BKNG
Price
$5365.83
Change
-$40.08 (-0.74%)
Updated
Aug 11, 04:59 PM (EDT)
Capitalization
175.2B
79 days until earnings call
ROL
Price
$58.44
Change
-$0.20 (-0.34%)
Updated
Aug 11, 04:59 PM (EDT)
Capitalization
28.42B
72 days until earnings call
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BKNG vs ROL

Header iconBKNG vs ROL Comparison
Open Charts BKNG vs ROLBanner chart's image
Booking Holdings
Price$5365.83
Change-$40.08 (-0.74%)
Volume$900
Capitalization175.2B
Rollins
Price$58.44
Change-$0.20 (-0.34%)
Volume$9.58K
Capitalization28.42B
BKNG vs ROL Comparison Chart in %
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BKNG
Daily Signalchanged days ago
Gain/Loss if bought
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ROL
Daily Signalchanged days ago
Gain/Loss if bought
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BKNG vs. ROL commentary
Aug 12, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BKNG is a Hold and ROL is a Buy.

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COMPARISON
Comparison
Aug 12, 2025
Stock price -- (BKNG: $5405.91 vs. ROL: $58.64)
Brand notoriety: BKNG: Notable vs. ROL: Not notable
BKNG represents the Consumer Sundries, while ROL is part of the Personnel Services industry
Current volume relative to the 65-day Moving Average: BKNG: 90% vs. ROL: 63%
Market capitalization -- BKNG: $175.2B vs. ROL: $28.42B
BKNG [@Consumer Sundries] is valued at $175.2B. ROL’s [@Personnel Services] market capitalization is $28.42B. The market cap for tickers in the [@Consumer Sundries] industry ranges from $175.2B to $0. The market cap for tickers in the [@Personnel Services] industry ranges from $28.42B to $0. The average market capitalization across the [@Consumer Sundries] industry is $16.87B. The average market capitalization across the [@Personnel Services] industry is $3B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

BKNG’s FA Score shows that 3 FA rating(s) are green whileROL’s FA Score has 3 green FA rating(s).

  • BKNG’s FA Score: 3 green, 2 red.
  • ROL’s FA Score: 3 green, 2 red.
According to our system of comparison, both BKNG and ROL are a good buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

BKNG’s TA Score shows that 4 TA indicator(s) are bullish while ROL’s TA Score has 5 bullish TA indicator(s).

  • BKNG’s TA Score: 4 bullish, 6 bearish.
  • ROL’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, ROL is a better buy in the short-term than BKNG.

Price Growth

BKNG (@Consumer Sundries) experienced а +0.36% price change this week, while ROL (@Personnel Services) price change was +1.56% for the same time period.

The average weekly price growth across all stocks in the @Consumer Sundries industry was +1.18%. For the same industry, the average monthly price growth was -0.51%, and the average quarterly price growth was -1.13%.

The average weekly price growth across all stocks in the @Personnel Services industry was -0.45%. For the same industry, the average monthly price growth was -7.94%, and the average quarterly price growth was -12.38%.

Reported Earning Dates

BKNG is expected to report earnings on Oct 29, 2025.

ROL is expected to report earnings on Oct 22, 2025.

Industries' Descriptions

@Consumer Sundries (+1.18% weekly)

Consumer sundries companies make products that usually do not have another classification, such as lawn and garden products, pest-control products, pet food and pet products like leashes, collars, and harnesses. Central Garden & Pet Company and Dogness (International) Corporation are examples of companies operating in this industry.

@Personnel Services (-0.45% weekly)

