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CHR vs DRCT
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHR is a Hold and DRCT is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHR’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).
- CHR’s FA Score: 0 green, 5 red.
- DRCT’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHR’s TA Score shows that 4 TA indicator(s) are bullish while DRCT’s TA Score has 4 bullish TA indicator(s).
- CHR’s TA Score: 4 bullish, 4 bearish.
- DRCT’s TA Score: 4 bullish, 3 bearish.
Price Growth
CHR (@Advertising/Marketing Services) experienced а -2.53% price change this week, while DRCT (@Advertising/Marketing Services) price change was -10.41% for the same time period.
The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -0.27%. For the same industry, the average monthly price growth was +37.14%, and the average quarterly price growth was +153.54%.
Reported Earning Dates
DRCT is expected to report earnings on Nov 06, 2025.
Industries' Descriptions
@Advertising/Marketing Services (-0.27% weekly)Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.
| CHR | DRCT | CHR / DRCT | |
| Capitalization | 8.96M | 7.52M | 119% |
| EBITDA | 25.7M | -8.54M | -301% |
| Gain YTD | -69.076 | -78.994 | 87% |
| P/E Ratio | 0.33 | 16.77 | 2% |
| Revenue | 147M | 36.5M | 403% |
| Total Cash | 203M | 1.59M | 12,743% |
| Total Debt | 9.3M | 39M | 24% |
CHR | ||
|---|---|---|
OUTLOOK RATING 1..100 | 91 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 42 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | |
SMR RATING 1..100 | 77 | |
PRICE GROWTH RATING 1..100 | 97 | |
P/E GROWTH RATING 1..100 | 96 | |
SEASONALITY SCORE 1..100 | 3 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| CHR | DRCT | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 85% | 2 days ago 90% |
| Stochastic ODDS (%) | 2 days ago 90% | 2 days ago 90% |
| Momentum ODDS (%) | 2 days ago 73% | 2 days ago 90% |
| MACD ODDS (%) | 2 days ago 81% | 2 days ago 90% |
| TrendWeek ODDS (%) | 2 days ago 88% | 2 days ago 90% |
| TrendMonth ODDS (%) | 2 days ago 88% | 2 days ago 90% |
| Advances ODDS (%) | 4 days ago 77% | 16 days ago 87% |
| Declines ODDS (%) | 2 days ago 90% | 2 days ago 90% |
| BollingerBands ODDS (%) | 2 days ago 90% | 2 days ago 88% |
| Aroon ODDS (%) | 2 days ago 90% | N/A |
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CHR and
Correlation & Price change
A.I.dvisor tells us that CHR and TTD have been poorly correlated (+32% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that CHR and TTD's prices will move in lockstep.
DRCT and
Correlation & Price change
A.I.dvisor tells us that DRCT and CHR have been poorly correlated (+26% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and CHR's prices will move in lockstep.
| Ticker / NAME | Correlation To DRCT | 1D Price Change % | ||
|---|---|---|---|---|
| DRCT | 100% | -7.17% | ||
| CHR - DRCT | 26% Poorly correlated | -0.76% | ||
| ADV - DRCT | 22% Poorly correlated | -3.11% | ||
| MGNI - DRCT | 22% Poorly correlated | -1.25% | ||
| IAS - DRCT | 11% Poorly correlated | +0.49% | ||
| ZD - DRCT | 9% Poorly correlated | +1.10% | ||
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