BTAFF
Price
$56.56
Change
-$0.94 (-1.63%)
Updated
Jan 20 closing price
Capitalization
127.37B
Intraday BUY SELL Signals
IMBBY
Price
$40.56
Change
-$0.23 (-0.56%)
Updated
Jan 20 closing price
Capitalization
32.85B
35 days until earnings call
Intraday BUY SELL Signals
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BTAFF vs IMBBY

Header iconBTAFF vs IMBBY Comparison
Open Charts BTAFF vs IMBBYBanner chart's image
British American Tobacco p.l.c
Price$56.56
Change-$0.94 (-1.63%)
Volume$2.27K
Capitalization127.37B
Imperial Brands
Price$40.56
Change-$0.23 (-0.56%)
Volume$88.59K
Capitalization32.85B
BTAFF vs IMBBY Comparison Chart in %
BTAFF
Daily Signal:
Gain/Loss:
IMBBY
Daily Signal:
Gain/Loss:
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VS
BTAFF vs. IMBBY commentary
Jan 21, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BTAFF is a Hold and IMBBY is a Hold.

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COMPARISON
Comparison
Jan 21, 2026
Stock price -- (BTAFF: $56.56 vs. IMBBY: $40.56)
Brand notoriety: BTAFF and IMBBY are both not notable
Both companies represent the Tobacco industry
Current volume relative to the 65-day Moving Average: BTAFF: 122% vs. IMBBY: 84%
Market capitalization -- BTAFF: $127.37B vs. IMBBY: $32.85B
BTAFF [@Tobacco] is valued at $127.37B. IMBBY’s [@Tobacco] market capitalization is $32.85B. The market cap for tickers in the [@Tobacco] industry ranges from $260.24B to $0. The average market capitalization across the [@Tobacco] industry is $33.9B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BTAFF’s FA Score shows that 2 FA rating(s) are green whileIMBBY’s FA Score has 3 green FA rating(s).

  • BTAFF’s FA Score: 2 green, 3 red.
  • IMBBY’s FA Score: 3 green, 2 red.
According to our system of comparison, BTAFF is a better buy in the long-term than IMBBY.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BTAFF’s TA Score shows that 6 TA indicator(s) are bullish while IMBBY’s TA Score has 4 bullish TA indicator(s).

  • BTAFF’s TA Score: 6 bullish, 3 bearish.
  • IMBBY’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, BTAFF is a better buy in the short-term than IMBBY.

Price Growth

BTAFF (@Tobacco) experienced а +3.78% price change this week, while IMBBY (@Tobacco) price change was +0.13% for the same time period.

The average weekly price growth across all stocks in the @Tobacco industry was -2.16%. For the same industry, the average monthly price growth was -0.30%, and the average quarterly price growth was +7.70%.

Reported Earning Dates

IMBBY is expected to report earnings on Feb 25, 2026.

Industries' Descriptions

@Tobacco (-2.16% weekly)

The industry is engaged in the growth, preparation for sale, advertisement, and distribution of tobacco and tobacco-related products like cigarettes. In 2017, tobacco companies spent an estimated $9.36 billion marketing cigarettes and smokeless tobacco in the U.S. – an amount that translates to more than $25 million each day (according to a CDC report). Philip Morris International Inc., Altria Group Inc., and British American Tobacco plc are some major cigar makers. In recent times, vaping or the use of e-cigarette (does not burn tobacco) is gaining momentum – several established cigarette makers are trying to expand their footprint in this new market.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BTAFF($127B) has a higher market cap than IMBBY($32.9B). BTAFF has higher P/E ratio than IMBBY: BTAFF (30.26) vs IMBBY (12.13). BTAFF YTD gains are higher at: -1.430 vs. IMBBY (-2.904). BTAFF has higher annual earnings (EBITDA): 8.63B vs. IMBBY (4.37B). BTAFF has more cash in the bank: 4.89B vs. IMBBY (1.44B). IMBBY has less debt than BTAFF: IMBBY (10B) vs BTAFF (35.2B). IMBBY has higher revenues than BTAFF: IMBBY (32.2B) vs BTAFF (25.6B).
BTAFFIMBBYBTAFF / IMBBY
Capitalization127B32.9B386%
EBITDA8.63B4.37B198%
Gain YTD-1.430-2.90449%
P/E Ratio30.2612.13250%
Revenue25.6B32.2B80%
Total Cash4.89B1.44B340%
Total Debt35.2B10B352%
FUNDAMENTALS RATINGS
BTAFF vs IMBBY: Fundamental Ratings
BTAFF
IMBBY
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
11
Undervalued
10
Undervalued
PROFIT vs RISK RATING
1..100
466
SMR RATING
1..100
10091
PRICE GROWTH RATING
1..100
4653
P/E GROWTH RATING
1..100
2318
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

