BKNG
Price
$5315.50
Change
+$77.76 (+1.48%)
Updated
May 16, 04:13 PM (EDT)
Capitalization
121.92B
75 days until earnings call
ROL
Price
$56.95
Change
+$0.57 (+1.01%)
Updated
May 16, 04:59 PM (EDT)
Capitalization
22.42B
68 days until earnings call
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BKNG vs ROL

Header iconBKNG vs ROL Comparison
Open Charts BKNG vs ROLBanner chart's image
Booking Holdings
Price$5315.50
Change+$77.76 (+1.48%)
Volume$217
Capitalization121.92B
Rollins
Price$56.95
Change+$0.57 (+1.01%)
Volume$12.01K
Capitalization22.42B
BKNG vs ROL Comparison Chart
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
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ROL
Daily Signalchanged days ago
Gain/Loss if bought
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BKNG vs. ROL commentary
May 16, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a Hold and ROL is a Hold.

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COMPARISON
Comparison
May 16, 2025
Stock price -- (BKNG: $5237.74 vs. ROL: $56.37)
Brand notoriety: BKNG: Notable vs. ROL: Not notable
Both companies represent the Other Consumer Services industry
Current volume relative to the 65-day Moving Average: BKNG: 54% vs. ROL: 105%
Market capitalization -- BKNG: $121.92B vs. ROL: $22.42B
BKNG [@Other Consumer Services] is valued at $121.92B. ROL’s [@Other Consumer Services] market capitalization is $22.42B. The market cap for tickers in the [@Other Consumer Services] industry ranges from $121.92B to $0. The average market capitalization across the [@Other Consumer Services] industry is $9.84B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 4 FA rating(s) are green whileROL’s FA Score has 2 green FA rating(s).

  • BKNG’s FA Score: 4 green, 1 red.
  • ROL’s FA Score: 2 green, 3 red.
According to our system of comparison, both BKNG and ROL are a good buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 6 TA indicator(s) are bullish while ROL’s TA Score has 5 bullish TA indicator(s).

  • BKNG’s TA Score: 6 bullish, 4 bearish.
  • ROL’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, BKNG is a better buy in the short-term than ROL.

Price Growth

BKNG (@Other Consumer Services) experienced а +1.40% price change this week, while ROL (@Other Consumer Services) price change was -0.27% for the same time period.

The average weekly price growth across all stocks in the @Other Consumer Services industry was +3.79%. For the same industry, the average monthly price growth was +6.63%, and the average quarterly price growth was -2.96%.

Reported Earning Dates

BKNG is expected to report earnings on Jul 30, 2025.

ROL is expected to report earnings on Jul 23, 2025.

Industries' Descriptions

@Other Consumer Services (+3.79% weekly)

Other consumer services include companies that provide consumer services, and are not classified elsewhere. Travel fare aggregators, hotel bookings, consumer-to-consumer or business-to-business sales platforms are some examples of services that can be clubbed into this category. Many of such services have expanded online. Booking Holdings Inc, The Priceline Group Inc, and eBay Inc. are some major operators in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($122B) has a higher market cap than ROL($22.4B). ROL has higher P/E ratio than BKNG: ROL (51.37) vs BKNG (30.39). ROL YTD gains are higher at: 22.366 vs. BKNG (5.637). BKNG has higher annual earnings (EBITDA): 7.04B vs. ROL (705M). BKNG has more cash in the bank: 12.7B vs. ROL (104M). ROL has less debt than BKNG: ROL (816M) vs BKNG (14.8B). BKNG has higher revenues than ROL: BKNG (21.4B) vs ROL (3.07B).
BKNGROLBKNG / ROL
Capitalization122B22.4B545%
EBITDA7.04B705M999%
Gain YTD5.63722.36625%
P/E Ratio30.3951.3759%
Revenue21.4B3.07B696%
Total Cash12.7B104M12,212%
Total Debt14.8B816M1,814%
FUNDAMENTALS RATINGS
BKNG vs ROL: Fundamental Ratings
BKNG
ROL
OUTLOOK RATING
1..100
2668
VALUATION
overvalued / fair valued / undervalued
1..100
91
Overvalued
88
Overvalued
PROFIT vs RISK RATING
1..100
59
SMR RATING
1..100
126
PRICE GROWTH RATING
1..100
2049
P/E GROWTH RATING
1..100
3238
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ROL's Valuation (88) in the Other Consumer Services industry is in the same range as BKNG (91). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

BKNG's Profit vs Risk Rating (5) in the Other Consumer Services industry is in the same range as ROL (9). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's SMR Rating (1) in the Other Consumer Services industry is in the same range as ROL (26). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's Price Growth Rating (20) in the Other Consumer Services industry is in the same range as ROL (49). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's P/E Growth Rating (32) in the Other Consumer Services industry is in the same range as ROL (38). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BKNGROL
RSI
ODDS (%)
Bearish Trend 2 days ago
60%
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
56%
Bullish Trend 2 days ago
50%
Momentum
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
55%
MACD
ODDS (%)
Bullish Trend 3 days ago
66%
Bearish Trend 2 days ago
67%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
74%
Bearish Trend 2 days ago
55%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
73%
Bullish Trend 2 days ago
59%
Advances
ODDS (%)
Bullish Trend 4 days ago
72%
Bullish Trend 2 days ago
64%
Declines
ODDS (%)
Bearish Trend 8 days ago
56%
Bearish Trend 4 days ago
53%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
64%
Bearish Trend 2 days ago
64%
Aroon
ODDS (%)
Bullish Trend 2 days ago
69%
Bullish Trend 2 days ago
57%
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
ROL
Daily Signalchanged days ago
Gain/Loss if bought
Show more...
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ROL and

Correlation & Price change

A.I.dvisor indicates that over the last year, ROL has been loosely correlated with SCI. These tickers have moved in lockstep 38% of the time. This A.I.-generated data suggests there is some statistical probability that if ROL jumps, then SCI could also see price increases.

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Ticker /
NAME
Correlation
To ROL
1D Price
Change %
ROL100%
+2.57%
SCI - ROL
38%
Loosely correlated
+2.19%
BKNG - ROL
28%
Poorly correlated
+0.41%
RGS - ROL
22%
Poorly correlated
-1.36%
MCW - ROL
21%
Poorly correlated
+0.39%
BFAM - ROL
21%
Poorly correlated
+1.98%
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