Personnel Services comprise companies that provide staffing and human resources management solutions for businesses. Each company might be involved in one or more types of recruitment or employee solutions such as permanent or temporary staffing, career consulting, outsourcing, administrative services and many more. Some personnel services companies cater to large businesses, while some specialize in providing services to small/medium-sized organizations. These specialized services potentially expedite the process of getting the ‘right’ candidates and/or training them to meet the requirements of a business process. Some of the companies also cover other critical areas like internal auditing for a company. Robert Half International Inc., ManpowerGroup Inc. and Insperity, Inc. are examples of companies in the personnel services industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
BKNG($175B) has a higher market cap than ROL($28.4B). ROL has higher P/E ratio than BKNG: ROL (58.06) vs BKNG (37.68). ROL YTD gains are higher at: 27.293 vs. BKNG (9.216). BKNG has higher annual earnings (EBITDA): 8.58B vs. ROL (804M). BKNG has more cash in the bank: 17.6B vs. ROL (123M). ROL has less debt than BKNG: ROL (967M) vs BKNG (19B). BKNG has higher revenues than ROL: BKNG (25B) vs ROL (3.57B).
BKNGROLBKNG / ROL
Capitalization175B28.4B616%
EBITDA8.58B804M1,068%
Gain YTD9.21627.29334%
P/E Ratio37.6858.0665%
Revenue25B3.57B700%
Total Cash17.6B123M14,309%
Total Debt19B967M1,965%
FUNDAMENTALS RATINGS
BKNG vs ROL: Fundamental Ratings
BKNG
ROL
OUTLOOK RATING
1..100
5024
VALUATION
overvalued / fair valued / undervalued
1..100
93
Overvalued
90
Overvalued
PROFIT vs RISK RATING
1..100
714
SMR RATING
1..100
126
PRICE GROWTH RATING
1..100
4727
P/E GROWTH RATING
1..100
1534
SEASONALITY SCORE
1..100
5065

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ROL's Valuation (90) in the Other Consumer Services industry is in the same range as BKNG (93). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

BKNG's Profit vs Risk Rating (7) in the Other Consumer Services industry is in the same range as ROL (14). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

BKNG's SMR Rating (1) in the Other Consumer Services industry is in the same range as ROL (26). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

ROL's Price Growth Rating (27) in the Other Consumer Services industry is in the same range as BKNG (47). This means that ROL’s stock grew similarly to BKNG’s over the last 12 months.

BKNG's P/E Growth Rating (15) in the Other Consumer Services industry is in the same range as ROL (34). This means that BKNG’s stock grew similarly to ROL’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
BKNGROL
RSI
ODDS (%)
Bullish Trend 4 days ago
87%
N/A
Stochastic
ODDS (%)
Bullish Trend 4 days ago
80%
Bearish Trend 4 days ago
58%
Momentum
ODDS (%)
Bearish Trend 4 days ago
54%
Bullish Trend 4 days ago
55%
MACD
ODDS (%)
Bearish Trend 4 days ago
54%
Bullish Trend 4 days ago
45%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
74%
Bullish Trend 4 days ago
60%
TrendMonth
ODDS (%)
Bearish Trend 4 days ago
56%
Bullish Trend 4 days ago
54%
Advances
ODDS (%)
Bullish Trend 25 days ago
73%
Bullish Trend 5 days ago
60%
Declines
ODDS (%)
Bearish Trend 4 days ago
55%
N/A
BollingerBands
ODDS (%)
Bullish Trend 4 days ago
77%
Bearish Trend 4 days ago
66%
Aroon
ODDS (%)
Bearish Trend 4 days ago
46%
Bearish Trend 4 days ago
37%
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BKNG
Daily Signalchanged days ago
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ROL
Daily Signalchanged days ago
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BKNG and

Correlation & Price change

A.I.dvisor indicates that over the last year, BKNG has been closely correlated with EXPE. These tickers have moved in lockstep 67% of the time. This A.I.-generated data suggests there is a high statistical probability that if BKNG jumps, then EXPE could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BKNG
1D Price
Change %
BKNG100%
-0.48%
EXPE - BKNG
67%
Closely correlated
+4.08%
RCL - BKNG
66%
Loosely correlated
N/A
CUK - BKNG
66%
Loosely correlated
-1.43%
CCL - BKNG
66%
Loosely correlated
-2.21%
VIK - BKNG
63%
Loosely correlated
N/A
More

ROL and

Correlation & Price change

A.I.dvisor indicates that over the last year, ROL has been loosely correlated with SCI. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if ROL jumps, then SCI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ROL
1D Price
Change %
ROL100%
+0.53%
SCI - ROL
44%
Loosely correlated
+1.44%
BFAM - ROL
27%
Poorly correlated
-0.85%
BKNG - ROL
24%
Poorly correlated
-0.48%
RGS - ROL
22%
Poorly correlated
-1.67%
MCW - ROL
21%
Poorly correlated
-0.35%
More