IMBBY's Valuation (10) in the null industry is in the same range as BTAFF (11). This means that IMBBY’s stock grew similarly to BTAFF’s over the last 12 months.

IMBBY's Profit vs Risk Rating (6) in the null industry is somewhat better than the same rating for BTAFF (46). This means that IMBBY’s stock grew somewhat faster than BTAFF’s over the last 12 months.

IMBBY's SMR Rating (91) in the null industry is in the same range as BTAFF (100). This means that IMBBY’s stock grew similarly to BTAFF’s over the last 12 months.

BTAFF's Price Growth Rating (46) in the null industry is in the same range as IMBBY (53). This means that BTAFF’s stock grew similarly to IMBBY’s over the last 12 months.

IMBBY's P/E Growth Rating (18) in the null industry is in the same range as BTAFF (23). This means that IMBBY’s stock grew similarly to BTAFF’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BTAFFIMBBY
RSI
ODDS (%)
N/A
Bullish Trend 5 days ago
75%
Stochastic
ODDS (%)
Bullish Trend 5 days ago
63%
Bullish Trend 5 days ago
53%
Momentum
ODDS (%)
Bullish Trend 5 days ago
53%
Bearish Trend 5 days ago
43%
MACD
ODDS (%)
Bullish Trend 5 days ago
59%
Bearish Trend 6 days ago
38%
TrendWeek
ODDS (%)
Bullish Trend 5 days ago
58%
Bullish Trend 5 days ago
57%
TrendMonth
ODDS (%)
Bearish Trend 5 days ago
49%
Bearish Trend 5 days ago
35%
Advances
ODDS (%)
Bullish Trend 6 days ago
59%
Bullish Trend 6 days ago
61%
Declines
ODDS (%)
Bearish Trend 14 days ago
47%
Bearish Trend 14 days ago
43%
BollingerBands
ODDS (%)
Bullish Trend 5 days ago
75%
Bullish Trend 5 days ago
73%
Aroon
ODDS (%)
Bearish Trend 5 days ago
44%
Bearish Trend 5 days ago
37%
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BTAFF
Daily Signal:
Gain/Loss:
IMBBY
Daily Signal:
Gain/Loss:
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BTAFF and

Correlation & Price change

A.I.dvisor indicates that over the last year, BTAFF has been loosely correlated with BTI. These tickers have moved in lockstep 37% of the time. This A.I.-generated data suggests there is some statistical probability that if BTAFF jumps, then BTI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BTAFF
1D Price
Change %
BTAFF100%
-0.45%
BTI - BTAFF
37%
Loosely correlated
+0.24%
IMBBF - BTAFF
22%
Poorly correlated
+0.22%
IMBBY - BTAFF
20%
Poorly correlated
-0.29%
MO - BTAFF
18%
Poorly correlated
+0.29%
PM - BTAFF
15%
Poorly correlated
+0.61%
More

IMBBY and

Correlation & Price change

A.I.dvisor indicates that over the last year, IMBBY has been loosely correlated with BTI. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if IMBBY jumps, then BTI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To IMBBY
1D Price
Change %
IMBBY100%
-0.29%
BTI - IMBBY
47%
Loosely correlated
+0.24%
MO - IMBBY
35%
Loosely correlated
+0.29%
PM - IMBBY
28%
Poorly correlated
+0.61%
UVV - IMBBY
28%
Poorly correlated
-1.81%
JAPAY - IMBBY
25%
Poorly correlated
-0.15%
More