ALLY
Price
$43.89
Change
+$0.15 (+0.34%)
Updated
Jan 14, 04:59 PM (EDT)
Capitalization
13.47B
7 days until earnings call
Intraday BUY SELL Signals
BFH
Price
$69.00
Change
-$0.79 (-1.13%)
Updated
Jan 14, 04:59 PM (EDT)
Capitalization
3.18B
15 days until earnings call
Intraday BUY SELL Signals
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ALLY vs BFH

Header iconALLY vs BFH Comparison
Open Charts ALLY vs BFHBanner chart's image
Ally Financial
Price$43.89
Change+$0.15 (+0.34%)
Volume$45.77K
Capitalization13.47B
Bread Financial Holdings
Price$69.00
Change-$0.79 (-1.13%)
Volume$13.24K
Capitalization3.18B
ALLY vs BFH Comparison Chart in %
ALLY
Daily Signal:
Gain/Loss:
BFH
Daily Signal:
Gain/Loss:
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VS
ALLY vs. BFH commentary
Jan 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ALLY is a Hold and BFH is a Hold.

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COMPARISON
Comparison
Jan 15, 2026
Stock price -- (ALLY: $43.74 vs. BFH: $69.79)
Brand notoriety: ALLY: Not notable vs. BFH: Notable
Both companies represent the Savings Banks industry
Current volume relative to the 65-day Moving Average: ALLY: 94% vs. BFH: 209%
Market capitalization -- ALLY: $13.47B vs. BFH: $3.18B
ALLY [@Savings Banks] is valued at $13.47B. BFH’s [@Savings Banks] market capitalization is $3.18B. The market cap for tickers in the [@Savings Banks] industry ranges from $632.17B to $0. The average market capitalization across the [@Savings Banks] industry is $21.88B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ALLY’s FA Score shows that 2 FA rating(s) are green whileBFH’s FA Score has 1 green FA rating(s).

  • ALLY’s FA Score: 2 green, 3 red.
  • BFH’s FA Score: 1 green, 4 red.
According to our system of comparison, ALLY is a better buy in the long-term than BFH.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ALLY’s TA Score shows that 4 TA indicator(s) are bullish while BFH’s TA Score has 3 bullish TA indicator(s).

  • ALLY’s TA Score: 4 bullish, 4 bearish.
  • BFH’s TA Score: 3 bullish, 6 bearish.
According to our system of comparison, ALLY is a better buy in the short-term than BFH.

Price Growth

ALLY (@Savings Banks) experienced а -7.05% price change this week, while BFH (@Savings Banks) price change was -13.05% for the same time period.

The average weekly price growth across all stocks in the @Savings Banks industry was -1.00%. For the same industry, the average monthly price growth was -0.76%, and the average quarterly price growth was +1.78%.

Reported Earning Dates

ALLY is expected to report earnings on Jan 21, 2026.

BFH is expected to report earnings on Jan 29, 2026.

Industries' Descriptions

@Savings Banks (-1.00% weekly)

A savings bank primary function is to take deposits and paying interest on those deposits. Originating in Europe during the 18th century, these banks were generally introduced to incentivize people of all stripes to save money and park them with banks. By the 1990s, the internet ushered in online savings banks that allowed savers to deposit/transact with banks digitally, without requiring to visit a branch office. Savings banks have potentially encouraged lower-income population to save and have access to a financial institution to earn interest on their money. New York Community Bancorp, Inc, Webster Financial Corporation, Washington Federal, Inc. are examples of savings banks.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ALLY($13.5B) has a higher market cap than BFH($3.18B). ALLY has higher P/E ratio than BFH: ALLY (26.19) vs BFH (7.06). ALLY YTD gains are higher at: -3.422 vs. BFH (-5.727). BFH has less debt than ALLY: BFH (3.79B) vs ALLY (20.2B). ALLY has higher revenues than BFH: ALLY (8.65B) vs BFH (3.8B).
ALLYBFHALLY / BFH
Capitalization13.5B3.18B424%
EBITDAN/AN/A-
Gain YTD-3.422-5.72760%
P/E Ratio26.197.06371%
Revenue8.65B3.8B228%
Total CashN/AN/A-
Total Debt20.2B3.79B533%
FUNDAMENTALS RATINGS
ALLY vs BFH: Fundamental Ratings
ALLY
BFH
OUTLOOK RATING
1..100
7172
VALUATION
overvalued / fair valued / undervalued
1..100
84
Overvalued
36
Fair valued
PROFIT vs RISK RATING
1..100
6680
SMR RATING
1..100
68
PRICE GROWTH RATING
1..100
4846
P/E GROWTH RATING
1..100
1078
SEASONALITY SCORE
1..100
7550

