BKNG
Price
$5440.14
Change
-$6.37 (-0.12%)
Updated
Dec 26 closing price
Capitalization
175.36B
54 days until earnings call
Intraday BUY SELL Signals
VIK
Price
$73.33
Change
+$0.51 (+0.70%)
Updated
Dec 26 closing price
Capitalization
32.53B
80 days until earnings call
Intraday BUY SELL Signals
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BKNG vs VIK

Header iconBKNG vs VIK Comparison
Open Charts BKNG vs VIKBanner chart's image
Booking Holdings
Price$5440.14
Change-$6.37 (-0.12%)
Volume$69.61K
Capitalization175.36B
Viking Holdings
Price$73.33
Change+$0.51 (+0.70%)
Volume$704.06K
Capitalization32.53B
BKNG vs VIK Comparison Chart in %
BKNG
Daily Signal:
Gain/Loss:
VIK
Daily Signal:
Gain/Loss:
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VS
BKNG vs. VIK commentary
Dec 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a StrongBuy and VIK is a Buy.

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COMPARISON
Comparison
Dec 27, 2025
Stock price -- (BKNG: $5440.14 vs. VIK: $73.33)
Brand notoriety: BKNG: Notable vs. VIK: Not notable
Both companies represent the Consumer Sundries industry
Current volume relative to the 65-day Moving Average: BKNG: 25% vs. VIK: 29%
Market capitalization -- BKNG: $175.36B vs. VIK: $32.53B
BKNG [@Consumer Sundries] is valued at $175.36B. VIK’s [@Consumer Sundries] market capitalization is $32.53B. The market cap for tickers in the [@Consumer Sundries] industry ranges from $175.36B to $0. The average market capitalization across the [@Consumer Sundries] industry is $18.26B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 2 FA rating(s) are green whileVIK’s FA Score has 1 green FA rating(s).

  • BKNG’s FA Score: 2 green, 3 red.
  • VIK’s FA Score: 1 green, 4 red.
According to our system of comparison, BKNG is a better buy in the long-term than VIK.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 7 TA indicator(s) are bullish while VIK’s TA Score has 5 bullish TA indicator(s).

  • BKNG’s TA Score: 7 bullish, 4 bearish.
  • VIK’s TA Score: 5 bullish, 4 bearish.
According to our system of comparison, BKNG is a better buy in the short-term than VIK.

Price Growth

BKNG (@Consumer Sundries) experienced а +0.86% price change this week, while VIK (@Consumer Sundries) price change was +0.08% for the same time period.

The average weekly price growth across all stocks in the @Consumer Sundries industry was +0.20%. For the same industry, the average monthly price growth was +7.78%, and the average quarterly price growth was +11.24%.

Reported Earning Dates

BKNG is expected to report earnings on Feb 19, 2026.

VIK is expected to report earnings on Mar 17, 2026.

Industries' Descriptions

@Consumer Sundries (+0.20% weekly)

Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($175B) has a higher market cap than VIK($32.5B). BKNG (35.41) and VIK (34.27) have similar P/E ratio . VIK YTD gains are higher at: 66.432 vs. BKNG (10.097). BKNG has higher annual earnings (EBITDA): 9.19B vs. VIK (1.61B). BKNG has more cash in the bank: 16.5B vs. VIK (2.88B). VIK has less debt than BKNG: VIK (5.65B) vs BKNG (17.5B). BKNG has higher revenues than VIK: BKNG (26B) vs VIK (6.13B).
BKNGVIKBKNG / VIK
Capitalization175B32.5B538%
EBITDA9.19B1.61B572%
Gain YTD10.09766.43215%
P/E Ratio35.4134.27103%
Revenue26B6.13B424%
Total Cash16.5B2.88B573%
Total Debt17.5B5.65B310%
FUNDAMENTALS RATINGS
BKNG: Fundamental Ratings
BKNG
OUTLOOK RATING
1..100
26
VALUATION
overvalued / fair valued / undervalued
1..100
92
Overvalued
PROFIT vs RISK RATING
1..100
12
SMR RATING
1..100
1
PRICE GROWTH RATING
1..100
51
P/E GROWTH RATING
1..100
44
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
BKNGVIK
RSI
ODDS (%)
Bearish Trend 1 day ago
60%
Bearish Trend 1 day ago
77%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
54%
Bearish Trend 4 days ago
56%
Momentum
ODDS (%)
Bullish Trend 1 day ago
73%
N/A
MACD
ODDS (%)
Bullish Trend 1 day ago
66%
Bullish Trend 6 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
71%
Bullish Trend 1 day ago
78%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
70%
Bullish Trend 1 day ago
78%
Advances
ODDS (%)
Bullish Trend 4 days ago
69%
Bullish Trend 6 days ago
78%
Declines
ODDS (%)
Bearish Trend 11 days ago
58%
Bearish Trend 4 days ago
53%
BollingerBands
ODDS (%)
Bullish Trend 6 days ago
61%
Bearish Trend 1 day ago
67%
Aroon
ODDS (%)
Bullish Trend 1 day ago
72%
Bullish Trend 1 day ago
72%
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BKNG
Daily Signal:
Gain/Loss:
VIK
Daily Signal:
Gain/Loss:
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BKNG and

Correlation & Price change

A.I.dvisor indicates that over the last year, BKNG has been loosely correlated with EXPE. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is some statistical probability that if BKNG jumps, then EXPE could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BKNG
1D Price
Change %
BKNG100%
-0.12%
EXPE - BKNG
66%
Loosely correlated
+0.35%
RCL - BKNG
59%
Loosely correlated
-2.87%
CCL - BKNG
58%
Loosely correlated
-1.76%
CUK - BKNG
58%
Loosely correlated
-1.77%
VIK - BKNG
57%
Loosely correlated
+0.70%
More

VIK and

Correlation & Price change

A.I.dvisor indicates that over the last year, VIK has been closely correlated with CCL. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if VIK jumps, then CCL could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To VIK
1D Price
Change %
VIK100%
+0.70%
CCL - VIK
78%
Closely correlated
-1.76%
CUK - VIK
78%
Closely correlated
-1.77%
RCL - VIK
75%
Closely correlated
-2.87%
NCLH - VIK
73%
Closely correlated
-1.55%
TNL - VIK
64%
Loosely correlated
-0.12%
More