An account executive is an individual who has executive responsibility of the maintenance of client account.

In certain businesses, some client accounts have a high degree of importance and priority with regards to sales and operations, perhaps because they generate significant revenue for the company. Examples of such businesses might be advertising, office products, and investment services.

The title of account executive is especially fitting if there is a staff which supports the lead account executive in maintenance of the client relationship and account service, but a staff is not required to hold this title. In other businesses this position might be called an account manager.

Repeat business is often more lucrative and cost-efficient than finding more and more new clients.

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