ATHM
Price
$24.85
Change
-$0.07 (-0.28%)
Updated
Nov 13 closing price
Capitalization
2.93B
97 days until earnings call
Intraday BUY SELL Signals
KRKR
Price
$5.57
Change
-$0.16 (-2.79%)
Updated
Nov 13 closing price
Capitalization
10.98M
20 days until earnings call
Intraday BUY SELL Signals
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ATHM vs KRKR

Header iconATHM vs KRKR Comparison
Open Charts ATHM vs KRKRBanner chart's image
Autohome
Price$24.85
Change-$0.07 (-0.28%)
Volume$326.26K
Capitalization2.93B
36KR Holdings
Price$5.57
Change-$0.16 (-2.79%)
Volume$3.79K
Capitalization10.98M
ATHM vs KRKR Comparison Chart in %
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VS
ATHM vs. KRKR commentary
Nov 14, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ATHM is a Hold and KRKR is a Buy.

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COMPARISON
Comparison
Nov 14, 2025
Stock price -- (ATHM: $24.85 vs. KRKR: $5.57)
Brand notoriety: ATHM and KRKR are both not notable
ATHM represents the Internet Software/Services, while KRKR is part of the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ATHM: 105% vs. KRKR: 10%
Market capitalization -- ATHM: $2.93B vs. KRKR: $10.98M
ATHM [@Internet Software/Services] is valued at $2.93B. KRKR’s [@Advertising/Marketing Services] market capitalization is $10.98M. The market cap for tickers in the [@Internet Software/Services] industry ranges from $3.36T to $0. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $187.95B to $0. The average market capitalization across the [@Internet Software/Services] industry is $85.34B. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.49B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ATHM’s FA Score shows that 2 FA rating(s) are green whileKRKR’s FA Score has 0 green FA rating(s).

  • ATHM’s FA Score: 2 green, 3 red.
  • KRKR’s FA Score: 0 green, 5 red.
According to our system of comparison, KRKR is a better buy in the long-term than ATHM.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ATHM’s TA Score shows that 5 TA indicator(s) are bullish while KRKR’s TA Score has 5 bullish TA indicator(s).

  • ATHM’s TA Score: 5 bullish, 4 bearish.
  • KRKR’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, ATHM is a better buy in the short-term than KRKR.

Price Growth

ATHM (@Internet Software/Services) experienced а -1.39% price change this week, while KRKR (@Advertising/Marketing Services) price change was +21.09% for the same time period.

The average weekly price growth across all stocks in the @Internet Software/Services industry was -2.73%. For the same industry, the average monthly price growth was -8.19%, and the average quarterly price growth was +4.22%.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was -2.77%. For the same industry, the average monthly price growth was -7.71%, and the average quarterly price growth was +110.07%.

Reported Earning Dates

ATHM is expected to report earnings on Feb 19, 2026.

KRKR is expected to report earnings on Dec 04, 2025.

Industries' Descriptions

@Internet Software/Services (-2.73% weekly)

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

@Advertising/Marketing Services (-2.77% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ATHM($2.93B) has a higher market cap than KRKR($11M). KRKR YTD gains are higher at: 81.905 vs. ATHM (-2.186).
ATHMKRKRATHM / KRKR
Capitalization2.93B11M26,655%
EBITDA845MN/A-
Gain YTD-2.18681.905-3%
P/E Ratio14.44N/A-
Revenue6.77BN/A-
Total CashN/AN/A-
Total DebtN/AN/A-
FUNDAMENTALS RATINGS
ATHM vs KRKR: Fundamental Ratings
ATHM
KRKR
OUTLOOK RATING
1..100
6552
VALUATION
overvalued / fair valued / undervalued
1..100
5
Undervalued
59
Fair valued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
8195
PRICE GROWTH RATING
1..100
7358
P/E GROWTH RATING
1..100
2541
SEASONALITY SCORE
1..100
n/a50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ATHM's Valuation (5) in the Internet Software Or Services industry is somewhat better than the same rating for KRKR (59) in the null industry. This means that ATHM’s stock grew somewhat faster than KRKR’s over the last 12 months.

ATHM's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as KRKR (100) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

ATHM's SMR Rating (81) in the Internet Software Or Services industry is in the same range as KRKR (95) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

KRKR's Price Growth Rating (58) in the null industry is in the same range as ATHM (73) in the Internet Software Or Services industry. This means that KRKR’s stock grew similarly to ATHM’s over the last 12 months.

ATHM's P/E Growth Rating (25) in the Internet Software Or Services industry is in the same range as KRKR (41) in the null industry. This means that ATHM’s stock grew similarly to KRKR’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ATHMKRKR
RSI
ODDS (%)
Bullish Trend 1 day ago
81%
Bullish Trend 3 days ago
76%
Stochastic
ODDS (%)
Bullish Trend 1 day ago
75%
Bearish Trend 3 days ago
90%
Momentum
ODDS (%)
Bearish Trend 1 day ago
79%
Bullish Trend 3 days ago
78%
MACD
ODDS (%)
Bullish Trend 1 day ago
64%
Bullish Trend 3 days ago
78%
TrendWeek
ODDS (%)
Bearish Trend 1 day ago
73%
Bullish Trend 3 days ago
76%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 3 days ago
90%
Advances
ODDS (%)
Bullish Trend 26 days ago
69%
Bullish Trend 3 days ago
77%
Declines
ODDS (%)
Bearish Trend 10 days ago
77%
Bearish Trend 9 days ago
88%
BollingerBands
ODDS (%)
Bullish Trend 5 days ago
70%
Bullish Trend 3 days ago
78%
Aroon
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 3 days ago
85%
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ATHM
Daily Signal:
Gain/Loss:
KRKR
Daily Signal:
Gain/Loss:
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ATHM and

Correlation & Price change

A.I.dvisor indicates that over the last year, ATHM has been loosely correlated with WB. These tickers have moved in lockstep 60% of the time. This A.I.-generated data suggests there is some statistical probability that if ATHM jumps, then WB could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ATHM
1D Price
Change %
ATHM100%
-0.28%
WB - ATHM
60%
Loosely correlated
-2.65%
BIDU - ATHM
60%
Loosely correlated
-6.43%
BZ - ATHM
59%
Loosely correlated
-2.16%
MOMO - ATHM
52%
Loosely correlated
+0.73%
BILI - ATHM
52%
Loosely correlated
-4.78%
More

KRKR and

Correlation & Price change

A.I.dvisor tells us that KRKR and NBIS have been poorly correlated (+24% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that KRKR and NBIS's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To KRKR
1D Price
Change %
KRKR100%
+5.72%
NBIS - KRKR
24%
Poorly correlated
-7.69%
CMCM - KRKR
23%
Poorly correlated
-0.41%
ATHM - KRKR
22%
Poorly correlated
+0.32%
GRPN - KRKR
22%
Poorly correlated
+2.26%
TWLO - KRKR
22%
Poorly correlated
-1.69%
More