BTAFF
Price
$56.31
Change
-$2.78 (-4.70%)
Updated
Dec 26 closing price
Capitalization
123.84B
Intraday BUY SELL Signals
MO
Price
$57.60
Change
-$1.38 (-2.34%)
Updated
Dec 26, 04:59 PM (EDT)
Capitalization
99.01B
34 days until earnings call
Intraday BUY SELL Signals
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BTAFF vs MO

Header iconBTAFF vs MO Comparison
Open Charts BTAFF vs MOBanner chart's image
British American Tobacco p.l.c
Price$56.31
Change-$2.78 (-4.70%)
Volume$1.72K
Capitalization123.84B
Altria Group
Price$57.60
Change-$1.38 (-2.34%)
Volume$45.54K
Capitalization99.01B
BTAFF vs MO Comparison Chart in %
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VS
BTAFF vs. MO commentary
Dec 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BTAFF is a Hold and MO is a StrongBuy.

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COMPARISON
Comparison
Dec 27, 2025
Stock price -- (BTAFF: $59.09 vs. MO: $58.98)
Brand notoriety: BTAFF: Not notable vs. MO: Notable
Both companies represent the Tobacco industry
Current volume relative to the 65-day Moving Average: BTAFF: 20% vs. MO: 56%
Market capitalization -- BTAFF: $123.84B vs. MO: $99.01B
BTAFF [@Tobacco] is valued at $123.84B. MO’s [@Tobacco] market capitalization is $99.01B. The market cap for tickers in the [@Tobacco] industry ranges from $253.17B to $0. The average market capitalization across the [@Tobacco] industry is $34.38B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTAFF’s FA Score shows that 2 FA rating(s) are green whileMO’s FA Score has 4 green FA rating(s).

  • BTAFF’s FA Score: 2 green, 3 red.
  • MO’s FA Score: 4 green, 1 red.
According to our system of comparison, MO is a better buy in the long-term than BTAFF.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTAFF’s TA Score shows that 4 TA indicator(s) are bullish while MO’s TA Score has 3 bullish TA indicator(s).

  • BTAFF’s TA Score: 4 bullish, 2 bearish.
  • MO’s TA Score: 3 bullish, 3 bearish.
According to our system of comparison, BTAFF is a better buy in the short-term than MO.

Price Growth

BTAFF (@Tobacco) experienced а +0.98% price change this week, while MO (@Tobacco) price change was -0.34% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was -4.42%. For the same industry, the average monthly price growth was -6.19%, and the average quarterly price growth was +6.21%.

Reported Earning Dates

MO is expected to report earnings on Jan 29, 2026.

Industries' Descriptions

@Tobacco (-4.42% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTAFF($124B) has a higher market cap than MO($99B). BTAFF has higher P/E ratio than MO: BTAFF (31.39) vs MO (11.26). BTAFF YTD gains are higher at: 67.688 vs. MO (18.706). MO has higher annual earnings (EBITDA): 12.1B vs. BTAFF (8.63B). BTAFF has more cash in the bank: 4.89B vs. MO (3.47B). MO has less debt than BTAFF: MO (25.7B) vs BTAFF (35.2B). BTAFF has higher revenues than MO: BTAFF (25.6B) vs MO (20.2B).
BTAFFMOBTAFF / MO
Capitalization124B99B125%
EBITDA8.63B12.1B71%
Gain YTD67.68818.706362%
P/E Ratio31.3911.26279%
Revenue25.6B20.2B127%
Total Cash4.89B3.47B141%
Total Debt35.2B25.7B137%
FUNDAMENTALS RATINGS
BTAFF vs MO: Fundamental Ratings
BTAFF
MO
OUTLOOK RATING
1..100
5010
VALUATION
overvalued / fair valued / undervalued
1..100
12
Undervalued
8
Undervalued
PROFIT vs RISK RATING
1..100
4011
SMR RATING
1..100
1008
PRICE GROWTH RATING
1..100
4355
P/E GROWTH RATING
1..100
2023
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MO's Valuation (8) in the Tobacco industry is in the same range as BTAFF (12) in the null industry. This means that MO’s stock grew similarly to BTAFF’s over the last 12 months.

MO's Profit vs Risk Rating (11) in the Tobacco industry is in the same range as BTAFF (40) in the null industry. This means that MO’s stock grew similarly to BTAFF’s over the last 12 months.

MO's SMR Rating (8) in the Tobacco industry is significantly better than the same rating for BTAFF (100) in the null industry. This means that MO’s stock grew significantly faster than BTAFF’s over the last 12 months.

BTAFF's Price Growth Rating (43) in the null industry is in the same range as MO (55) in the Tobacco industry. This means that BTAFF’s stock grew similarly to MO’s over the last 12 months.

BTAFF's P/E Growth Rating (20) in the null industry is in the same range as MO (23) in the Tobacco industry. This means that BTAFF’s stock grew similarly to MO’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTAFFMO
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bullish Trend 3 days ago
61%
Bearish Trend 3 days ago
44%
Momentum
ODDS (%)
Bullish Trend 3 days ago
52%
Bullish Trend 3 days ago
63%
MACD
ODDS (%)
Bearish Trend 3 days ago
44%
N/A
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
58%
Bearish Trend 3 days ago
38%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
61%
Bullish Trend 3 days ago
47%
Advances
ODDS (%)
Bullish Trend about 1 month ago
59%
Bullish Trend 3 days ago
54%
Declines
ODDS (%)
Bearish Trend 5 days ago
47%
Bearish Trend 8 days ago
36%
BollingerBands
ODDS (%)
N/A
N/A
Aroon
ODDS (%)
Bullish Trend 3 days ago
65%
Bullish Trend 3 days ago
42%
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BTAFF
Daily Signal:
Gain/Loss:
MO
Daily Signal:
Gain/Loss:
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BTAFF and

Correlation & Price change

A.I.dvisor indicates that over the last year, BTAFF has been loosely correlated with BTI. These tickers have moved in lockstep 37% of the time. This A.I.-generated data suggests there is some statistical probability that if BTAFF jumps, then BTI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BTAFF
1D Price
Change %
BTAFF100%
+4.64%
BTI - BTAFF
37%
Loosely correlated
+0.35%
IMBBF - BTAFF
22%
Poorly correlated
+3.25%
IMBBY - BTAFF
20%
Poorly correlated
-0.19%
MO - BTAFF
18%
Poorly correlated
+0.39%
PM - BTAFF
15%
Poorly correlated
+0.36%
More

MO and

Correlation & Price change

A.I.dvisor indicates that over the last year, MO has been loosely correlated with PM. These tickers have moved in lockstep 50% of the time. This A.I.-generated data suggests there is some statistical probability that if MO jumps, then PM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MO
1D Price
Change %
MO100%
+0.39%
PM - MO
50%
Loosely correlated
+0.36%
BTI - MO
47%
Loosely correlated
+0.35%
UVV - MO
42%
Loosely correlated
+0.38%
IMBBY - MO
23%
Poorly correlated
-0.19%
TPB - MO
20%
Poorly correlated
+0.54%
More