bullish Trend 6 days ago
87%
Declines
ODDS (%)
Bearish Trend 10 days ago
90%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
85%
Aroon
ODDS (%)
Bearish Trend 4 days ago
90%
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DRCT
Daily Signalchanged days ago
Gain/Loss if bought
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CTV and

Correlation & Price change

A.I.dvisor tells us that CTV and IAS have been poorly correlated (+21% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CTV and IAS's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CTV
1D Price
Change %
CTV100%
N/A
IAS - CTV
21%
Poorly correlated
+1.72%
TZOO - CTV
21%
Poorly correlated
-1.56%
ZD - CTV
20%
Poorly correlated
-1.90%
QNST - CTV
20%
Poorly correlated
+2.62%
CCO - CTV
20%
Poorly correlated
+1.86%
More

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
+18.30%
CHR - DRCT
26%
Poorly correlated
-5.75%
ADV - DRCT
22%
Poorly correlated
-2.40%
MGNI - DRCT
22%
Poorly correlated
+12.42%
WIMI - DRCT
11%
Poorly correlated
-11.02%
CTV - DRCT
9%
Poorly correlated
N/A
More