CRTO
Price
$23.75
Change
-$0.49 (-2.02%)
Updated
Aug 15 closing price
Capitalization
1.24B
72 days until earnings call
ILLMF
Price
$1.14
Change
+$0.01 (+0.88%)
Updated
Aug 15 closing price
Capitalization
58.54M
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CRTO vs ILLMF

Header iconCRTO vs ILLMF Comparison
Open Charts CRTO vs ILLMFBanner chart's image
Criteo SA
Price$23.75
Change-$0.49 (-2.02%)
Volume$241.14K
Capitalization1.24B
illumin Holdings
Price$1.14
Change+$0.01 (+0.88%)
Volume$9.78K
Capitalization58.54M
CRTO vs ILLMF Comparison Chart in %
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CRTO
Daily Signalchanged days ago
Gain/Loss if bought
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ILLMF
Daily Signalchanged days ago
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CRTO vs. ILLMF commentary
Aug 18, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CRTO is a Hold and ILLMF is a Hold.

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COMPARISON
Comparison
Aug 18, 2025
Stock price -- (CRTO: $23.75 vs. ILLMF: $1.14)
Brand notoriety: CRTO and ILLMF are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CRTO: 53% vs. ILLMF: 49%
Market capitalization -- CRTO: $1.24B vs. ILLMF: $58.54M
CRTO [@Advertising/Marketing Services] is valued at $1.24B. ILLMF’s [@Advertising/Marketing Services] market capitalization is $58.54M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $148.38B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $3.84B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CRTO’s FA Score shows that 0 FA rating(s) are green whileILLMF’s FA Score has 0 green FA rating(s).

  • CRTO’s FA Score: 0 green, 5 red.
  • ILLMF’s FA Score: 0 green, 5 red.
According to our system of comparison, CRTO is a better buy in the long-term than ILLMF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CRTO’s TA Score shows that 5 TA indicator(s) are bullish while ILLMF’s TA Score has 4 bullish TA indicator(s).

  • CRTO’s TA Score: 5 bullish, 3 bearish.
  • ILLMF’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, CRTO is a better buy in the short-term than ILLMF.

Price Growth

CRTO (@Advertising/Marketing Services) experienced а -0.84% price change this week, while ILLMF (@Advertising/Marketing Services) price change was -0.52% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.49%. For the same industry, the average monthly price growth was -0.12%, and the average quarterly price growth was +2.69%.

Reported Earning Dates

CRTO is expected to report earnings on Oct 29, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-1.49% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
CRTO($1.24B) has a higher market cap than ILLMF($58.5M). ILLMF has higher P/E ratio than CRTO: ILLMF (101.98) vs CRTO (10.02). ILLMF YTD gains are higher at: -13.206 vs. CRTO (-39.965). CRTO has higher annual earnings (EBITDA): 289M vs. ILLMF (-852K). CRTO has more cash in the bank: 224M vs. ILLMF (54M). ILLMF has less debt than CRTO: ILLMF (5.78M) vs CRTO (118M). CRTO has higher revenues than ILLMF: CRTO (1.95B) vs ILLMF (145M).
CRTOILLMFCRTO / ILLMF
Capitalization1.24B58.5M2,125%
EBITDA289M-852K-33,920%
Gain YTD-39.965-13.206303%
P/E Ratio10.02101.9810%
Revenue1.95B145M1,342%
Total Cash224M54M415%
Total Debt118M5.78M2,042%
FUNDAMENTALS RATINGS
CRTO vs ILLMF: Fundamental Ratings
CRTO
ILLMF
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
60
Fair valued
80
Overvalued
PROFIT vs RISK RATING
1..100
6998
SMR RATING
1..100
6191
PRICE GROWTH RATING
1..100
6565
P/E GROWTH RATING
1..100
9790
SEASONALITY SCORE
1..100
7550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CRTO's Valuation (60) in the Internet Software Or Services industry is in the same range as ILLMF (80) in the Electric Utilities industry. This means that CRTO’s stock grew similarly to ILLMF’s over the last 12 months.

CRTO's Profit vs Risk Rating (69) in the Internet Software Or Services industry is in the same range as ILLMF (98) in the Electric Utilities industry. This means that CRTO’s stock grew similarly to ILLMF’s over the last 12 months.

CRTO's SMR Rating (61) in the Internet Software Or Services industry is in the same range as ILLMF (91) in the Electric Utilities industry. This means that CRTO’s stock grew similarly to ILLMF’s over the last 12 months.

CRTO's Price Growth Rating (65) in the Internet Software Or Services industry is in the same range as ILLMF (65) in the Electric Utilities industry. This means that CRTO’s stock grew similarly to ILLMF’s over the last 12 months.

ILLMF's P/E Growth Rating (90) in the Electric Utilities industry is in the same range as CRTO (97) in the Internet Software Or Services industry. This means that ILLMF’s stock grew similarly to CRTO’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CRTOILLMF
RSI
ODDS (%)
Bullish Trend 3 days ago
74%
Bullish Trend 3 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
70%
Bullish Trend 3 days ago
83%
Momentum
ODDS (%)
Bullish Trend 3 days ago
69%
Bearish Trend 3 days ago
90%
MACD
ODDS (%)
Bullish Trend 3 days ago
79%
Bearish Trend 3 days ago
88%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
73%
Bearish Trend 3 days ago
88%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
74%
Bearish Trend 3 days ago
90%
Advances
ODDS (%)
Bullish Trend 4 days ago
69%
Bullish Trend 19 days ago
78%
Declines
ODDS (%)
N/A
Bearish Trend 7 days ago
86%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
64%
Bullish Trend 3 days ago
90%
Aroon
ODDS (%)
Bearish Trend 3 days ago
86%
Bearish Trend 3 days ago
89%
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CRTO
Daily Signalchanged days ago
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ILLMF
Daily Signalchanged days ago
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CRTO and

Correlation & Price change

A.I.dvisor indicates that over the last year, CRTO has been loosely correlated with MGNI. These tickers have moved in lockstep 36% of the time. This A.I.-generated data suggests there is some statistical probability that if CRTO jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CRTO
1D Price
Change %
CRTO100%
-2.02%
MGNI - CRTO
36%
Loosely correlated
+0.47%
IAS - CRTO
32%
Poorly correlated
+0.22%
EEX - CRTO
31%
Poorly correlated
+1.02%
STGW - CRTO
27%
Poorly correlated
+0.54%
TSQ - CRTO
25%
Poorly correlated
-2.09%
More

ILLMF and

Correlation & Price change

A.I.dvisor tells us that ILLMF and DNTUY have been poorly correlated (+21% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that ILLMF and DNTUY's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ILLMF
1D Price
Change %
ILLMF100%
+0.62%
DNTUY - ILLMF
21%
Poorly correlated
-0.11%
PUBGY - ILLMF
20%
Poorly correlated
-0.43%
CRTO - ILLMF
15%
Poorly correlated
-2.02%
CMPR - ILLMF
13%
Poorly correlated
N/A
ZD - ILLMF
8%
Poorly correlated
+0.50%
More