APP
Price
$607.18
Change
-$10.58 (-1.71%)
Updated
Jan 15, 04:59 PM (EDT)
Capitalization
208.78B
27 days until earnings call
Intraday BUY SELL Signals
IAS
Price
$10.34
Change
+$0.08 (+0.78%)
Updated
Dec 22 closing price
Capitalization
1.74B
42 days until earnings call
Intraday BUY SELL Signals
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APP vs IAS

Header iconAPP vs IAS Comparison
Open Charts APP vs IASBanner chart's image
Applovin
Price$607.18
Change-$10.58 (-1.71%)
Volume$26.23K
Capitalization208.78B
Integral Ad Science Holding
Price$10.34
Change+$0.08 (+0.78%)
Volume$14.68M
Capitalization1.74B
APP vs IAS Comparison Chart in %
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VS
APP vs. IAS commentary
Jan 16, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is APP is a Hold and IAS is a Hold.

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COMPARISON
Comparison
Jan 16, 2026
Stock price -- (APP: $617.76 vs. IAS: $10.34)
Brand notoriety: APP and IAS are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: APP: 214% vs. IAS: 249%
Market capitalization -- APP: $208.78B vs. IAS: $1.74B
APP [@Advertising/Marketing Services] is valued at $208.78B. IAS’s [@Advertising/Marketing Services] market capitalization is $1.74B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $208.78B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.04B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

APP’s FA Score shows that 1 FA rating(s) are green whileIAS’s FA Score has 0 green FA rating(s).

  • APP’s FA Score: 1 green, 4 red.
  • IAS’s FA Score: 0 green, 5 red.
According to our system of comparison, APP is a better buy in the long-term than IAS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

APP’s TA Score shows that 4 TA indicator(s) are bullish while IAS’s TA Score has 2 bullish TA indicator(s).

  • APP’s TA Score: 4 bullish, 5 bearish.
  • IAS’s TA Score: 2 bullish, 5 bearish.
According to our system of comparison, APP is a better buy in the short-term than IAS.

Price Growth

APP (@Advertising/Marketing Services) experienced а -2.40% price change this week, while IAS (@Advertising/Marketing Services) price change was 0.00% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.50%. For the same industry, the average monthly price growth was +4.61%, and the average quarterly price growth was +64.47%.

Reported Earning Dates

APP is expected to report earnings on Feb 11, 2026.

IAS is expected to report earnings on Feb 26, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+2.50% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
APP($209B) has a higher market cap than IAS($1.74B). APP has higher P/E ratio than IAS: APP (72.85) vs IAS (36.93). IAS YTD gains are higher at: 0.000 vs. APP (-8.320). APP has higher annual earnings (EBITDA): 3.74B vs. IAS (128M). APP has more cash in the bank: 1.67B vs. IAS (129M). IAS has less debt than APP: IAS (24.8M) vs APP (3.51B). APP has higher revenues than IAS: APP (6.31B) vs IAS (591M).
APPIASAPP / IAS
Capitalization209B1.74B12,039%
EBITDA3.74B128M2,921%
Gain YTD-8.3200.000-
P/E Ratio72.8536.93197%
Revenue6.31B591M1,067%
Total Cash1.67B129M1,292%
Total Debt3.51B24.8M14,161%
TECHNICAL ANALYSIS
Technical Analysis
APPIAS
RSI
ODDS (%)
Bearish Trend 2 days ago
77%
Bearish Trend 2 days ago
59%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
84%
Bearish Trend 2 days ago
67%
Momentum
ODDS (%)
Bearish Trend 2 days ago
71%
Bullish Trend 2 days ago
73%
MACD
ODDS (%)
Bearish Trend 2 days ago
74%
Bearish Trend 2 days ago
65%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
73%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
80%
Bullish Trend 2 days ago
75%
Advances
ODDS (%)
Bullish Trend 3 days ago
88%
N/A
Declines
ODDS (%)
Bearish Trend 14 days ago
76%
Bearish Trend 29 days ago
74%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
90%
Bearish Trend 2 days ago
70%
Aroon
ODDS (%)
Bullish Trend 2 days ago
87%
Bullish Trend 2 days ago
78%
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APP
Daily Signal:
Gain/Loss:
IAS
Daily Signal:
Gain/Loss:
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APP and

Correlation & Price change

A.I.dvisor indicates that over the last year, APP has been loosely correlated with COIN. These tickers have moved in lockstep 62% of the time. This A.I.-generated data suggests there is some statistical probability that if APP jumps, then COIN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To APP
1D Price
Change %
APP100%
-7.61%
COIN - APP
62%
Loosely correlated
+1.25%
CLSK - APP
58%
Loosely correlated
+6.29%
QTWO - APP
57%
Loosely correlated
-0.04%
CYBR - APP
52%
Loosely correlated
+0.22%
RIOT - APP
52%
Loosely correlated
+3.34%
More

IAS and

Correlation & Price change

A.I.dvisor indicates that over the last year, IAS has been loosely correlated with MGNI. These tickers have moved in lockstep 40% of the time. This A.I.-generated data suggests there is some statistical probability that if IAS jumps, then MGNI could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To IAS
1D Price
Change %
IAS100%
N/A
MGNI - IAS
40%
Loosely correlated
-4.91%
ZD - IAS
34%
Loosely correlated
+0.06%
CRTO - IAS
33%
Poorly correlated
-0.68%
IPG - IAS
32%
Poorly correlated
N/A
APP - IAS
32%
Poorly correlated
-7.61%
More