CDLX
Price
$1.17
Change
-$0.01 (-0.85%)
Updated
Dec 11 closing price
Capitalization
63.25M
81 days until earnings call
Intraday BUY SELL Signals
DLX
Price
$22.32
Change
+$0.38 (+1.73%)
Updated
Dec 11 closing price
Capitalization
1B
48 days until earnings call
Intraday BUY SELL Signals
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CDLX vs DLX

Header iconCDLX vs DLX Comparison
Open Charts CDLX vs DLXBanner chart's image
Cardlytics
Price$1.17
Change-$0.01 (-0.85%)
Volume$443.79K
Capitalization63.25M
Deluxe
Price$22.32
Change+$0.38 (+1.73%)
Volume$318.58K
Capitalization1B
CDLX vs DLX Comparison Chart in %
CDLX
Daily Signal:
Gain/Loss:
DLX
Daily Signal:
Gain/Loss:
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CDLX vs. DLX commentary
Dec 13, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CDLX is a Hold and DLX is a StrongBuy.

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COMPARISON
Comparison
Dec 13, 2025
Stock price -- (CDLX: $1.17 vs. DLX: $22.32)
Brand notoriety: CDLX and DLX are both not notable
CDLX represents the Advertising/Marketing Services, while DLX is part of the Industrial Conglomerates industry
Current volume relative to the 65-day Moving Average: CDLX: 41% vs. DLX: 109%
Market capitalization -- CDLX: $63.25M vs. DLX: $1B
CDLX [@Advertising/Marketing Services] is valued at $63.25M. DLX’s [@Industrial Conglomerates] market capitalization is $1B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $242.31B to $0. The market cap for tickers in the [@Industrial Conglomerates] industry ranges from $139.42B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.33B. The average market capitalization across the [@Industrial Conglomerates] industry is $14.83B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CDLX’s FA Score shows that 0 FA rating(s) are green whileDLX’s FA Score has 1 green FA rating(s).

  • CDLX’s FA Score: 0 green, 5 red.
  • DLX’s FA Score: 1 green, 4 red.
According to our system of comparison, DLX is a better buy in the long-term than CDLX.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CDLX’s TA Score shows that 5 TA indicator(s) are bullish while DLX’s TA Score has 5 bullish TA indicator(s).

  • CDLX’s TA Score: 5 bullish, 5 bearish.
  • DLX’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, both CDLX and DLX are a good buy in the short-term.

Price Growth

CDLX (@Advertising/Marketing Services) experienced а -3.31% price change this week, while DLX (@Industrial Conglomerates) price change was +8.14% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.61%. For the same industry, the average monthly price growth was -7.21%, and the average quarterly price growth was +149.77%.

The average weekly price growth across all stocks in the @Industrial Conglomerates industry was +0.40%. For the same industry, the average monthly price growth was +4.40%, and the average quarterly price growth was +18.76%.

Reported Earning Dates

CDLX is expected to report earnings on Mar 03, 2026.

DLX is expected to report earnings on Jan 29, 2026.

Industries' Descriptions

@Advertising/Marketing Services (-2.61% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

@Industrial Conglomerates (+0.40% weekly)

Industrial Conglomerates specialize in numerous types of products, most of which comprise industrial goods, while some also go towards meeting household needs. Honeywell (makes engineering services and aerospace systems), United Technologies Corporation(manufactures aircraft engines, aerospace systems, HVAC, elevators and escalators, fire and security, building systems, and industrial products, among others), 3M (over 60,000 products under several world-renowned brands, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment, window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care products, electronic circuits, healthcare software and optical films).

