ADV
Price
$1.78
Change
+$0.04 (+2.30%)
Updated
Sep 5 closing price
Capitalization
580.19M
64 days until earnings call
ZD
Price
$38.09
Change
+$0.73 (+1.95%)
Updated
Sep 5 closing price
Capitalization
1.56B
58 days until earnings call
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ADV vs ZD

Header iconADV vs ZD Comparison
Open Charts ADV vs ZDBanner chart's image
Advantage Solutions
Price$1.78
Change+$0.04 (+2.30%)
Volume$432.63K
Capitalization580.19M
Ziff Davis
Price$38.09
Change+$0.73 (+1.95%)
Volume$383.91K
Capitalization1.56B
ADV vs ZD Comparison Chart in %
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ADV
Daily Signalchanged days ago
Gain/Loss if bought
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ZD
Daily Signalchanged days ago
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ADV vs. ZD commentary
Sep 08, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ADV is a StrongBuy and ZD is a StrongBuy.

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COMPARISON
Comparison
Sep 08, 2025
Stock price -- (ADV: $1.78 vs. ZD: $38.09)
Brand notoriety: ADV and ZD are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ADV: 56% vs. ZD: 67%
Market capitalization -- ADV: $580.19M vs. ZD: $1.56B
ADV [@Advertising/Marketing Services] is valued at $580.19M. ZD’s [@Advertising/Marketing Services] market capitalization is $1.56B. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $165.82B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $4.25B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ADV’s FA Score shows that 0 FA rating(s) are green whileZD’s FA Score has 0 green FA rating(s).

  • ADV’s FA Score: 0 green, 5 red.
  • ZD’s FA Score: 0 green, 5 red.
According to our system of comparison, ADV is a better buy in the long-term than ZD.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ADV’s TA Score shows that 6 TA indicator(s) are bullish while ZD’s TA Score has 5 bullish TA indicator(s).

  • ADV’s TA Score: 6 bullish, 4 bearish.
  • ZD’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, ADV is a better buy in the short-term than ZD.

Price Growth

ADV (@Advertising/Marketing Services) experienced а -2.20% price change this week, while ZD (@Advertising/Marketing Services) price change was -0.31% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +0.56%. For the same industry, the average monthly price growth was +1.28%, and the average quarterly price growth was +11.01%.

Reported Earning Dates

ADV is expected to report earnings on Nov 11, 2025.

ZD is expected to report earnings on Nov 05, 2025.

Industries' Descriptions

@Advertising/Marketing Services (+0.56% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ZD($1.56B) has a higher market cap than ADV($580M). ZD YTD gains are higher at: -29.904 vs. ADV (-39.041). ZD has higher annual earnings (EBITDA): 338M vs. ADV (26.3M). ZD has more cash in the bank: 457M vs. ADV (103M). ZD has less debt than ADV: ZD (865M) vs ADV (1.68B). ADV has higher revenues than ZD: ADV (3.53B) vs ZD (1.45B).
ADVZDADV / ZD
Capitalization580M1.56B37%
EBITDA26.3M338M8%
Gain YTD-39.041-29.904131%
P/E RatioN/A24.11-
Revenue3.53B1.45B244%
Total Cash103M457M23%
Total Debt1.68B865M194%
FUNDAMENTALS RATINGS
ADV vs ZD: Fundamental Ratings
ADV
ZD
OUTLOOK RATING
1..100
5050
VALUATION
overvalued / fair valued / undervalued
1..100
48
Fair valued
70
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
9788
PRICE GROWTH RATING
1..100
4548
P/E GROWTH RATING
1..100
9865
SEASONALITY SCORE
1..100
44n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

ADV's Valuation (48) in the null industry is in the same range as ZD (70) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ADV's Profit vs Risk Rating (100) in the null industry is in the same range as ZD (100) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ZD's SMR Rating (88) in the Internet Software Or Services industry is in the same range as ADV (97) in the null industry. This means that ZD’s stock grew similarly to ADV’s over the last 12 months.

ADV's Price Growth Rating (45) in the null industry is in the same range as ZD (48) in the Internet Software Or Services industry. This means that ADV’s stock grew similarly to ZD’s over the last 12 months.

ZD's P/E Growth Rating (65) in the Internet Software Or Services industry is somewhat better than the same rating for ADV (98) in the null industry. This means that ZD’s stock grew somewhat faster than ADV’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
ADVZD
RSI
ODDS (%)
Bearish Trend 4 days ago
78%
Bearish Trend 4 days ago
67%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
72%
Bearish Trend 4 days ago
74%
Momentum
ODDS (%)
Bullish Trend 4 days ago
76%
Bullish Trend 4 days ago
62%
MACD
ODDS (%)
Bearish Trend 4 days ago
81%
Bearish Trend 4 days ago
74%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
86%
Bullish Trend 4 days ago
67%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
80%
Bullish Trend 4 days ago
69%
Advances
ODDS (%)
Bullish Trend 4 days ago
77%
Bullish Trend 4 days ago
66%
Declines
ODDS (%)
Bearish Trend 6 days ago
86%
Bearish Trend 6 days ago
71%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
87%
Bearish Trend 4 days ago
68%
Aroon
ODDS (%)
Bullish Trend 7 days ago
75%
Bullish Trend 4 days ago
63%
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ADV
Daily Signalchanged days ago
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ZD
Daily Signalchanged days ago
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ADV and

Correlation & Price change

A.I.dvisor tells us that ADV and ZD have been poorly correlated (+29% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that ADV and ZD's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ADV
1D Price
Change %
ADV100%
+2.30%
ZD - ADV
29%
Poorly correlated
+1.95%
BOC - ADV
28%
Poorly correlated
+1.43%
STGW - ADV
27%
Poorly correlated
+0.91%
NCMI - ADV
26%
Poorly correlated
+2.09%
OMC - ADV
25%
Poorly correlated
+1.13%
More

ZD and

Correlation & Price change

A.I.dvisor indicates that over the last year, ZD has been loosely correlated with CMPR. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if ZD jumps, then CMPR could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ZD
1D Price
Change %
ZD100%
+1.95%
CMPR - ZD
46%
Loosely correlated
+3.54%
STGW - ZD
43%
Loosely correlated
+0.91%
CCO - ZD
43%
Loosely correlated
+2.33%
QNST - ZD
43%
Loosely correlated
+1.08%
OMC - ZD
40%
Loosely correlated
+1.13%
More