BZUN
Price
$3.29
Change
-$0.03 (-0.90%)
Updated
Oct 17 closing price
Capitalization
187.73M
44 days until earnings call
LITB
Price
$2.44
Change
+$0.11 (+4.72%)
Updated
Oct 17 closing price
Capitalization
44.6M
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BZUN vs LITB

Header iconBZUN vs LITB Comparison
Open Charts BZUN vs LITBBanner chart's image
Baozun
Price$3.29
Change-$0.03 (-0.90%)
Volume$202.04K
Capitalization187.73M
LightInTheBox Holding
Price$2.44
Change+$0.11 (+4.72%)
Volume$29.92K
Capitalization44.6M
BZUN vs LITB Comparison Chart in %
BZUN
Daily Signalchanged days ago
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LITB
Daily Signalchanged days ago
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BZUN vs. LITB commentary
Oct 19, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BZUN is a Hold and LITB is a Hold.

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COMPARISON
Comparison
Oct 19, 2025
Stock price -- (BZUN: $3.29 vs. LITB: $2.44)
Brand notoriety: BZUN: Notable vs. LITB: Not notable
BZUN represents the Internet Retail, while LITB is part of the Apparel/Footwear industry
Current volume relative to the 65-day Moving Average: BZUN: 44% vs. LITB: 67%
Market capitalization -- BZUN: $187.73M vs. LITB: $44.6M
BZUN [@Internet Retail] is valued at $187.73M. LITB’s [@Apparel/Footwear] market capitalization is $44.6M. The market cap for tickers in the [@Internet Retail] industry ranges from $2.27T to $0. The market cap for tickers in the [@Apparel/Footwear] industry ranges from $30.03B to $0. The average market capitalization across the [@Internet Retail] industry is $49.02B. The average market capitalization across the [@Apparel/Footwear] industry is $3.99B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BZUN’s FA Score shows that 0 FA rating(s) are green whileLITB’s FA Score has 1 green FA rating(s).

  • BZUN’s FA Score: 0 green, 5 red.
  • LITB’s FA Score: 1 green, 4 red.
According to our system of comparison, LITB is a better buy in the long-term than BZUN.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BZUN’s TA Score shows that 4 TA indicator(s) are bullish while LITB’s TA Score has 5 bullish TA indicator(s).

  • BZUN’s TA Score: 4 bullish, 6 bearish.
  • LITB’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, LITB is a better buy in the short-term than BZUN.

Price Growth

BZUN (@Internet Retail) experienced а -5.46% price change this week, while LITB (@Apparel/Footwear) price change was +23.86% for the same time period.

The average weekly price growth across all stocks in the @Internet Retail industry was +0.04%. For the same industry, the average monthly price growth was -4.83%, and the average quarterly price growth was +204.91%.

The average weekly price growth across all stocks in the @Apparel/Footwear industry was +2.90%. For the same industry, the average monthly price growth was +1.60%, and the average quarterly price growth was +18.25%.

Reported Earning Dates

BZUN is expected to report earnings on Dec 02, 2025.

Industries' Descriptions

@Internet Retail (+0.04% weekly)

The internet retail industry includes companies that sell products and services through the Internet. With more and more consumers using online retailers, the companies have seen a big increase in the use of their services. Some of the companies in the group are focused on selling business-to-business products and services. Others sell business-to-consumer products and services. Internet retailers offer a wide variety of products like books, apparel, and electronics. Some companies even specialize in only one or two categories. One potentially critical factor for players to thrive in this space is the quality and speed of product delivery. This requires an investment in efficient distribution networks. Things like logistics are important factors in the success in the extremely competitive industry. For a company to stay relevant in the industry it must have effective pricing strategies and upgraded websites. The websites must be easy to navigate and engaging for customers. In addition to the revenues generated from straight sales, internet retailers can generate revenue from subscription fees and advertising. Amazon.com, Inc., Alibaba Group, and JD.com are some of the global leaders.

