CDLX
Price
$0.89
Change
+$0.05 (+5.95%)
Updated
Feb 5, 02:32 PM (EDT)
Capitalization
45.25M
26 days until earnings call
Intraday BUY SELL Signals
WPP
Price
$17.39
Change
-$0.33 (-1.86%)
Updated
Feb 5, 04:06 PM (EDT)
Capitalization
3.94B
21 days until earnings call
Intraday BUY SELL Signals
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CDLX vs WPP

Header iconCDLX vs WPP Comparison
Open Charts CDLX vs WPPBanner chart's image
Cardlytics
Price$0.89
Change+$0.05 (+5.95%)
Volume$100
Capitalization45.25M
WPP
Price$17.39
Change-$0.33 (-1.86%)
Volume$2.69K
Capitalization3.94B
CDLX vs WPP Comparison Chart in %
CDLX
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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VS
CDLX vs. WPP commentary
Feb 05, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CDLX is a Buy and WPP is a Hold.

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COMPARISON
Comparison
Feb 05, 2026
Stock price -- (CDLX: $0.84 vs. WPP: $17.73)
Brand notoriety: CDLX and WPP are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: CDLX: 118% vs. WPP: 204%
Market capitalization -- CDLX: $45.25M vs. WPP: $3.94B
CDLX [@Advertising/Marketing Services] is valued at $45.25M. WPP’s [@Advertising/Marketing Services] market capitalization is $3.94B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $130.9B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $3.67B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CDLX’s FA Score shows that 0 FA rating(s) are green whileWPP’s FA Score has 1 green FA rating(s).

  • CDLX’s FA Score: 0 green, 5 red.
  • WPP’s FA Score: 1 green, 4 red.
According to our system of comparison, both CDLX and WPP are a bad buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CDLX’s TA Score shows that 5 TA indicator(s) are bullish while WPP’s TA Score has 4 bullish TA indicator(s).

  • CDLX’s TA Score: 5 bullish, 5 bearish.
  • WPP’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, CDLX is a better buy in the short-term than WPP.

Price Growth

CDLX (@Advertising/Marketing Services) experienced а -18.73% price change this week, while WPP (@Advertising/Marketing Services) price change was -16.25% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -5.23%. For the same industry, the average monthly price growth was -4.80%, and the average quarterly price growth was +52.55%.

Reported Earning Dates

CDLX is expected to report earnings on Mar 03, 2026.

WPP is expected to report earnings on Feb 26, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-5.23% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
WPP($3.95B) has a higher market cap than CDLX($45.3M). WPP YTD gains are higher at: -21.060 vs. CDLX (-27.209). WPP has higher annual earnings (EBITDA): 1.64B vs. CDLX (-73.47M). WPP has higher revenues than CDLX: WPP (14.2B) vs CDLX (251M).
CDLXWPPCDLX / WPP
Capitalization45.3M3.95B1%
EBITDA-73.47M1.64B-4%
Gain YTD-27.209-21.060129%
P/E RatioN/A7.48-
Revenue251M14.2B2%
Total Cash44MN/A-
Total Debt221MN/A-
FUNDAMENTALS RATINGS
CDLX vs WPP: Fundamental Ratings
CDLX
WPP
OUTLOOK RATING
1..100
5755
VALUATION
overvalued / fair valued / undervalued
1..100
49
Fair valued
3
Undervalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
10097
PRICE GROWTH RATING
1..100
9285
P/E GROWTH RATING
1..100
10099
SEASONALITY SCORE
1..100
9075

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

WPP's Valuation (3) in the Advertising Or Marketing Services industry is somewhat better than the same rating for CDLX (49) in the Internet Software Or Services industry. This means that WPP’s stock grew somewhat faster than CDLX’s over the last 12 months.

WPP's Profit vs Risk Rating (100) in the Advertising Or Marketing Services industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to CDLX’s over the last 12 months.

WPP's SMR Rating (97) in the Advertising Or Marketing Services industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to CDLX’s over the last 12 months.

WPP's Price Growth Rating (85) in the Advertising Or Marketing Services industry is in the same range as CDLX (92) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to CDLX’s over the last 12 months.

WPP's P/E Growth Rating (99) in the Advertising Or Marketing Services industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that WPP’s stock grew similarly to CDLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CDLXWPP
RSI
ODDS (%)
Bullish Trend 2 days ago
90%
Bullish Trend 2 days ago
57%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
86%
Bullish Trend 2 days ago
56%
Momentum
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
63%
MACD
ODDS (%)
Bearish Trend 2 days ago
90%
Bearish Trend 2 days ago
60%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
89%
Bearish Trend 2 days ago
64%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
89%
Bearish Trend 2 days ago
65%
Advances
ODDS (%)
Bullish Trend 14 days ago
81%
Bullish Trend 11 days ago
55%
Declines
ODDS (%)
Bearish Trend 2 days ago
88%
Bearish Trend 2 days ago
64%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
88%
Bullish Trend 2 days ago
47%
Aroon
ODDS (%)
Bullish Trend 2 days ago
90%
Bearish Trend 2 days ago
61%
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CDLX
Daily Signal:
Gain/Loss:
WPP
Daily Signal:
Gain/Loss:
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CDLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, CDLX has been loosely correlated with QNST. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if CDLX jumps, then QNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CDLX
1D Price
Change %
CDLX100%
-5.11%
QNST - CDLX
58%
Loosely correlated
+0.79%
TTD - CDLX
43%
Loosely correlated
+0.33%
WPP - CDLX
41%
Loosely correlated
-1.34%
CNET - CDLX
40%
Loosely correlated
-7.41%
ADV - CDLX
36%
Loosely correlated
-21.12%
More

WPP and

Correlation & Price change

A.I.dvisor indicates that over the last year, WPP has been loosely correlated with TTD. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if WPP jumps, then TTD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To WPP
1D Price
Change %
WPP100%
-1.34%
TTD - WPP
48%
Loosely correlated
+0.33%
BOC - WPP
48%
Loosely correlated
+1.10%
QNST - WPP
46%
Loosely correlated
+0.79%
PUBGY - WPP
46%
Loosely correlated
-0.82%
IPG - WPP
42%
Loosely correlated
N/A
More