APP
Price
$607.18
Change
-$10.58 (-1.71%)
Updated
Jan 15, 04:59 PM (EDT)
Capitalization
208.78B
27 days until earnings call
Intraday BUY SELL Signals
MCHX
Price
$1.77
Change
+$0.03 (+1.72%)
Updated
Jan 15, 11:11 AM (EDT)
Capitalization
76.53M
47 days until earnings call
Intraday BUY SELL Signals
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APP vs MCHX

Header iconAPP vs MCHX Comparison
Open Charts APP vs MCHXBanner chart's image
Applovin
Price$607.18
Change-$10.58 (-1.71%)
Volume$26.23K
Capitalization208.78B
Marchex
Price$1.77
Change+$0.03 (+1.72%)
Volume$150
Capitalization76.53M
APP vs MCHX Comparison Chart in %
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VS
APP vs. MCHX commentary
Jan 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is APP is a Hold and MCHX is a Hold.

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COMPARISON
Comparison
Jan 15, 2026
Stock price -- (APP: $617.76 vs. MCHX: $1.74)
Brand notoriety: APP and MCHX are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: APP: 214% vs. MCHX: 38%
Market capitalization -- APP: $208.78B vs. MCHX: $76.53M
APP [@Advertising/Marketing Services] is valued at $208.78B. MCHX’s [@Advertising/Marketing Services] market capitalization is $76.53M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $208.78B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.04B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

APP’s FA Score shows that 1 FA rating(s) are green whileMCHX’s FA Score has 0 green FA rating(s).

  • APP’s FA Score: 1 green, 4 red.
  • MCHX’s FA Score: 0 green, 5 red.
According to our system of comparison, APP is a better buy in the long-term than MCHX.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

APP’s TA Score shows that 4 TA indicator(s) are bullish while MCHX’s TA Score has 6 bullish TA indicator(s).

  • APP’s TA Score: 4 bullish, 5 bearish.
  • MCHX’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, MCHX is a better buy in the short-term than APP.

Price Growth

APP (@Advertising/Marketing Services) experienced а -2.40% price change this week, while MCHX (@Advertising/Marketing Services) price change was +2.53% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.46%. For the same industry, the average monthly price growth was +4.58%, and the average quarterly price growth was +64.27%.

Reported Earning Dates

APP is expected to report earnings on Feb 11, 2026.

MCHX is expected to report earnings on Mar 03, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+2.46% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
APP($209B) has a higher market cap than MCHX($76.5M). MCHX YTD gains are higher at: 5.000 vs. APP (-8.320). APP has higher annual earnings (EBITDA): 3.74B vs. MCHX (-2.18M). APP has more cash in the bank: 1.67B vs. MCHX (10.3M). MCHX has less debt than APP: MCHX (802K) vs APP (3.51B). APP has higher revenues than MCHX: APP (6.31B) vs MCHX (46.5M).
APPMCHXAPP / MCHX
Capitalization209B76.5M273,203%
EBITDA3.74B-2.18M-171,278%
Gain YTD-8.3205.000-166%
P/E Ratio72.85N/A-
Revenue6.31B46.5M13,563%
Total Cash1.67B10.3M16,184%
Total Debt3.51B802K437,905%
FUNDAMENTALS RATINGS
MCHX: Fundamental Ratings
MCHX
OUTLOOK RATING
1..100
16
VALUATION
overvalued / fair valued / undervalued
1..100
76
Overvalued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
95
PRICE GROWTH RATING
1..100
59
P/E GROWTH RATING
1..100
89
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
APPMCHX
RSI
ODDS (%)
Bearish Trend 2 days ago
77%
N/A
Stochastic
ODDS (%)
Bullish Trend 2 days ago
84%
Bearish Trend 2 days ago
89%
Momentum
ODDS (%)
Bearish Trend 2 days ago
71%
Bullish Trend 2 days ago
78%
MACD
ODDS (%)
Bearish Trend 2 days ago
74%
Bullish Trend 2 days ago
76%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
74%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
80%
Bullish Trend 2 days ago
72%
Advances
ODDS (%)
Bullish Trend 3 days ago
88%
Bullish Trend 7 days ago
73%
Declines
ODDS (%)
Bearish Trend 14 days ago
76%
Bearish Trend 23 days ago
78%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
90%
Bearish Trend 2 days ago
90%
Aroon
ODDS (%)
Bullish Trend 2 days ago
87%
Bullish Trend 2 days ago
64%
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APP
Daily Signal:
Gain/Loss:
MCHX
Daily Signal:
Gain/Loss:
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APP and

Correlation & Price change

A.I.dvisor indicates that over the last year, APP has been loosely correlated with COIN. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if APP jumps, then COIN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To APP
1D Price
Change %
APP100%
-7.61%
COIN - APP
62%
Loosely correlated
+1.25%
CLSK - APP
58%
Loosely correlated
+6.29%
QTWO - APP
57%
Loosely correlated
-0.04%
CYBR - APP
52%
Loosely correlated
+0.22%
RIOT - APP
52%
Loosely correlated
+3.34%
More

MCHX and

Correlation & Price change

A.I.dvisor tells us that MCHX and EVC have been poorly correlated (+33% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that MCHX and EVC's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MCHX
1D Price
Change %
MCHX100%
-0.40%
EVC - MCHX
33%
Poorly correlated
+1.59%
ILLMF - MCHX
32%
Poorly correlated
+1.77%
ZD - MCHX
21%
Poorly correlated
+0.06%
IPG - MCHX
21%
Poorly correlated
N/A
APP - MCHX
20%
Poorly correlated
-7.61%
More