@Apparel/Footwear (+2.90% weekly)

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BZUN($188M) has a higher market cap than LITB($44.6M). LITB YTD gains are higher at: 45.238 vs. BZUN (20.956). LITB has higher annual earnings (EBITDA): 1.42M vs. BZUN (-66.84M). BZUN has more cash in the bank: 2.56B vs. LITB (15.9M). LITB has less debt than BZUN: LITB (8.45M) vs BZUN (2.37B). BZUN has higher revenues than LITB: BZUN (9.51B) vs LITB (231M).
BZUNLITBBZUN / LITB
Capitalization188M44.6M422%
EBITDA-66.84M1.42M-4,707%
Gain YTD20.95645.23846%
P/E RatioN/A20.33-
Revenue9.51B231M4,116%
Total Cash2.56B15.9M16,126%
Total Debt2.37B8.45M28,051%
FUNDAMENTALS RATINGS
BZUN vs LITB: Fundamental Ratings
BZUN
LITB
OUTLOOK RATING
1..100
5174
VALUATION
overvalued / fair valued / undervalued
1..100
50
Fair valued
99
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
94100
PRICE GROWTH RATING
1..100
5938
P/E GROWTH RATING
1..100
987
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BZUN's Valuation (50) in the Catalog Or Specialty Distribution industry is somewhat better than the same rating for LITB (99) in the Internet Retail industry. This means that BZUN’s stock grew somewhat faster than LITB’s over the last 12 months.

BZUN's Profit vs Risk Rating (100) in the Catalog Or Specialty Distribution industry is in the same range as LITB (100) in the Internet Retail industry. This means that BZUN’s stock grew similarly to LITB’s over the last 12 months.

BZUN's SMR Rating (94) in the Catalog Or Specialty Distribution industry is in the same range as LITB (100) in the Internet Retail industry. This means that BZUN’s stock grew similarly to LITB’s over the last 12 months.

LITB's Price Growth Rating (38) in the Internet Retail industry is in the same range as BZUN (59) in the Catalog Or Specialty Distribution industry. This means that LITB’s stock grew similarly to BZUN’s over the last 12 months.

LITB's P/E Growth Rating (7) in the Internet Retail industry is significantly better than the same rating for BZUN (98) in the Catalog Or Specialty Distribution industry. This means that LITB’s stock grew significantly faster than BZUN’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BZUNLITB
RSI
ODDS (%)
Bullish Trend 3 days ago
81%
Bearish Trend 3 days ago
90%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
70%
Bullish Trend 3 days ago
86%
Momentum
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
77%
MACD
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
71%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
85%
Bullish Trend 3 days ago
78%
TrendMonth
ODDS (%)
Bearish Trend 3 days ago
84%
Bullish Trend 3 days ago
81%
Advances
ODDS (%)
Bullish Trend 19 days ago
72%
Bullish Trend 3 days ago
75%
Declines
ODDS (%)
Bearish Trend 3 days ago
83%
Bearish Trend 12 days ago
88%
BollingerBands
ODDS (%)
Bullish Trend 3 days ago
79%
Bearish Trend 3 days ago
90%
Aroon
ODDS (%)
Bearish Trend 3 days ago
86%
Bullish Trend 3 days ago
89%
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BZUN
Daily Signalchanged days ago
Gain/Loss if bought
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LITB
Daily Signalchanged days ago
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BZUN and

Correlation & Price change

A.I.dvisor indicates that over the last year, BZUN has been loosely correlated with MPNGY. These tickers have moved in lockstep 50% of the time. This A.I.-generated data suggests there is some statistical probability that if BZUN jumps, then MPNGY could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BZUN
1D Price
Change %
BZUN100%
-0.90%
MPNGY - BZUN
50%
Loosely correlated
-0.44%
BABA - BZUN
47%
Loosely correlated
+1.19%
JD - BZUN
43%
Loosely correlated
+1.01%
PDD - BZUN
40%
Loosely correlated
+0.89%
MPNGF - BZUN
37%
Loosely correlated
+0.40%
More

LITB and

Correlation & Price change

A.I.dvisor tells us that LITB and BZUN have been poorly correlated (+22% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that LITB and BZUN's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To LITB
1D Price
Change %
LITB100%
+4.72%
BZUN - LITB
22%
Poorly correlated
-0.90%
CPNG - LITB
21%
Poorly correlated
-0.92%
RERE - LITB
21%
Poorly correlated
+1.58%
JMIA - LITB
21%
Poorly correlated
-9.51%
W - LITB
21%
Poorly correlated
-1.05%
More