ADV
Price
$0.82
Change
+$0.02 (+2.50%)
Updated
Jan 15, 04:59 PM (EDT)
Capitalization
260.5M
48 days until earnings call
Intraday BUY SELL Signals
DRCT
Price
$1.69
Change
-$0.25 (-12.89%)
Updated
Jan 15, 04:59 PM (EDT)
Capitalization
2.76M
75 days until earnings call
Intraday BUY SELL Signals
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ADV vs DRCT

Header iconADV vs DRCT Comparison
Open Charts ADV vs DRCTBanner chart's image
Advantage Solutions
Price$0.82
Change+$0.02 (+2.50%)
Volume$14.15K
Capitalization260.5M
Direct Digital Holdings
Price$1.69
Change-$0.25 (-12.89%)
Volume$4.71K
Capitalization2.76M
ADV vs DRCT Comparison Chart in %
ADV
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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VS
ADV vs. DRCT commentary
Jan 15, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ADV is a Hold and DRCT is a Hold.

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COMPARISON
Comparison
Jan 15, 2026
Stock price -- (ADV: $0.80 vs. DRCT: $1.94)
Brand notoriety: ADV and DRCT are both not notable
Both companies represent the Advertising/Marketing Services industry
Current volume relative to the 65-day Moving Average: ADV: 55% vs. DRCT: 157%
Market capitalization -- ADV: $260.5M vs. DRCT: $2.76M
ADV [@Advertising/Marketing Services] is valued at $260.5M. DRCT’s [@Advertising/Marketing Services] market capitalization is $2.76M. The market cap for tickers in the [@Advertising/Marketing Services] industry ranges from $208.78B to $0. The average market capitalization across the [@Advertising/Marketing Services] industry is $5.04B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

ADV’s FA Score shows that 0 FA rating(s) are green whileDRCT’s FA Score has 0 green FA rating(s).

  • ADV’s FA Score: 0 green, 5 red.
  • DRCT’s FA Score: 0 green, 5 red.
According to our system of comparison, ADV is a better buy in the long-term than DRCT.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

ADV’s TA Score shows that 3 TA indicator(s) are bullish while DRCT’s TA Score has 4 bullish TA indicator(s).

  • ADV’s TA Score: 3 bullish, 4 bearish.
  • DRCT’s TA Score: 4 bullish, 2 bearish.
According to our system of comparison, DRCT is a better buy in the short-term than ADV.

Price Growth

ADV (@Advertising/Marketing Services) experienced а -10.02% price change this week, while DRCT (@Advertising/Marketing Services) price change was -33.45% for the same time period.

The average weekly price growth across all stocks in the @Advertising/Marketing Services industry was +2.46%. For the same industry, the average monthly price growth was +4.58%, and the average quarterly price growth was +64.27%.

Reported Earning Dates

ADV is expected to report earnings on Mar 04, 2026.

DRCT is expected to report earnings on Mar 31, 2026.

Industries' Descriptions

@Advertising/Marketing Services (+2.46% weekly)

Making a brand known to people, garnering more clients/consumers for its product and solidifying the brand’s position in an industry – all of these are essential to a company’s growth, and that’s where marketing/advertising come in as one of the key catalysts. Advertising industry is a global multibillion-dollar business of public relations and marketing companies, media services and advertising agencies – entities that help to connect manufacturers/producers with customers. Digital media has played a big role in the growth of global advertising, and agencies invest substantially to integrate advanced technologies into their business operations. According to some estimates, the U.S. advertising industry is expected to generate revenue of $52.6 billion by 2023, up from almost $40 billion in 2015 . Omnicom Group Inc., Trade Desk, Inc. and Interpublic Group of Companies, Inc. are some of the major U.S. companies in the industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
ADV($260M) has a higher market cap than DRCT($2.76M). ADV YTD gains are higher at: -9.273 vs. DRCT (-45.229). ADV has higher annual earnings (EBITDA): 68.7M vs. DRCT (-14.13M). DRCT has less debt than ADV: DRCT (16.6M) vs ADV (1.68B). ADV has higher revenues than DRCT: ADV (3.5B) vs DRCT (35.4M).
ADVDRCTADV / DRCT
Capitalization260M2.76M9,427%
EBITDA68.7M-14.13M-486%
Gain YTD-9.273-45.22921%
P/E RatioN/A16.23-
Revenue3.5B35.4M9,895%
Total Cash201MN/A-
Total Debt1.68B16.6M10,090%
FUNDAMENTALS RATINGS
ADV: Fundamental Ratings
ADV
OUTLOOK RATING
1..100
66
VALUATION
overvalued / fair valued / undervalued
1..100
56
Fair valued
PROFIT vs RISK RATING
1..100
100
SMR RATING
1..100
96
PRICE GROWTH RATING
1..100
89
P/E GROWTH RATING
1..100
99
SEASONALITY SCORE
1..100
n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
ADVDRCT
RSI
ODDS (%)
Bullish Trend 4 days ago
86%
Bullish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
90%
N/A
Momentum
ODDS (%)
Bearish Trend 2 days ago
88%
N/A
MACD
ODDS (%)
N/A
Bullish Trend 4 days ago
87%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
87%
Bearish Trend 2 days ago
90%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
86%
Bearish Trend 2 days ago
90%
Advances
ODDS (%)
Bullish Trend 21 days ago
77%
Bullish Trend 16 days ago
88%
Declines
ODDS (%)
Bearish Trend 2 days ago
87%
Bearish Trend 3 days ago
90%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
65%
Bullish Trend 2 days ago
90%
Aroon
ODDS (%)
Bearish Trend 2 days ago
80%
Bearish Trend 2 days ago
90%
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ADV
Daily Signal:
Gain/Loss:
DRCT
Daily Signal:
Gain/Loss:
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ADV and

Correlation & Price change

A.I.dvisor indicates that over the last year, ADV has been loosely correlated with ZD. These tickers have moved in lockstep 38% of the time. This A.I.-generated data suggests there is some statistical probability that if ADV jumps, then ZD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To ADV
1D Price
Change %
ADV100%
-4.13%
ZD - ADV
38%
Loosely correlated
+0.06%
DLX - ADV
33%
Poorly correlated
-0.25%
NCMI - ADV
31%
Poorly correlated
-0.26%
CMPR - ADV
30%
Poorly correlated
+3.12%
IPG - ADV
29%
Poorly correlated
N/A
More

DRCT and

Correlation & Price change

A.I.dvisor tells us that DRCT and LDWY have been poorly correlated (+28% of the time) for the last year. This A.I.-generated data suggests there is low statistical probability that DRCT and LDWY's prices will move in lockstep.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DRCT
1D Price
Change %
DRCT100%
+2.11%
LDWY - DRCT
28%
Poorly correlated
+1.42%
CHR - DRCT
26%
Poorly correlated
-0.56%
CRTO - DRCT
24%
Poorly correlated
-0.68%
ADV - DRCT
23%
Poorly correlated
-4.13%
MGNI - DRCT
23%
Poorly correlated
-4.91%
More