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

BFH's Valuation (36) in the Data Processing Services industry is somewhat better than the same rating for ALLY (84) in the Finance Or Rental Or Leasing industry. This means that BFH’s stock grew somewhat faster than ALLY’s over the last 12 months.

ALLY's Profit vs Risk Rating (66) in the Finance Or Rental Or Leasing industry is in the same range as BFH (80) in the Data Processing Services industry. This means that ALLY’s stock grew similarly to BFH’s over the last 12 months.

ALLY's SMR Rating (6) in the Finance Or Rental Or Leasing industry is in the same range as BFH (8) in the Data Processing Services industry. This means that ALLY’s stock grew similarly to BFH’s over the last 12 months.

BFH's Price Growth Rating (46) in the Data Processing Services industry is in the same range as ALLY (48) in the Finance Or Rental Or Leasing industry. This means that BFH’s stock grew similarly to ALLY’s over the last 12 months.

ALLY's P/E Growth Rating (10) in the Finance Or Rental Or Leasing industry is significantly better than the same rating for BFH (78) in the Data Processing Services industry. This means that ALLY’s stock grew significantly faster than BFH’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ALLYBFH
RSI
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
78%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
77%
Bearish Trend 2 days ago
82%
Momentum
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
81%
MACD
ODDS (%)
Bearish Trend 2 days ago
62%
Bearish Trend 2 days ago
82%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
68%
Bearish Trend 2 days ago
77%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
68%
Bearish Trend 2 days ago
75%
Advances
ODDS (%)
Bullish Trend 10 days ago
70%
Bullish Trend 10 days ago
72%
Declines
ODDS (%)
Bearish Trend 2 days ago
67%
Bearish Trend 2 days ago
77%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
71%
Aroon
ODDS (%)
Bullish Trend 2 days ago
65%
Bullish Trend 2 days ago
76%
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ALLY
Daily Signal:
Gain/Loss:
BFH
Daily Signal:
Gain/Loss:
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ALLY and

Correlation & Price change

A.I.dvisor indicates that over the last year, ALLY has been closely correlated with OMF. These tickers have moved in lockstep 81% of the time. This A.I.-generated data suggests there is a high statistical probability that if ALLY jumps, then OMF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ALLY
1D Price
Change %
ALLY100%
-1.42%
OMF - ALLY
81%
Closely correlated
-0.33%
SYF - ALLY
80%
Closely correlated
-1.97%
AXP - ALLY
80%
Closely correlated
-0.44%
COF - ALLY
76%
Closely correlated
-0.77%
BFH - ALLY
74%
Closely correlated
-2.77%
More

BFH and

Correlation & Price change

A.I.dvisor indicates that over the last year, BFH has been closely correlated with SYF. These tickers have moved in lockstep 86% of the time. This A.I.-generated data suggests there is a high statistical probability that if BFH jumps, then SYF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To BFH
1D Price
Change %
BFH100%
-2.77%
SYF - BFH
86%
Closely correlated
-1.97%
OMF - BFH
82%
Closely correlated
-0.33%
COF - BFH
79%
Closely correlated
-0.77%
AXP - BFH
77%
Closely correlated
-0.44%
ALLY - BFH
74%
Closely correlated
-1.42%
More