COLM
Price
$65.63
Change
+$8.23 (+14.34%)
Updated
Feb 4, 04:59 PM (EDT)
Capitalization
3.09B
78 days until earnings call
Intraday BUY SELL Signals
SGC
Price
$10.07
Change
+$0.10 (+1.00%)
Updated
Feb 4, 04:59 PM (EDT)
Capitalization
159.21M
42 days until earnings call
Intraday BUY SELL Signals
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COLM vs SGC

Header iconCOLM vs SGC Comparison
Open Charts COLM vs SGCBanner chart's image
Columbia Sportswear
Price$65.63
Change+$8.23 (+14.34%)
Volume$42.06K
Capitalization3.09B
Superior Group of Companies
Price$10.07
Change+$0.10 (+1.00%)
Volume$1.09K
Capitalization159.21M
COLM vs SGC Comparison Chart in %
COLM
Daily Signal:
Gain/Loss:
SGC
Daily Signal:
Gain/Loss:
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VS
COLM vs. SGC commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is COLM is a Buy and SGC is a StrongBuy.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (COLM: $57.40 vs. SGC: $9.97)
Brand notoriety: COLM and SGC are both not notable
Both companies represent the Apparel/Footwear industry
Current volume relative to the 65-day Moving Average: COLM: 279% vs. SGC: 79%
Market capitalization -- COLM: $3.09B vs. SGC: $159.21M
COLM [@Apparel/Footwear] is valued at $3.09B. SGC’s [@Apparel/Footwear] market capitalization is $159.21M. The market cap for tickers in the [@Apparel/Footwear] industry ranges from $31.49B to $0. The average market capitalization across the [@Apparel/Footwear] industry is $4.24B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

COLM’s FA Score shows that 0 FA rating(s) are green whileSGC’s FA Score has 2 green FA rating(s).

  • COLM’s FA Score: 0 green, 5 red.
  • SGC’s FA Score: 2 green, 3 red.
According to our system of comparison, SGC is a better buy in the long-term than COLM.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

COLM’s TA Score shows that 4 TA indicator(s) are bullish while SGC’s TA Score has 5 bullish TA indicator(s).

  • COLM’s TA Score: 4 bullish, 5 bearish.
  • SGC’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, SGC is a better buy in the short-term than COLM.

Price Growth

COLM (@Apparel/Footwear) experienced а +5.98% price change this week, while SGC (@Apparel/Footwear) price change was +2.78% for the same time period.

The average weekly price growth across all stocks in the @Apparel/Footwear industry was +4.08%. For the same industry, the average monthly price growth was +1.33%, and the average quarterly price growth was +17.35%.

Reported Earning Dates

COLM is expected to report earnings on Apr 23, 2026.

SGC is expected to report earnings on Mar 18, 2026.

Industries' Descriptions

@Apparel/Footwear (+4.08% weekly)

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
COLM($3.09B) has a higher market cap than SGC($159M). SGC has higher P/E ratio than COLM: SGC (27.69) vs COLM (17.34). COLM YTD gains are higher at: 4.193 vs. SGC (2.996). COLM has higher annual earnings (EBITDA): 313M vs. SGC (24.4M). COLM has more cash in the bank: 236M vs. SGC (16.7M). SGC has less debt than COLM: SGC (108M) vs COLM (480M). COLM has higher revenues than SGC: COLM (3.42B) vs SGC (565M).
COLMSGCCOLM / SGC
Capitalization3.09B159M1,945%
EBITDA313M24.4M1,283%
Gain YTD4.1932.996140%
P/E Ratio17.3427.6963%
Revenue3.42B565M606%
Total Cash236M16.7M1,413%
Total Debt480M108M444%
FUNDAMENTALS RATINGS
COLM vs SGC: Fundamental Ratings
COLM
SGC
OUTLOOK RATING
1..100
1358
VALUATION
overvalued / fair valued / undervalued
1..100
40
Fair valued
10
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
6787
PRICE GROWTH RATING
1..100
6060
P/E GROWTH RATING
1..100
7916
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SGC's Valuation (10) in the Apparel Or Footwear industry is in the same range as COLM (40). This means that SGC’s stock grew similarly to COLM’s over the last 12 months.

SGC's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as COLM (100). This means that SGC’s stock grew similarly to COLM’s over the last 12 months.

COLM's SMR Rating (67) in the Apparel Or Footwear industry is in the same range as SGC (87). This means that COLM’s stock grew similarly to SGC’s over the last 12 months.

COLM's Price Growth Rating (60) in the Apparel Or Footwear industry is in the same range as SGC (60). This means that COLM’s stock grew similarly to SGC’s over the last 12 months.

SGC's P/E Growth Rating (16) in the Apparel Or Footwear industry is somewhat better than the same rating for COLM (79). This means that SGC’s stock grew somewhat faster than COLM’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
COLMSGC
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
85%
Bearish Trend 2 days ago
76%
Momentum
ODDS (%)
Bullish Trend 2 days ago
56%
Bullish Trend 2 days ago
68%
MACD
ODDS (%)
Bullish Trend 2 days ago
54%
Bullish Trend 2 days ago
57%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
51%
Bullish Trend 2 days ago
70%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
46%
Bullish Trend 2 days ago
72%
Advances
ODDS (%)
Bullish Trend 2 days ago
48%
Bullish Trend 14 days ago
69%
Declines
ODDS (%)
Bearish Trend 16 days ago
63%
Bearish Trend 8 days ago
74%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
82%
Bullish Trend 2 days ago
67%
Aroon
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 2 days ago
74%
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COLM
Daily Signal:
Gain/Loss:
SGC
Daily Signal:
Gain/Loss:
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COLM and

Correlation & Price change

A.I.dvisor indicates that over the last year, COLM has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if COLM jumps, then SHOO could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To COLM
1D Price
Change %
COLM100%
+3.74%
SHOO - COLM
63%
Loosely correlated
-7.53%
PVH - COLM
61%
Loosely correlated
-0.92%
VFC - COLM
60%
Loosely correlated
+1.90%
LEVI - COLM
58%
Loosely correlated
-1.32%
NKE - COLM
56%
Loosely correlated
-2.01%
More

SGC and

Correlation & Price change

A.I.dvisor indicates that over the last year, SGC has been loosely correlated with OXM. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if SGC jumps, then OXM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SGC
1D Price
Change %
SGC100%
-0.10%
OXM - SGC
44%
Loosely correlated
+0.16%
WWW - SGC
44%
Loosely correlated
-3.30%
VFC - SGC
44%
Loosely correlated
+1.90%
LEVI - SGC
43%
Loosely correlated
-1.32%
COLM - SGC
40%
Loosely correlated
+3.74%
More