BKNG
Price
$5525.60
Change
+$16.58 (+0.30%)
Updated
Sep 24, 04:59 PM (EDT)
Capitalization
178.55B
35 days until earnings call
VIK
Price
$60.21
Change
-$1.04 (-1.70%)
Updated
Sep 24, 04:59 PM (EDT)
Capitalization
27.16B
62 days until earnings call
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BKNG vs VIK

Header iconBKNG vs VIK Comparison
Open Charts BKNG vs VIKBanner chart's image
Booking Holdings
Price$5525.60
Change+$16.58 (+0.30%)
Volume$600
Capitalization178.55B
Viking Holdings
Price$60.21
Change-$1.04 (-1.70%)
Volume$15.24K
Capitalization27.16B
BKNG vs VIK Comparison Chart in %
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
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VIK
Daily Signalchanged days ago
Gain/Loss if bought
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BKNG vs. VIK commentary
Sep 25, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a Buy and VIK is a Hold.

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COMPARISON
Comparison
Sep 25, 2025
Stock price -- (BKNG: $5509.02 vs. VIK: $61.25)
Brand notoriety: BKNG: Notable vs. VIK: Not notable
Both companies represent the Consumer Sundries industry
Current volume relative to the 65-day Moving Average: BKNG: 90% vs. VIK: 114%
Market capitalization -- BKNG: $178.55B vs. VIK: $27.16B
BKNG [@Consumer Sundries] is valued at $178.55B. VIK’s [@Consumer Sundries] market capitalization is $27.16B. The market cap for tickers in the [@Consumer Sundries] industry ranges from $178.55B to $0. The average market capitalization across the [@Consumer Sundries] industry is $18.14B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 3 FA rating(s) are green whileVIK’s FA Score has 0 green FA rating(s).

  • BKNG’s FA Score: 3 green, 2 red.
  • VIK’s FA Score: 0 green, 5 red.
According to our system of comparison, BKNG is a better buy in the long-term than VIK.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 2 TA indicator(s) are bullish while VIK’s TA Score has 3 bullish TA indicator(s).

  • BKNG’s TA Score: 2 bullish, 7 bearish.
  • VIK’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, VIK is a better buy in the short-term than BKNG.

Price Growth

BKNG (@Consumer Sundries) experienced а +0.62% price change this week, while VIK (@Consumer Sundries) price change was -0.62% for the same time period.

The average weekly price growth across all stocks in the @Consumer Sundries industry was -0.41%. For the same industry, the average monthly price growth was +32.11%, and the average quarterly price growth was +18.74%.

Reported Earning Dates

BKNG is expected to report earnings on Oct 29, 2025.

VIK is expected to report earnings on Nov 25, 2025.

Industries' Descriptions

@Consumer Sundries (-0.41% weekly)

Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($179B) has a higher market cap than VIK($27.2B). BKNG has higher P/E ratio than VIK: BKNG (38.40) vs VIK (32.41). VIK YTD gains are higher at: 39.015 vs. BKNG (11.491). BKNG has higher annual earnings (EBITDA): 8.58B vs. VIK (1.44B). BKNG has more cash in the bank: 17.6B vs. VIK (2.45B). VIK has less debt than BKNG: VIK (5.66B) vs BKNG (19B). BKNG has higher revenues than VIK: BKNG (25B) vs VIK (5.81B).
BKNGVIKBKNG / VIK
Capitalization179B27.2B658%
EBITDA8.58B1.44B596%
Gain YTD11.49139.01529%
P/E Ratio38.4032.41118%
Revenue25B5.81B431%
Total Cash17.6B2.45B720%
Total Debt19B5.66B336%
FUNDAMENTALS RATINGS
BKNG: Fundamental Ratings
BKNG
OUTLOOK RATING
1..100
18
VALUATION
overvalued / fair valued / undervalued
1..100
93
Overvalued
PROFIT vs RISK RATING
1..100
8
SMR RATING
1..100
1
PRICE GROWTH RATING
1..100
52
P/E GROWTH RATING
1..100
19
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
BKNGVIK
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
55%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
81%
Bullish Trend 2 days ago
90%
Momentum
ODDS (%)
Bearish Trend 2 days ago
55%
Bearish Trend 2 days ago
48%
MACD
ODDS (%)
Bearish Trend 2 days ago
48%
Bearish Trend 2 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
58%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
53%
Bullish Trend 2 days ago
82%
Advances
ODDS (%)
Bullish Trend 2 days ago
72%
Bullish Trend 7 days ago
83%
Declines
ODDS (%)
Bearish Trend 23 days ago
56%
Bearish Trend 9 days ago
50%
BollingerBands
ODDS (%)
Bearish Trend 6 days ago
59%
Bearish Trend 2 days ago
71%
Aroon
ODDS (%)
Bearish Trend 2 days ago
43%
Bullish Trend 2 days ago
78%
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BKNG
Daily Signalchanged days ago
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VIK
Daily Signalchanged days ago
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BKNG and

Correlation & Price change

A.I.dvisor indicates that over the last year, BKNG has been closely correlated with EXPE. These tickers have moved in lockstep 66% of the time. This A.I.-generated data suggests there is a high statistical probability that if BKNG jumps, then EXPE could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BKNG
1D Price
Change %
BKNG100%
+0.95%
EXPE - BKNG
66%
Closely correlated
-1.02%
VIK - BKNG
65%
Loosely correlated
-2.23%
RCL - BKNG
63%
Loosely correlated
+0.41%
CUK - BKNG
63%
Loosely correlated
+0.11%
CCL - BKNG
63%
Loosely correlated
N/A
More

VIK and

Correlation & Price change

A.I.dvisor indicates that over the last year, VIK has been closely correlated with CUK. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if VIK jumps, then CUK could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To VIK
1D Price
Change %
VIK100%
-2.23%
CUK - VIK
78%
Closely correlated
+0.11%
CCL - VIK
78%
Closely correlated
N/A
RCL - VIK
77%
Closely correlated
+0.41%
NCLH - VIK
72%
Closely correlated
+0.71%
TNL - VIK
70%
Closely correlated
+0.59%
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