SUMMARIES
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FUNDAMENTALS
Fundamentals
DLX($1.01B) has a higher market cap than CDLX($63.2M). DLX YTD gains are higher at: 3.938 vs. CDLX (-68.464). DLX has higher annual earnings (EBITDA): 356M vs. CDLX (-146M). CDLX has more cash in the bank: 46.7M vs. DLX (26M). CDLX has less debt than DLX: CDLX (220M) vs DLX (1.53B). DLX has higher revenues than CDLX: DLX (2.11B) vs CDLX (266M).
CDLXDLXCDLX / DLX
Capitalization63.2M1.01B6%
EBITDA-146M356M-41%
Gain YTD-68.4643.938-1,739%
P/E RatioN/A12.26-
Revenue266M2.11B13%
Total Cash46.7M26M180%
Total Debt220M1.53B14%
FUNDAMENTALS RATINGS
CDLX vs DLX: Fundamental Ratings
CDLX
DLX
OUTLOOK RATING
1..100
6013
VALUATION
overvalued / fair valued / undervalued
1..100
49
Fair valued
7
Undervalued
PROFIT vs RISK RATING
1..100
10088
SMR RATING
1..100
9872
PRICE GROWTH RATING
1..100
6445
P/E GROWTH RATING
1..100
10087
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DLX's Valuation (7) in the Commercial Printing Or Forms industry is somewhat better than the same rating for CDLX (49) in the Internet Software Or Services industry. This means that DLX’s stock grew somewhat faster than CDLX’s over the last 12 months.

DLX's Profit vs Risk Rating (88) in the Commercial Printing Or Forms industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's SMR Rating (72) in the Commercial Printing Or Forms industry is in the same range as CDLX (98) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's Price Growth Rating (45) in the Commercial Printing Or Forms industry is in the same range as CDLX (64) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

DLX's P/E Growth Rating (87) in the Commercial Printing Or Forms industry is in the same range as CDLX (100) in the Internet Software Or Services industry. This means that DLX’s stock grew similarly to CDLX’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CDLXDLX
RSI
ODDS (%)
Bullish Trend 3 days ago
89%
Bearish Trend 3 days ago
79%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
88%
Bearish Trend 3 days ago
72%
Momentum
ODDS (%)
Bearish Trend 3 days ago
89%
Bullish Trend 3 days ago
71%
MACD
ODDS (%)
Bullish Trend 3 days ago
85%
Bullish Trend 3 days ago
59%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
88%
Bullish Trend 3 days ago
63%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
88%
Bullish Trend 3 days ago
63%
Advances
ODDS (%)
Bullish Trend 15 days ago
81%
Bullish Trend 3 days ago
65%
Declines
ODDS (%)
Bearish Trend 8 days ago
88%
Bearish Trend 15 days ago
71%
BollingerBands
ODDS (%)
Bullish Trend 4 days ago
85%
Bearish Trend 4 days ago
67%
Aroon
ODDS (%)
Bearish Trend 3 days ago
88%
Bearish Trend 5 days ago
75%
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CDLX
Daily Signal:
Gain/Loss:
DLX
Daily Signal:
Gain/Loss:
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CDLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, CDLX has been loosely correlated with QNST. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if CDLX jumps, then QNST could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CDLX
1D Price
Change %
CDLX100%
-0.85%
QNST - CDLX
44%
Loosely correlated
-0.34%
ILLMF - CDLX
31%
Poorly correlated
-4.07%
STGW - CDLX
29%
Poorly correlated
+2.06%
EEX - CDLX
29%
Poorly correlated
-1.09%
CCO - CDLX
29%
Poorly correlated
+0.49%
More

DLX and

Correlation & Price change

A.I.dvisor indicates that over the last year, DLX has been loosely correlated with ZD. These tickers have moved in lockstep 58% of the time. This A.I.-generated data suggests there is some statistical probability that if DLX jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DLX
1D Price
Change %
DLX100%
+1.73%
ZD - DLX
58%
Loosely correlated
-0.11%
CCO - DLX
49%
Loosely correlated
+0.49%
CMPR - DLX
47%
Loosely correlated
+2.55%
WPP - DLX
46%
Loosely correlated
+4.00%
IPG - DLX
45%
Loosely correlated
N/A
More