CDLX
Price
$1.21
Change
-$0.00 (-0.00%)
Updated
Aug 15 closing price
Capitalization
64.42M
80 days until earnings call
ZD
Price
$36.40
Change
+$0.18 (+0.50%)
Updated
Aug 15 closing price
Capitalization
1.49B
79 days until earnings call
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CDLX vs ZD

Header iconCDLX vs ZD Comparison
Open Charts CDLX vs ZDBanner chart's image
Cardlytics
Price$1.21
Change-$0.00 (-0.00%)
Volume$818.78K
Capitalization64.42M
Ziff Davis
Price$36.40
Change+$0.18 (+0.50%)
Volume$453.29K
Capitalization1.49B
CDLX vs ZD Comparison Chart in %
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CDLX
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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CDLX vs. ZD commentary
Aug 18, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CDLX is a Hold and ZD is a Hold.

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COMPARISON
Comparison
Aug 18, 2025
Stock price -- (CDLX: $1.21 vs. ZD: $36.40)
Brand notoriety: CDLX and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CDLX: 49% vs. ZD: 74%
Market capitalization -- CDLX: $64.42M vs. ZD: $1.49B
CDLX [@Advertising/Marketing Services] is valued at $64.42M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.49B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $148.38B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $3.84B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CDLX’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • CDLX’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, CDLX is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CDLX’s TA Score shows that 4 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • CDLX’s TA Score: 4 bullish, 6 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, ZD is a better buy in the short-term than CDLX.

Price Growth

CDLX (@Advertising/Marketing Services) experienced а +2.54% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.76% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -1.49%. For the same industry, the average monthly price growth was -0.12%, and the average quarterly price growth was +2.69%.

Reported Earning Dates

CDLX is expected to report earnings on Nov 05, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (-1.49% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.49B) has a higher market cap than CDLX($64.4M). ZD YTD gains are higher at: -33.014 vs. CDLX (-67.385). ZD has higher annual earnings (EBITDA): 338M vs. CDLX (-140.76M). ZD has more cash in the bank: 431M vs. CDLX (52M). CDLX has less debt than ZD: CDLX (221M) vs ZD (865M). ZD has higher revenues than CDLX: ZD (1.42B) vs CDLX (273M).
CDLXZDCDLX / ZD
Capitalization64.4M1.49B4%
EBITDA-140.76M338M-42%
Gain YTD-67.385-33.014204%
P/E RatioN/A23.04-
Revenue273M1.42B19%
Total Cash52M431M12%
Total Debt221M865M26%
FUNDAMENTALS RATINGS
CDLX vs ZD: Fundamental Ratings
CDLX
ZD
OUTLOOK RATING
1..100
8176
VALUATION
overvalued / fair valued / undervalued
1..100
42
Fair valued
69
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9986
PRICE GROWTH RATING
1..100
9654
P/E GROWTH RATING
1..100
10062
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

CDLX's Valuation (42) in the Internet Software Or Services industry is in the same range as ZD (69). This means that CDLX’s stock grew similarly to ZD’s over the last 12 months.

CDLX's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as ZD (100). This means that CDLX’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (86) in the Internet Software Or Services industry is in the same range as CDLX (99). This means that ZD’s stock grew similarly to CDLX’s over the last 12 months.

ZD's Price Growth Rating (54) in the Internet Software Or Services industry is somewhat better than the same rating for CDLX (96). This means that ZD’s stock grew somewhat faster than CDLX’s over the last 12 months.

ZD's P/E Growth Rating (62) in the Internet Software Or Services industry is somewhat better than the same rating for CDLX (100). This means that ZD’s stock grew somewhat faster than CDLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CDLXZD
RSI
ODDS (%)
Bullish Trend 3 days ago
90%
Bearish Trend 3 days ago
77%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
88%
Bearish Trend 3 days ago
66%
Momentum
ODDS (%)
Bearish Trend 3 days ago
85%
Bullish Trend 3 days ago
63%
MACD
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
72%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
82%
Bearish Trend 3 days ago
70%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
87%
Bullish Trend 3 days ago
68%
Advances
ODDS (%)
Bullish Trend 5 days ago
82%
Bullish Trend 5 days ago
65%
Declines
ODDS (%)
Bearish Trend 7 days ago
87%
Bearish Trend 7 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
82%
Bearish Trend 3 days ago
57%
Aroon
ODDS (%)
Bullish Trend 3 days ago
90%
Bearish Trend 7 days ago
74%
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CDLX
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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CDLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, CDLX has been loosely correlated with QNST. These tickers have moved in lockstep 43% of the time. This A.I.-generated data suggests there is some statistical probability that if CDLX jumps, then QNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CDLX
1D Price
Change %
CDLX100%
N/A
QNST - CDLX
43%
Loosely correlated
-1.34%
CCO - CDLX
32%
Poorly correlated
+2.61%
IAS - CDLX
31%
Poorly correlated
+0.22%
DLX - CDLX
31%
Poorly correlated
-0.21%
ZD - CDLX
28%
Poorly correlated
+0.50%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with CMPR. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then CMPR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+0.50%
CMPR - ZD
46%
Loosely correlated
N/A
QNST - ZD
43%
Loosely correlated
-1.34%
STGW - ZD
42%
Loosely correlated
+0.54%
CCO - ZD
42%
Loosely correlated
+2.61%
OMC - ZD
40%
Loosely correlated
+1.19%
More