AFRM
Price
$67.09
Change
+$1.27 (+1.93%)
Updated
Jul 25 closing price
Capitalization
11.43B
25 days until earnings call
HUBS
Price
$559.66
Change
+$7.50 (+1.36%)
Updated
Jul 25 closing price
Capitalization
32.27B
10 days until earnings call
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AFRM vs HUBS

Header iconAFRM vs HUBS Comparison
Open Charts AFRM vs HUBSBanner chart's image
Affirm Holdings
Price$67.09
Change+$1.27 (+1.93%)
Volume$3.06M
Capitalization11.43B
HUBSPOT
Price$559.66
Change+$7.50 (+1.36%)
Volume$601.55K
Capitalization32.27B
AFRM vs HUBS Comparison Chart in %
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AFRM
Daily Signalchanged days ago
Gain/Loss if bought
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HUBS
Daily Signalchanged days ago
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AFRM vs. HUBS commentary
Jul 27, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AFRM is a Hold and HUBS is a Buy.

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COMPARISON
Comparison
Jul 27, 2025
Stock price -- (AFRM: $67.09 vs. HUBS: $559.66)
Brand notoriety: AFRM and HUBS are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: AFRM: 55% vs. HUBS: 78%
Market capitalization -- AFRM: $11.43B vs. HUBS: $32.27B
AFRM [@Packaged Software] is valued at $11.43B. HUBS’s [@Packaged Software] market capitalization is $32.27B. The market cap for tickers in the [@Packaged Software] industry ranges from $3.15T to $0. The average market capitalization across the [@Packaged Software] industry is $12.87B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

AFRM’s FA Score shows that 0 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).

  • AFRM’s FA Score: 0 green, 5 red.
  • HUBS’s FA Score: 0 green, 5 red.
According to our system of comparison, AFRM is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

AFRM’s TA Score shows that 5 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s).

  • AFRM’s TA Score: 5 bullish, 3 bearish.
  • HUBS’s TA Score: 5 bullish, 3 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than AFRM.

Price Growth

AFRM (@Packaged Software) experienced а -2.63% price change this week, while HUBS (@Packaged Software) price change was +3.18% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +1.37%. For the same industry, the average monthly price growth was +6.12%, and the average quarterly price growth was +9.84%.

Reported Earning Dates

AFRM is expected to report earnings on Aug 21, 2025.

HUBS is expected to report earnings on Aug 06, 2025.

Industries' Descriptions

@Packaged Software (+1.37% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
HUBS($32.3B) has a higher market cap than AFRM($11.4B). AFRM YTD gains are higher at: 10.164 vs. HUBS (-19.678). HUBS has higher annual earnings (EBITDA): -81.23M vs. AFRM (-322M). AFRM has more cash in the bank: 1.95B vs. HUBS (1.39B). HUBS has less debt than AFRM: HUBS (788M) vs AFRM (6.24B). HUBS has higher revenues than AFRM: HUBS (2.17B) vs AFRM (1.91B).
AFRMHUBSAFRM / HUBS
Capitalization11.4B32.3B35%
EBITDA-322M-81.23M396%
Gain YTD10.164-19.678-52%
P/E RatioN/AN/A-
Revenue1.91B2.17B88%
Total Cash1.95B1.39B141%
Total Debt6.24B788M792%
FUNDAMENTALS RATINGS
HUBS: Fundamental Ratings
HUBS
OUTLOOK RATING
1..100
17
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
PROFIT vs RISK RATING
1..100
60
SMR RATING
1..100
90
PRICE GROWTH RATING
1..100
61
P/E GROWTH RATING
1..100
78
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
AFRMHUBS
RSI
ODDS (%)
Bearish Trend 3 days ago
90%
Bullish Trend 3 days ago
79%
Stochastic
ODDS (%)
Bullish Trend 3 days ago
90%
Bearish Trend 3 days ago
69%
Momentum
ODDS (%)
Bullish Trend 3 days ago
77%
Bullish Trend 3 days ago
79%
MACD
ODDS (%)
Bearish Trend 3 days ago
81%
Bullish Trend 3 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 3 days ago
85%
Bullish Trend 3 days ago
80%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
86%
Bullish Trend 3 days ago
80%
Advances
ODDS (%)
Bullish Trend 3 days ago
84%
Bullish Trend 5 days ago
80%
Declines
ODDS (%)
Bearish Trend 6 days ago
87%
Bearish Trend 17 days ago
67%
BollingerBands
ODDS (%)
N/A
Bullish Trend 3 days ago
80%
Aroon
ODDS (%)
Bullish Trend 3 days ago
82%
Bearish Trend 3 days ago
78%
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AFRM
Daily Signalchanged days ago
Gain/Loss if bought
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HUBS
Daily Signalchanged days ago
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AFRM and

Correlation & Price change

A.I.dvisor indicates that over the last year, AFRM has been loosely correlated with SHOP. These tickers have moved in lockstep 59% of the time. This A.I.-generated data suggests there is some statistical probability that if AFRM jumps, then SHOP could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To AFRM
1D Price
Change %
AFRM100%
+1.93%
SHOP - AFRM
59%
Loosely correlated
N/A
NET - AFRM
58%
Loosely correlated
+3.57%
HUBS - AFRM
56%
Loosely correlated
+1.36%
XYZ - AFRM
55%
Loosely correlated
+1.22%
NTNX - AFRM
54%
Loosely correlated
+0.93%
More

HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
+1.36%
CRM - HUBS
72%
Closely correlated
+0.53%
TEAM - HUBS
69%
Closely correlated
N/A
NOW - HUBS
67%
Closely correlated
-2.75%
S - HUBS
67%
Closely correlated
+0.36%
SHOP - HUBS
67%
Closely correlated
N/A
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